For rusks in a shared office cupboard, first make sure you can verify the Fairtrade claim on the current chocolate sprinkles packaging; a brand name or general sustainability claim isn’t enough. Then choose between dark and milk chocolate sprinkles based on the flavour you prefer and the allergen information: the dark variety mentioned may contain milk, while the milk variety contains milk powder. Store the sprinkles in a cool, dry place, and don’t assume that rusks contain iodised baker’s salt without checking the label.
You want to be able to check which Fairtrade claim applies to the chocolate sprinkles on the packaging, rather than relying on a brand name or general sustainability message. Fairtrade International also advises checking the explanation on the back when a certification mark includes an arrow.
You’re choosing chocolate sprinkles for colleagues with different tastes and want to be able to check the ingredients and allergens for each variety. Jumbo also recommends storing Fairtrade Original’s dark chocolate sprinkles in a cool, dry place.
You want to check the ingredients and nutritional information for your chosen chocolate sprinkles and rusks. If someone may have a milk allergy, the allergen warning is important too; according to the Netherlands Nutrition Centre, you can’t assume that iodised baker’s salt has been used.
For a shared office cupboard, start by choosing chocolate sprinkles whose Fairtrade claim you can assess on the packaging. Then check that the flavour, allergen information and storage instructions suit your needs.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Fairtrade claim | Look for the FAIRTRADE mark on the current packaging. If there’s an arrow next to it, read the explanation about the ingredients and sourcing method. | I want to see what the Fairtrade claim applies to when buying, so a brand promise isn’t mistaken for proof. For around 42% of consumers, being able to verify the claim comes first. |
| Shared cupboard | Compare the dark and milk varieties with your colleagues’ taste preferences, and read the storage advice on the packaging you choose. | When colleagues share the same cupboard, I want to choose a suitable flavour and be able to store the chocolate sprinkles in a cool, dry place. Around 25% of consumers give this practical consideration the highest priority. |
| Label and allergens | Check the ingredients, allergen warning and nutritional information for each variety; compare nutritional values on the same basis, for example per 100 g. | I want to know whether a variety contains or may contain milk, and what nutritional information applies, before putting it out for others. For around 33% of consumers, these label details matter most. |
According to Fairtrade International, a FAIRTRADE mark on a composite product doesn’t automatically mean that every ingredient is Fairtrade. These products must contain at least 20% Fairtrade ingredients; the packaging gives more information about which ingredients are covered.
Check the mark on the packaging you’re buying. If the mark includes an arrow, read the additional information on the back too.
According to the product information, Fairtrade Original’s dark chocolate sprinkles carry a warning that they may contain milk. Albert Heijn states that its milk variety contains whole milk powder.
If you have a milk allergy, check the current ingredients list and allergen warning for the specific variety. Don’t choose a product if its warning isn’t compatible with what needs to be avoided.
According to the Netherlands Nutrition Centre, using iodised baker’s salt is not a legal requirement in the Netherlands. So the product category ‘rusks’ alone doesn’t tell you whether the salt used contains iodine.
Check the ingredients information for your chosen rusks, or ask the manufacturer if this affects your choice.
A brand to consider if you’re specifically looking for chocolate sprinkles with a Fairtrade claim. Fairtrade Original describes a 380 g dark variety containing at least 32% cocoa solids.
A retailer whose product information can help you compare individual chocolate sprinkle varieties and their ingredients.
A retailer where you can compare Fairtrade Original product information with chocolate sprinkles from other brands.
Look for the FAIRTRADE mark on the current packaging. If it includes an arrow, read the explanation on the back too. Fairtrade International says that, for composite products, not every ingredient is automatically Fairtrade; these products must contain at least 20% Fairtrade ingredients.
No. Don’t assume this dark variety is milk-free: according to the product information, it may contain milk, even though milk isn’t listed as an ingredient. If you have a milk allergy, always check the current allergen warning on the packaging.
According to Jumbo’s product information, store Fairtrade Original’s dark chocolate sprinkles in a cool, dry place. For another variety, follow the advice on its packaging; don’t automatically use the same storage advice for rusks.
No, you can’t tell from the product category alone. According to the Netherlands Nutrition Centre, using iodised baker’s salt is not a legal requirement in the Netherlands. Check the ingredients information for your chosen rusks or ask the manufacturer.
Compare the nutritional information for the rusks you’re considering on the same basis, for example per 100 g or per serving. The Netherlands Nutrition Centre gives 0.1 g of salt as the average for one 20 g round rusk; the figure for a particular product may differ.
