Who is this for?

Easter shoppers specifically looking for Fairtrade

You want sprinkles for rusks with a Fairtrade claim for the specific variety, not just a general claim about sustainably sourced cocoa.

Families mindful of allergens

You’re putting together an Easter breakfast and want to check the ingredients and any milk warning before serving, to make sure they’re suitable for everyone at the table.

Shoppers comparing pack sizes and certifications

You’re checking the pack size and claim on the sprinkles you’ve chosen, without automatically treating a different cocoa certification as Fairtrade.

What should you look for when buying?

Start with the certification on the sprinkles you’re actually choosing. Then check the allergen information and pick a rusk that suits your preferences for ingredients and texture.

What to look for What to check before buying Who it matters to
Fairtrade claim Look for the claim on the pack of the sprinkles you’ve chosen. Albert Heijn explicitly labels Fairtrade Original Dark Chocolate Sprinkles 380 g as Fairtrade. I want to choose sprinkles with a clear Fairtrade label for my Easter breakfast; for around 50% of consumers, this label is the main requirement.
Ingredients and allergens Read the current ingredients list and allergen warning on both the sprinkles and the rusks you’ve chosen. If someone at the table needs to avoid milk, I want to know what the pack says before serving; for around 30% of consumers, this check comes first.
Pack size and product claim Compare pack sizes and check which certification claim applies to that exact variety. I want to compare packs without confusing different certifications; around 20% of consumers make this comparison their main priority.

Common mistakes

  • Mistaking another cocoa claim for Fairtrade

    Jumbo states that its Dark Chocolate Sprinkles 380 g contain Rainforest Alliance Certified cocoa ingredients. By contrast, Fairtrade Original Dark Chocolate Sprinkles are explicitly offered as Fairtrade; these claims are not interchangeable.

    Look for the claim that matters to you on the pack of the variety you’re buying.

  • Relying only on online allergen information

    Fairtrade Original says its Dark Chocolate Sprinkles may contain milk. Ingredients and warnings can change.

    Check the pack you bring home too, and read it again before serving the sprinkles.

  • Assuming all rusks contain baker’s salt

    A general description of baker’s salt doesn’t tell you which ingredients are in the rusks you’ve chosen.

    Check the ingredients list on that specific pack if the type of salt used matters to your choice.

Brands compared

Fairtrade Original

Fairtrade Original and Albert Heijn explicitly label the Dark Chocolate Sprinkles 380 g as Fairtrade.

  • According to Fairtrade Original, this dark variety contains at least 32% cocoa solids.
  • The product information says the sprinkles may contain milk; check the current pack.

Jumbo

Jumbo lists both Fairtrade Original Dark Chocolate Sprinkles 380 g and its own Dark Chocolate Sprinkles 380 g.

  • For its own dark chocolate sprinkles, Jumbo states that they contain Rainforest Alliance Certified cocoa ingredients.
  • That claim is not a Fairtrade label for the Jumbo variety; check the claim on each pack.

Mister Choc

Lidl lists Mister Choc Dark Chocolate Sprinkles as a 600 g own-brand product.

  • The pack size gives you a clear point of comparison when looking at different packs.
  • If you’re looking for a particular certification, check the pack of these sprinkles; claims about other Lidl products don’t automatically apply to Mister Choc.

De Ruijter

De Ruijter is a sprinkles brand to compare with the variety explicitly labelled as Fairtrade.

  • You can compare the ingredients, pack size and packaging of each variety you’re considering.
  • If Fairtrade is a requirement for you, check that the specific pack you’ve chosen carries that label.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Which sprinkles are explicitly offered as Fairtrade?

Fairtrade Original Dark Chocolate Sprinkles 380 g are labelled as Fairtrade by the manufacturer and Albert Heijn. When you buy them, check that you have the same variety.

Are sprinkles made with Rainforest Alliance cocoa also Fairtrade?

A Rainforest Alliance label is not the same as an explicit Fairtrade claim. Jumbo states that its Dark Chocolate Sprinkles 380 g contain Rainforest Alliance Certified cocoa ingredients; don’t choose this variety on the assumption that the two claims are interchangeable.

Can Fairtrade Original Dark Chocolate Sprinkles contain milk?

Yes, Fairtrade Original says these sprinkles may contain milk. Read the allergen information on the pack you buy, especially if someone at the table needs to avoid milk.

Do rusks always contain iodised baker’s salt?

You can’t tell from the product category alone. Check the ingredients list on the specific pack if you want to know which type of salt has been used.

Which rusks should you serve with sprinkles at Easter breakfast?

Choose rusks based on the ingredients and texture you want to serve. Jumbo offers, among other options, plain rusks and varieties made with wholemeal flour, fibre, or grains and seeds; check the ingredients and nutritional information on each pack.