What should you look for when choosing?
If Fairtrade is a must, start by checking the product’s Fairtrade claim. Then choose based on how you’ll use it, allergens and how much you need.
| What to consider |
What should you check? |
Who might prioritise this? |
| Fairtrade claim |
Look for Fairtrade, a Fairtrade mark or Fairtrade-certified cocoa on the specific product; another cocoa certification is not the same thing. |
If Fairtrade is why I’m shopping for Easter, I want to see that claim on the chocolate sprinkles I choose. Around 31% of consumers would consider this their main purchasing concern. |
| Flavour and use |
Choose between fine dark or milk chocolate sprinkles and larger chunks. Only compare a stated cocoa percentage for the product it applies to. |
I might want fine sprinkles for bread, but larger pieces for baking. Around 25% of consumers would prioritise how they plan to use the product. |
| Allergens and dietary requirements |
Check the current packaging for ingredients and allergen information; note the difference between ‘contains’ and ‘may contain’. |
If I’m serving something to someone who needs to avoid milk, I won’t rely on the word ‘dark’ alone. Allergens and dietary requirements would be the main concern for around 25% of consumers. |
| How much you need |
Compare the net weight with how much you’ll use for your planned breakfasts and baking. |
For one Easter bake, I want the pack size to match what I’ll use. Around 19% of consumers would prioritise the amount they need. |
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Frequently asked questions
Are chocolate sprinkles made with Rainforest Alliance cocoa automatically Fairtrade?
No. The Rainforest Alliance claim doesn’t prove that a specific product is Fairtrade-certified. Albert Heijn lists Rainforest Alliance for the Venz and De Ruijter varieties checked, while ALDI Nederland does so for Kiekeboe dark. If you specifically want Fairtrade, look for that claim on the chocolate sprinkles or cocoa you choose.
Which Fairtrade chocolate sprinkles can I use on cupcakes?
Fairtrade Original dark is a classic fine chocolate sprinkle that Jumbo also recommends for cupcakes. If you’d like to compare another dark variety, Albert Heijn states that Delicata dark is made with Fairtrade-certified cocoa and contains at least 43% cocoa solids. Choose the format that suits your decoration.
Does ‘dark’ mean chocolate sprinkles don’t contain milk?
No. According to Albert Heijn’s product information, Fairtrade Original dark chocolate sprinkles may contain milk, while Delicata dark contains milk derivatives and lactose. So check the current packaging if milk or lactose is a concern for you or your guests.
How should I store chocolate sprinkles after Easter brunch?
Store the Fairtrade Original varieties checked in a cool, dry place; Delicata dark should be stored in a cool, dark and dry place. Follow the storage instructions and date on the packaging you buy, too.