Who is this choice relevant to?

Easter brunch hosts specifically looking for Fairtrade

You want to serve chocolate sprinkles on bread or at Easter brunch and are looking for a Fairtrade claim on the product or its cocoa, rather than just a general sustainability promise from a brand.

Bakers and dessert decorators

You’re choosing a topping for cupcakes or other Easter bakes and want to know whether fine chocolate sprinkles or larger chocolate chunks will work better for what you’re making.

Shoppers checking for milk or soya

You check the ingredients and allergen information before serving chocolate sprinkles to guests. The word ‘dark’ on its own doesn’t mean a product is milk-free.

What should you look for when choosing?

If Fairtrade is a must, start by checking the product’s Fairtrade claim. Then choose based on how you’ll use it, allergens and how much you need.

What to consider What should you check? Who might prioritise this?
Fairtrade claim Look for Fairtrade, a Fairtrade mark or Fairtrade-certified cocoa on the specific product; another cocoa certification is not the same thing. If Fairtrade is why I’m shopping for Easter, I want to see that claim on the chocolate sprinkles I choose. Around 31% of consumers would consider this their main purchasing concern.
Flavour and use Choose between fine dark or milk chocolate sprinkles and larger chunks. Only compare a stated cocoa percentage for the product it applies to. I might want fine sprinkles for bread, but larger pieces for baking. Around 25% of consumers would prioritise how they plan to use the product.
Allergens and dietary requirements Check the current packaging for ingredients and allergen information; note the difference between ‘contains’ and ‘may contain’. If I’m serving something to someone who needs to avoid milk, I won’t rely on the word ‘dark’ alone. Allergens and dietary requirements would be the main concern for around 25% of consumers.
How much you need Compare the net weight with how much you’ll use for your planned breakfasts and baking. For one Easter bake, I want the pack size to match what I’ll use. Around 19% of consumers would prioritise the amount they need.

Common mistakes

  • Confusing another cocoa certification with Fairtrade

    The Venz and De Ruijter chocolate sprinkles listed by Albert Heijn, and the Kiekeboe sprinkles listed by ALDI Nederland, carry the Rainforest Alliance mark. This doesn’t confirm that those specific products are Fairtrade-certified.

    If Fairtrade is a requirement, check the claim on the chocolate sprinkles or cocoa in the product you choose.

  • Assuming dark chocolate sprinkles are milk-free

    According to Albert Heijn’s product information, Fairtrade Original dark chocolate sprinkles may contain milk. Delicata dark chocolate sprinkles contain milk derivatives and lactose.

    Check the current ingredients and allergen information on the packaging, even if you’ve bought the product before.

  • Choosing a pack size without considering your Easter plans

    A smaller pack may be enough for one dessert, while a larger pack could be more practical if you have several breakfasts or baking sessions planned.

    First decide how much you’ll use, then compare the net weights of products that meet your Fairtrade and allergen requirements.

  • Assuming a product page guarantees availability

    A product page doesn’t tell you whether the chocolate sprinkles will be available when you do your Easter shopping.

    Check the current availability and packaging of the variety you want shortly before buying.

Brands to consider

Fairtrade Original

A choice for classic chocolate sprinkles: Albert Heijn lists a 380 g dark variety with a Fairtrade claim and a 380 g milk variety made with Fairtrade cocoa and sugar.

  • The dark variety states that it contains at least 32% cocoa solids.
  • The dark variety may contain milk; the milk variety contains milk.

Delicata

Albert Heijn says that Delicata dark chocolate sprinkles are made with Fairtrade-certified cocoa. The pack checked weighs 200 g and states that it contains at least 43% cocoa solids.

  • An option if you’re looking for fine dark chocolate sprinkles with an explicit Fairtrade cocoa claim.
  • This dark variety contains milk fat, whole milk powder and lactose; ‘dark’ doesn’t mean milk-free in this case.

Hagelswag

Hagelswag offers chocolate chunks for things like bread and granola as an alternative to fine chocolate sprinkles.

  • Hagelswag says it uses Fairtrade cocoa and offers vegan chocolate products; check the claims on the variety you choose.
  • Chunks are a different format from classic fine chocolate sprinkles.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles made with Rainforest Alliance cocoa automatically Fairtrade?

No. The Rainforest Alliance claim doesn’t prove that a specific product is Fairtrade-certified. Albert Heijn lists Rainforest Alliance for the Venz and De Ruijter varieties checked, while ALDI Nederland does so for Kiekeboe dark. If you specifically want Fairtrade, look for that claim on the chocolate sprinkles or cocoa you choose.

Which Fairtrade chocolate sprinkles can I use on cupcakes?

Fairtrade Original dark is a classic fine chocolate sprinkle that Jumbo also recommends for cupcakes. If you’d like to compare another dark variety, Albert Heijn states that Delicata dark is made with Fairtrade-certified cocoa and contains at least 43% cocoa solids. Choose the format that suits your decoration.

Does ‘dark’ mean chocolate sprinkles don’t contain milk?

No. According to Albert Heijn’s product information, Fairtrade Original dark chocolate sprinkles may contain milk, while Delicata dark contains milk derivatives and lactose. So check the current packaging if milk or lactose is a concern for you or your guests.

How should I store chocolate sprinkles after Easter brunch?

Store the Fairtrade Original varieties checked in a cool, dry place; Delicata dark should be stored in a cool, dark and dry place. Follow the storage instructions and date on the packaging you buy, too.