What should you look for when choosing?
First decide whether Fairtrade is a must-have. Then consider whether you’ll be sprinkling the chocolate sprinkles on Dutch rusks or using them in a baking recipe, and check the allergen information before use.
| What to consider |
What to check before buying |
Who it matters to |
| Fairtrade mark |
Check the Fairtrade mark on the exact pack and read any information about the origin of the ingredients. |
If the mark is a must-have for me, I don’t want to rely on a brand name alone or another sustainability logo. Around 36% of consumers prioritise verifiable Fairtrade status. |
| Use in a recipe |
Check whether the recipe mixes the chocolate sprinkles into the batter or uses them as a topping after baking; follow the quantities and method given in the recipe. |
Sprinkling them on my Dutch rusks is straightforward, but for cake I want to know how the chocolate sprinkles are used in the recipe I’ve chosen. For around 29% of consumers, how they’ll use the product is the deciding factor. |
| Milk and allergens |
Check both the ingredients and the warnings about possible traces on the current packaging. |
If I need to avoid milk, I can’t assume that dark chocolate sprinkles are milk-free. Checking for allergens is the top priority for around 21% of consumers. |
| Sugars and cocoa |
Compare the nutritional information per 100 g and take into account the amount of chocolate sprinkles you’ll actually use. |
When I’m making a sweet bake, I want to consider the amount I use and avoid confusing the cocoa percentage with a judgement about nutritional value. For around 14% of consumers, the ingredients are the first thing they consider. |
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Frequently asked questions
Is Fairtrade cocoa in chocolate sprinkles always physically traceable back to the farmer?
No. Fairtrade International allows mass balance for cocoa: Fairtrade and non-Fairtrade cocoa can be mixed during processing, while Fairtrade volumes are tracked through the supply chain. If physical traceability matters to you, check the marking and any explanatory information on the pack.
Can you mix Fairtrade Original Dark Chocolate Sprinkles into cake batter?
Yes. Fairtrade Original suggests using its chocolate sprinkles in cake and publishes its own recipe using one pack of the dark variety. The method in that recipe isn’t a general baking time or quantity for other cakes, so follow the instructions for the recipe you’re making.
Are Fairtrade Original dark chocolate sprinkles suitable for someone with a milk allergy?
Don’t assume so: Fairtrade Original states that its dark chocolate sprinkles may contain milk. The milk variety contains whole milk powder. Check the current ingredients and allergen information on the packaging before baking for someone with a milk allergy.
Do I need to use iodised baker’s salt when making cake at home in the Netherlands?
No. The authorisation rule described by the Netherlands Food and Consumer Product Safety Authority doesn’t establish a general requirement for every home baking recipe. Under its enforcement policy, iodine compounds may be present through baker’s salt in bread, bread substitutes and other bakery products, up to a maximum of 65 mg of iodine per kg of salt.
Does a Fairtrade mark tell you anything about nutritional value?
No. The mark and nutritional value answer different questions. Fairtrade Original lists 65,8 g of sugars per 100 g for its Dark Chocolate Sprinkles; use the nutritional information and the amount in your recipe to assess the ingredients in your bake.