Who is this relevant to?

If Fairtrade is your priority

You’re looking for chocolate sprinkles for a Halloween party and want to check the Fairtrade label on the specific product, rather than relying on a different sustainability certification.

If you’re decorating cakes or cupcakes

You want to use dark chocolate sprinkles as a topping, so you’re comparing the flavour description and stated cocoa content of the option you’re considering.

If you need to take allergens into account

You’re serving treats to guests and need to check the allergen information on the actual pack you’ve bought before using the sprinkles.

What should you look for when choosing?

First, decide whether Fairtrade on the pack is a must-have. Then check whether the sprinkles suit your decorating plans and read the allergen information on the pack you’ve chosen.

What to look for What to check when buying Who it matters to
Fairtrade label Look for Fairtrade on the specific pack. For a product made from multiple ingredients, check which ingredients the label applies to. If Fairtrade is my priority, I want to be able to spot the label on the sprinkles themselves. For around 50% of consumers, this is the most important buying requirement.
Using them as a topping Check the flavour description and whether the sprinkles you’ve chosen are recommended for cakes or other bakes. For my Halloween cake, I want dark chocolate sprinkles that suit the decoration I have planned. Around 30% of consumers put using them as a topping first.
Allergens Read the allergen information on the pack you’ve bought, even for dark chocolate sprinkles. When I’m sharing food with guests, I want to know which allergens are listed on the pack before serving. For around 20% of consumers, this check is the main priority.

Common mistakes

  • Assuming another certification means Fairtrade

    The Jumbo and Venz chocolate sprinkle options described here mention Rainforest Alliance cocoa. Fairtrade International describes Fairtrade as a certification with its own standards, so the labels aren’t interchangeable if Fairtrade is a requirement for your purchase.

    Check the certification on the specific pack and, for products made from multiple ingredients, read the additional information about which ingredients it applies to.

  • Assuming dark chocolate sprinkles are automatically milk-free

    According to Jumbo and Fairtrade Original, Fairtrade Original Hagelslag Puur may contain milk. The flavour name alone therefore doesn’t tell you whether it’s suitable for someone with an allergy.

    Read the allergen information on the pack before serving, and keep it available for your guests.

  • Relying on the online product page alone

    Ingredients and allergen information can change. If you’re sharing a treat with others, the information on the pack you actually use is what matters.

    Use the product page to compare options, then check the Fairtrade label, allergens and best-before date on the packaging.

Brands compared

Fairtrade Original

Worth considering if you’re looking for dark chocolate sprinkles explicitly labelled Fairtrade. Jumbo lists Fairtrade Original Hagelslag Puur 380 g in its Fairtrade range.

  • According to Fairtrade Original, this variety contains at least 32% cocoa solids and can be used on cakes, among other things.
  • The product information states that the sprinkles may contain milk.

Jumbo

A supermarket own brand to compare with sprinkles explicitly labelled Fairtrade, particularly if you’re also comparing flavour and product descriptions.

  • Jumbo Chocolade Hagelslag Puur 200 g states that it contains Rainforest Alliance-certified cocoa.
  • That statement doesn’t confirm a Fairtrade label for this variety. Check the pack if Fairtrade is a requirement.

Venz

Worth considering if you’re comparing sprinkles in a festive design for cupcakes with dark chocolate sprinkles.

  • The milk and vanilla variety described here is also marketed as a cupcake topping.
  • The variety described here mentions Rainforest Alliance cocoa and the allergens milk, soya and wheat. Don’t assume it’s Fairtrade or suitable for guests avoiding these allergens.

De Ruijter

A brand to consider when comparing dark and milk chocolate flavour varieties.

  • Jumbo lists De Ruijter Hagelslag Puur en Melk in its chocolate sprinkle range.
  • Check the specific pack to see whether the variety you want carries a Fairtrade label.

Joybuy products

Related products will be available soon.

Frequently asked questions

Are chocolate sprinkles made with Rainforest Alliance cocoa also Fairtrade?

No. A Rainforest Alliance mention doesn’t confirm that chocolate sprinkles are Fairtrade. The Jumbo and Venz varieties described here mention Rainforest Alliance cocoa. If Fairtrade is a requirement, look for the label on the exact pack you’re buying.

Is Fairtrade Original Hagelslag Puur milk-free?

Don’t assume so: according to Jumbo and Fairtrade Original, these dark chocolate sprinkles may contain milk. Check the allergen information on the pack you’ve bought before serving.

Can I use Fairtrade Original Hagelslag Puur on a Halloween cake?

Yes. Fairtrade Original and Albert Heijn suggest using these sprinkles on cakes and in other sweet treats. The finished decoration will depend on the recipe and how you use the sprinkles.

How should I store the chocolate sprinkles until the Halloween party?

Follow the storage instructions on the pack you buy. Check the best-before date on that pack before serving, too.