Shoppers who look for a certification mark
You want to choose chocolate sprinkles with a Fairtrade mark for weekend breakfast. Check the mark on the packaging of the variety you’re actually buying, rather than relying on the brand name alone.
Who are Fairtrade chocolate sprinkles for?
Fans of dark chocolate sprinkles
You’re looking for a dark chocolate variety to sprinkle on bread, add to overnight oats or use in baking. The stated cocoa content can help you compare products; also check the ingredients and any allergen warnings.
Shoppers who need to avoid milk
The allergen information on the packaging you choose is crucial. According to the product information, Fairtrade Original Hagelslag Puur may contain milk; the milk variety contains milk.
What should you look for when choosing?
If Fairtrade is a must, check the mark on the packaging first. Then compare the dark and milk varieties for ingredients and taste, and treat any allergen warning as a separate deciding factor.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Fairtrade mark | Look for the mark on the current packaging. If there’s an arrow next to the logo, read the explanation about the ingredients. | If I choose Fairtrade for weekend breakfast, I want the mark to be on these chocolate sprinkles, not just associated with the brand. For around 50% of shoppers, checking the mark is the top priority. |
| Dark or milk | Check the type of chocolate and the ingredients list; if you specifically want the milk variety, check its availability. | I want to know whether I’m putting dark or milk chocolate sprinkles on the table, as the taste and ingredients differ. For around 30% of shoppers, this choice is the deciding factor. |
| Allergens and labelling | Read the allergen information on the packaging. Compare sugars per 100 g if that information matters to your choice. | If I need to avoid milk or want to compare nutritional information, the label needs to help me make an informed choice. For around 20% of shoppers, this information comes first. |
Common pitfalls
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Mistaking another sustainability label for Fairtrade
Jumbo states that the cocoa in its Chocolade Hagelslag Puur 200 g is Rainforest Alliance-certified. This does not mean the chocolate sprinkles carry the Fairtrade mark.
If Fairtrade is a requirement for your purchase, look for the exact mark on the packaging and read any explanation next to the logo.
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Assuming dark chocolate sprinkles are milk-free
According to Fairtrade Original, Hagelslag Puur may contain milk, while the milk variety contains milk as an ingredient. So the word ‘dark’ is no substitute for checking the allergen information.
Check the warning on the packaging you’re buying, even if you’ve already looked at a product page.
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Relying on an earlier listing of the range
Albert Heijn listed Fairtrade Original Hagelslag Melk 400 g as no longer in its range. That doesn’t mean the variety is unavailable from other shops.
If you specifically want this milk variety for weekend breakfast, check its current availability with the shop you plan to buy it from.
Brands to compare
Compare the mark on each product, not the brand: Fairtrade Original offers a Fairtrade option here, while the Jumbo variety mentioned carries a different sustainability label.
Fairtrade Original
A relevant choice if you’re specifically looking for dark or milk chocolate sprinkles with a Fairtrade mark.
- According to Fairtrade Original, Hagelslag Puur 380 g contains at least 32% cocoa solids. Albert Heijn and Jumbo both include this dark variety in their product information.
- The dark variety may contain milk. Albert Heijn listed the 400 g milk variety as no longer in its range; this variety contains milk and was described as containing 85% Fairtrade ingredients.
Jumbo
A useful point of comparison if Fairtrade certification isn’t a firm requirement for your purchase.
- Jumbo states that the cocoa in Chocolade Hagelslag Puur 200 g is Rainforest Alliance-certified.
- This does not confirm Fairtrade certification. If Fairtrade is a must, check the mark on the specific packaging.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
How can I check whether chocolate sprinkles are Fairtrade?
Look for the Fairtrade mark on the current packaging. If a composite product has a logo with an arrow, also read the explanation about the ingredients; Fairtrade International sets a minimum of 20% Fairtrade ingredients for these products.
Is Fairtrade Original Hagelslag Puur milk-free?
No, you can’t tell from the word ‘dark’: according to Fairtrade Original, these chocolate sprinkles may contain milk. Check the allergen warning on the packaging you’re buying.
Can I still buy Fairtrade Original Hagelslag Melk?
Check current availability with the shop you plan to buy it from. Albert Heijn listed the 400 g pack as no longer in its range, but that doesn’t tell you whether it’s available from other shops.
What label information should I check when choosing?
Pay particular attention to the ingredients list, allergen information and nutritional details for the chocolate sprinkles you choose. According to Your Europe, an ingredients list is part of the mandatory information for prepacked foods in the EU; the Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information for safe use.