Who is this important to?

Shoppers who consider Fairtrade essential

You want the specific variety of chocolate sprinkles you buy to be explicitly labelled Fairtrade. Another sustainability certification isn’t a substitute for you.

Shoppers comparing pack sizes and certifications

You take sustainability information into account when choosing, but you also consider the pack size and whether the variety is available at your chosen retailer.

Shoppers who check ingredients and nutritional information

As well as the certification, you check the ingredients, allergens and sugars in the specific variety. The packaging of the product you buy is particularly important if you have an allergy or intolerance.

What should you look for when choosing?

If Fairtrade is a must, start by checking the certification on the exact variety you’re considering. Then compare pack sizes and read the label for ingredients, allergens and nutritional information.

What to look for What to check before buying Who it matters to
Fairtrade certification on the exact variety Look for the Fairtrade statement on the current packaging or product page for the variety you’ve chosen. If I specifically want Fairtrade chocolate sprinkles, the certification must be shown for the exact variety I’ve chosen. For around 46% of consumers, an explicit Fairtrade statement is the most important factor.
Pack size and availability Check the pack weight and whether the variety is available at your chosen retailer. I want to choose an amount that suits my needs without discovering while shopping that the variety isn’t available. Around 36% of consumers prioritise pack size and availability.
Ingredients and nutritional information Read the allergen information and compare sugars per 100 g for the exact varieties you’re considering. If I have an allergy or a preference around sugar, I need to know what’s on the packaging for my chosen variety. For around 18% of consumers, ingredients and nutritional information are the main concern.

Common mistakes

  • Mistaking another certification for Fairtrade

    Jumbo states that Venz XXL Hagelslag Melk contains Rainforest Alliance-certified cocoa; ALDI does the same for its Sprinkles and De Ruijter varieties. This doesn’t confirm that these specific varieties are Fairtrade.

    If Fairtrade is a must, look for an explicit Fairtrade statement on the variety you want to buy.

  • Relying on online allergen information as definitive

    According to Albert Heijn, Fairtrade Original Hagelslag Puur carries a warning that it may contain milk. Online product information can change.

    Check the allergen information on the physical packaging when you buy it, especially if milk or another allergen is relevant to you.

  • Treating certification as a nutritional choice

    A Fairtrade statement doesn’t tell you how much sugar the chocolate sprinkles contain or which allergens are listed on the label.

    Use the certification to guide your Fairtrade choice, and assess the nutritional information and ingredients separately for each variety.

Brands and retailers compared

A brand or retailer name doesn’t mean that every variety of chocolate sprinkles is Fairtrade. Always check the certification on the product you choose.

Fairtrade Original

Albert Heijn labels Hagelslag Puur 380 g as Fairtrade; Jumbo includes this variety in its Fairtrade selection.

  • According to Albert Heijn, the plain variety contains at least 32% cocoa solids.
  • The product information warns that this variety may contain milk.

Albert Heijn

A retailer with a product listing for Fairtrade Original Hagelslag Puur and a separate own-brand variety called Hagelslag puur minder suiker.

  • The product page for Fairtrade Original Puur explicitly states that it is Fairtrade.
  • The AH variety Hagelslag puur minder suiker states that it contains Rainforest Alliance-certified cocoa; don’t treat this as confirmation that it is Fairtrade.

Jumbo

A retailer that lists Fairtrade Original Chocoladehagelslag Puur 380 g in its Fairtrade selection and also stocks Venz chocolate sprinkles.

  • The Fairtrade selection includes the plain variety from Fairtrade Original in a 380 g pack.
  • The Rainforest Alliance statement for Venz XXL Hagelslag Melk doesn’t confirm Fairtrade certification for that variety.

Venz

A brand to compare if you’re also considering chocolate sprinkles with a different certification statement for their cocoa.

  • Jumbo states that Venz XXL Hagelslag Melk 380 g contains Rainforest Alliance-certified cocoa.
  • The same product information lists milk, soya and lactose; it doesn’t state that this variety is Fairtrade.

De Ruijter

A brand to compare, with milk and plain chocolate sprinkle varieties for which ALDI lists a Rainforest Alliance statement.

  • ALDI lists the certification for De Ruijter Hagelslag Melk of Puur 390 g.
  • A Rainforest Alliance statement doesn’t confirm Fairtrade status. Joybuy’s product information for De Ruijter Chocoladehagelslag Puur lists milk and soya as allergens.

ALDI

A retailer with listings for Sprinkles chocolate sprinkles and De Ruijter varieties containing Rainforest Alliance-certified cocoa.

  • ALDI lists Sprinkles Melk of Puur in 300 g packs.
  • The Rainforest Alliance statement for these varieties doesn’t in itself confirm Fairtrade status.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

How can I identify Fairtrade chocolate sprinkles?

Look for an explicit Fairtrade statement on the current packaging or product page for the exact variety. Albert Heijn lists this for Fairtrade Original Hagelslag Puur 380 g; Jumbo includes the same variety in its Fairtrade selection.

Are chocolate sprinkles made with Rainforest Alliance-certified cocoa also Fairtrade?

A Rainforest Alliance statement alone doesn’t confirm Fairtrade status. For example, if you’re considering Venz XXL Hagelslag Melk listed by Jumbo or the Sprinkles varieties listed by ALDI, check separately whether the exact packaging states that they are Fairtrade if this is a requirement for you.

Should I still check the label when shopping online?

Yes. Check the packaging of the chocolate sprinkles you receive, especially for ingredients and allergens. Albert Heijn says that product information can change; the warning that Fairtrade Original Puur may contain milk makes this check particularly important.

Which allergens are listed for the varieties mentioned?

It varies by product. Albert Heijn states that Fairtrade Original Puur may contain milk, Jumbo lists milk, soya and lactose for Venz XXL Hagelslag Melk, and Joybuy’s product information for De Ruijter Chocoladehagelslag Puur lists milk and soya. Always read the label on the exact packaging before use.

Is AH Hagelslag puur minder suiker a Fairtrade option?

The statement that AH Hagelslag puur minder suiker contains Rainforest Alliance-certified cocoa doesn’t confirm that this variety is Fairtrade. If Fairtrade is a must, look for an explicit Fairtrade statement; compare sugars separately using the nutritional information per 100 g.