Who is this choice relevant to?

Home baker who requires Fairtrade

You want to sprinkle chocolate sprinkles on Dutch rusks or use them in a baking recipe, but only if the exact product carries a Fairtrade mark. Fairtrade Original suggests using its dark variety in cake; make sure you check the pack you buy too.

Shopper checking for milk allergens

You’re choosing for someone who needs to avoid milk. Fairtrade Original states that its dark chocolate sprinkles may contain milk; the milk variety contains whole milk powder. So the flavour name alone isn’t enough to help you choose between them.

Comparing ingredients and nutritional values

You want to know how much chocolate sprinkles a recipe uses and compare the nutritional information per 100 g. Fairtrade Original Dark Chocolate Sprinkles are listed as containing at least 32% cocoa solids and 65,8 g of sugars per 100 g. Consider this information separately from the certification mark.

What should you look for when choosing?

First decide whether Fairtrade is a must-have. Then consider whether you’ll be sprinkling the chocolate sprinkles on Dutch rusks or using them in a baking recipe, and check the allergen information before use.

What to consider What to check before buying Who it matters to
Fairtrade mark Check the Fairtrade mark on the exact pack and read any information about the origin of the ingredients. If the mark is a must-have for me, I don’t want to rely on a brand name alone or another sustainability logo. Around 36% of consumers prioritise verifiable Fairtrade status.
Use in a recipe Check whether the recipe mixes the chocolate sprinkles into the batter or uses them as a topping after baking; follow the quantities and method given in the recipe. Sprinkling them on my Dutch rusks is straightforward, but for cake I want to know how the chocolate sprinkles are used in the recipe I’ve chosen. For around 29% of consumers, how they’ll use the product is the deciding factor.
Milk and allergens Check both the ingredients and the warnings about possible traces on the current packaging. If I need to avoid milk, I can’t assume that dark chocolate sprinkles are milk-free. Checking for allergens is the top priority for around 21% of consumers.
Sugars and cocoa Compare the nutritional information per 100 g and take into account the amount of chocolate sprinkles you’ll actually use. When I’m making a sweet bake, I want to consider the amount I use and avoid confusing the cocoa percentage with a judgement about nutritional value. For around 14% of consumers, the ingredients are the first thing they consider.

Common mistakes

  • Confusing another certification mark with Fairtrade

    Rainforest Alliance-certified cocoa on a pack from Jumbo or De Ruijter doesn’t confirm that those chocolate sprinkles also carry the Fairtrade mark.

    If Fairtrade is a must-have, check the mark on the packaging of the specific variety.

  • Assuming dark chocolate sprinkles can’t contain milk

    Fairtrade Original Dark Chocolate Sprinkles may contain milk. The milk variety contains whole milk powder as an ingredient.

    If you’re choosing for someone with a milk allergy, check both the ingredients list and the allergen information on the pack.

  • Treating Fairtrade as a nutritional claim

    A Fairtrade mark doesn’t tell you how much sugar the chocolate sprinkles contain. Fairtrade Original lists 65,8 g of sugars per 100 g for its dark variety.

    Consider the certification mark and nutritional information separately, and check how much chocolate sprinkles you’ll use in the recipe.

  • Assuming the milk variety is available

    Albert Heijn lists Fairtrade Original Milk Chocolate Sprinkles as discontinued on its product page. This doesn’t tell you whether they’re available from other retailers.

    Check current availability before planning your recipe or shopping list around that specific variety.

Relevant brands and retailers

Fairtrade Original

Fairtrade Original suggests using its Dark Chocolate Sprinkles 380 g on everything from Dutch rusks to chocolate sprinkle cake.

  • The dark variety is listed as containing at least 32% cocoa solids.
  • The dark variety may contain milk. Fairtrade International also allows mass balance for cocoa, so the mark doesn’t automatically mean that the cocoa in every pack has been kept physically separate.

Albert Heijn

Albert Heijn publishes product information for Fairtrade Original Dark Chocolate Sprinkles 380 g and the milk variety.

  • The product information for the dark variety helps you compare ingredients, allergens and nutritional values.
  • The milk variety’s page lists it as discontinued, so check current availability before buying.

Jumbo

Jumbo lists Fairtrade Original Dark Chocolate Sprinkles 380 g alongside its own-brand chocolate sprinkles.

  • Product information for each variety makes it possible to compare ingredients and nutritional values.
  • Rainforest Alliance-certified cocoa in a Jumbo own-brand variety doesn’t confirm Fairtrade status for that product.

De Ruijter

De Ruijter Dark Chocolate Sprinkles 390 g is a separate variety to check for certification marks and allergens.

  • The product description at Joybuy mentions Rainforest Alliance-certified cocoa and cocoa butter.
  • This doesn’t confirm Fairtrade status; the product information also lists milk and soya.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is Fairtrade cocoa in chocolate sprinkles always physically traceable back to the farmer?

No. Fairtrade International allows mass balance for cocoa: Fairtrade and non-Fairtrade cocoa can be mixed during processing, while Fairtrade volumes are tracked through the supply chain. If physical traceability matters to you, check the marking and any explanatory information on the pack.

Can you mix Fairtrade Original Dark Chocolate Sprinkles into cake batter?

Yes. Fairtrade Original suggests using its chocolate sprinkles in cake and publishes its own recipe using one pack of the dark variety. The method in that recipe isn’t a general baking time or quantity for other cakes, so follow the instructions for the recipe you’re making.

Are Fairtrade Original dark chocolate sprinkles suitable for someone with a milk allergy?

Don’t assume so: Fairtrade Original states that its dark chocolate sprinkles may contain milk. The milk variety contains whole milk powder. Check the current ingredients and allergen information on the packaging before baking for someone with a milk allergy.

Do I need to use iodised baker’s salt when making cake at home in the Netherlands?

No. The authorisation rule described by the Netherlands Food and Consumer Product Safety Authority doesn’t establish a general requirement for every home baking recipe. Under its enforcement policy, iodine compounds may be present through baker’s salt in bread, bread substitutes and other bakery products, up to a maximum of 65 mg of iodine per kg of salt.

Does a Fairtrade mark tell you anything about nutritional value?

No. The mark and nutritional value answer different questions. Fairtrade Original lists 65,8 g of sugars per 100 g for its Dark Chocolate Sprinkles; use the nutritional information and the amount in your recipe to assess the ingredients in your bake.