Who are these options relevant to?

Families who want to verify Fairtrade certification

You’re looking for a Fairtrade label on the chocolate sprinkles themselves, not just a general sustainability claim. Jumbo labels its 380 g pack of dark chocolate sprinkles as Fairtrade Original.

Larger households keeping an eye on pack size

If you use chocolate sprinkles often, you’ll want to know how much is in each pack. Jumbo’s chocolate sprinkles range includes own-brand packs of 600 g; check the certification of each one separately.

Shoppers who need to check allergens

With dark chocolate sprinkles, the information for the exact variety still matters. Jumbo says its 380 g Fairtrade Original Dark variety may contain milk; Albert Heijn lists milk as an allergen for its 400 g dark variety.

What should you look for when choosing?

What to consider What to check when buying Who it matters most to
Fairtrade on the chocolate sprinkles Look for an explicit Fairtrade label on the exact variety and check which ingredients it applies to. If Fairtrade is my priority, I want to be able to find the certification on the chocolate sprinkles I choose. Around 36% of consumers put this kind of verification first.
Pack size and stock Compare the weight in grams and check that your chosen variety is available. When a family uses chocolate sprinkles regularly, I want a pack size that suits our needs. This is the main concern for around 29% of consumers.
Allergens in each variety Read the ingredients and the ‘contains’ and ‘may contain’ statements on the pack you choose. If milk or another allergen matters to us, I don’t want to rely on the ‘dark’ flavour name alone. Around 21% of consumers give this check top priority.
Choice of rusks Choose the type of rusk you want and check the label if you need to know whether bakers’ salt has been used. If the ingredients in the rusks are what matter most to me, I don’t want to assume that every type contains bakers’ salt. This is the main concern for around 14% of consumers.

Common mistakes

  • Confusing another certification with Fairtrade

    Rainforest Alliance and Fairtrade are different certifications. Jumbo labels its 200 g own-brand dark chocolate sprinkles as Rainforest Alliance; that doesn’t mean this variety is Fairtrade.

    Check the exact packaging or product page to see whether Fairtrade is explicitly mentioned.

  • Looking only at the pack size

    Jumbo offers both 380 g Fairtrade Original Dark and 600 g own-brand packs. A larger pack doesn’t, by itself, tell you anything about its certification.

    First check that a variety meets your certification requirements, then decide which pack size suits your needs.

  • Assuming dark chocolate sprinkles are milk-free

    The Fairtrade Original dark varieties reviewed have different milk statements: the 380 g variety may contain milk, while the 400 g variety lists milk as an allergen.

    Check the allergen information for the exact variety you’re buying every time.

  • Assuming all rusks contain bakers’ salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt. So the name or type of rusk won’t tell you whether it has been used.

    Check the ingredients list or ask the manufacturer which salt was used if it matters to your choice.

Brands and retailers to compare

Fairtrade Original

A brand to consider if an explicit Fairtrade label on chocolate sprinkles is your priority.

  • Jumbo lists Fairtrade Original Dark Chocolate Sprinkles in a 380 g pack.
  • For a different flavour or pack size, check the certification and allergen information again.

Jumbo

A retailer where you can compare the Fairtrade Original variety mentioned above with other packs of chocolate sprinkles.

  • The chocolate sprinkles range also includes 600 g own-brand packs.
  • A larger own-brand pack isn’t automatically Fairtrade-certified.

Albert Heijn

A useful retailer for comparing chocolate sprinkle varieties and different types of rusk.

  • The rusk range includes wholemeal and multiseed varieties.
  • The type of rusk alone doesn’t confirm which salt has been used in a particular product.

De Ruijter

A brand to compare for the ingredients and certification of dark chocolate sprinkles.

  • Albert Heijn lists Rainforest Alliance certification for the dark chocolate sprinkles reviewed.
  • Don’t mistake this for Fairtrade certification, and check the allergens for the variety you choose.

Venz

A brand to compare if you’re looking at dark chocolate sprinkles and pack formats.

  • Albert Heijn lists, among other options, a 2-pack of dark Venz chocolate sprinkles.
  • If Fairtrade is a requirement, check the certification on the specific variety.

Lidl

A retailer to consider for a milk chocolate sprinkles variety.

  • Lidl lists a milk chocolate sprinkles product.
  • If Fairtrade matters to you, check the packaging of that specific product.

Aldi

A retailer with Fairtrade products in other chocolate categories.

  • In 2023, Fairtrade Netherlands reported that Aldi sold Fairtrade products, including chocolate bars.
  • Certification on a chocolate bar tells you nothing about the certification of Aldi chocolate sprinkles.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether chocolate sprinkles are Fairtrade?

Look for an explicit Fairtrade label on the packaging of the exact variety. Albert Heijn lists the Fairtrade mark for the 400 g Fairtrade Original Dark variety; Jumbo labels its 380 g dark variety as Fairtrade Original. Another sustainability certification doesn’t replace this check.

Are dark chocolate sprinkles always milk-free?

No. Jumbo says its 380 g Fairtrade Original Dark variety may contain milk, while Albert Heijn lists milk as an allergen for its 400 g dark variety. Always check the information on the exact pack you’re buying.

How should I store multiple packs of chocolate sprinkles?

Store the Fairtrade Original dark varieties reviewed in a cool, dry place, as instructed on both products. If you’re stocking up, also check the date and storage instructions on every pack.

Do rusks always contain iodine from bakers’ salt?

No, you can’t assume this for every rusk. The Netherlands Nutrition Centre says bakers aren’t required to use bakers’ salt. Check the ingredients for the rusk you choose or ask the manufacturer which salt was used.