Who are these sprinkles for?

Celebratory breakfast fans who care about Fairtrade

You want to choose chocolate sprinkles for New Year that explicitly state they contain Fairtrade cocoa, rather than relying on a general sustainability claim.

Fans of dark chocolate sprinkles

You’re looking for dark sprinkles for bread, crispbread or as a topping. If you choose PLUS dark sprinkles, which are labelled vegan, also check the warning that they may contain milk and lactose.

Families looking for milk chocolate sprinkles

You prefer milk chocolate sprinkles with a Fairtrade cocoa statement for brunch. The PLUS milk variety contains milk and lactose.

What should you look for when choosing?

When choosing chocolate sprinkles for New Year, first check that the product you’ve chosen explicitly mentions Fairtrade. Then compare the dark and milk varieties by checking the ingredients and allergen information, and decide which pack size suits your plans for serving them.

What to consider What should you check? Who is this most important for?
Fairtrade cocoa Look for an explicit Fairtrade or Fairtrade Cocoa statement on the current product page or packaging. Don’t treat a different certification as equivalent confirmation. If I’m looking for sprinkles specifically because they contain Fairtrade cocoa, I want to see that statement on the product I choose. This is the top priority for around 50% of consumers.
Taste and allergens Choose between dark and milk, and read the ingredients and allergen information. PLUS dark may contain milk and lactose; PLUS milk contains milk and lactose. For a brunch where taste preferences or a need to avoid milk are a factor, I want to know what the sprinkles actually contain. Taste and allergens are the main concern for around 30% of consumers.
Quantity Choose a pack weight to suit breakfast, brunch or use as a topping; the PLUS varieties mentioned come in 300 g packs. If I’m only using the sprinkles as a topping, the amount I need matters more to me than it would for breakfast with several people. This is the deciding factor for around 20% of consumers.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    The De Ruijter and Jumbo dark sprinkles are described on the product pages mentioned as containing Rainforest Alliance cocoa. This is not the same product claim as the Fairtrade Cocoa statement on PLUS dark and milk sprinkles.

    If Fairtrade cocoa is a condition of your purchase, look for that statement on the specific pack or current product page.

  • Assuming a vegan label means it’s dairy-free

    PLUS labels its dark Fairtrade chocolate sprinkles as vegan, but also states that they may contain milk and lactose. The vegan label does not override this warning.

    If you need to avoid milk, check both the ingredients and the allergen information on the packaging you’re buying.

  • Treating an old product page as proof that a product is available

    Albert Heijn lists Fairtrade Original dark chocolate sprinkles, 300 g, as no longer in its range. So that page does not confirm that you can buy the product for the upcoming celebrations.

    Check current availability with the retailer you want to order from.

Brands to consider

PLUS

PLUS states that its 300 g dark and milk chocolate sprinkles contain Fairtrade Cocoa. This makes both products worth considering if Fairtrade cocoa is a condition of your purchase.

  • There’s a dark and a milk variety, both with an explicit Fairtrade cocoa statement.
  • The dark variety may contain milk and lactose; the milk variety contains milk and lactose.

De Ruijter

De Ruijter is worth considering if you’re looking for dark sprinkles or Vlokfeest. Albert Heijn states that its dark chocolate sprinkles contain Rainforest Alliance cocoa, not Fairtrade cocoa.

  • The products reviewed offer a range of chocolate sprinkles.
  • The dark sprinkles contain soya and may contain milk; Vlokfeest contains soya and wheat or cereals containing gluten, and may contain milk. Check the label for each product.

Jumbo

Jumbo offers its own-brand dark and milk chocolate sprinkles in 300 g packs. The product page for the dark variety states that it contains Rainforest Alliance-certified cocoa.

  • You can choose between dark and milk from the sprinkles mentioned.
  • The statement for the dark variety does not confirm Fairtrade cocoa; according to the product page, this variety may contain milk.

Fairtrade Original

Fairtrade Original offers 300 g packs of dark chocolate sprinkles with a Fairtrade statement. Albert Heijn marks this product as no longer in its range on its product page.

  • The product information is useful for recognising an explicit Fairtrade statement.
  • Don’t treat this page as confirmation that the product is currently available from Albert Heijn.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I tell if chocolate sprinkles contain Fairtrade cocoa?

Look for an explicit Fairtrade or Fairtrade Cocoa statement on the current packaging or product page. PLUS includes this statement for its dark and milk chocolate sprinkles; a Rainforest Alliance statement alone does not confirm Fairtrade cocoa.

Are dark Fairtrade chocolate sprinkles automatically dairy-free?

No. PLUS dark Fairtrade chocolate sprinkles are labelled vegan, but according to the product information, they may contain milk and lactose. Check the allergen information on the packaging you buy.

Which allergens should I check in these sprinkles?

Read the ingredients list and allergen information for the specific product: PLUS milk chocolate sprinkles contain milk and lactose, while the dark variety may contain them. The Netherlands Food and Consumer Product Safety Authority states that allergens must be listed on the labels of prepacked foods.

How should I store the sprinkles until New Year’s breakfast?

Store the PLUS sprinkles mentioned in a cool, dry, dark place. Also check the best-before date and storage instructions on the packaging.

Can I still buy Fairtrade Original dark sprinkles from Albert Heijn?

Albert Heijn’s product page lists Fairtrade Original dark chocolate sprinkles, 300 g, as no longer in its range. Check current availability with your retailer before planning to buy this product for New Year.