Who are these sprinkles for?

Christmas market shopper who prioritises Fairtrade

You’re looking for chocolate sprinkles with a Fairtrade label on the exact pack you’ve chosen, not just a claim about the brand or its wider range.

Shopper choosing between dark and milk

You want to match the flavour of the sprinkles to your sandwich topping, dessert topping or treat, without losing sight of your Fairtrade requirement. PLUS lists both varieties as Fairtrade.

Shopper who needs to check ingredients

You’re serving sprinkles to guests who need to avoid certain ingredients. According to the Netherlands Nutrition Centre, label information is important if you have a food allergy, so check the pack you’ve chosen before using it.

What should you look for?

For your Christmas market, compare the Fairtrade label on the exact variety, the flavour you want and the ingredients information on the current pack.

What to consider What to check Who it matters to
Fairtrade label Check that Fairtrade appears on the pack or current product listing for the exact variety of sprinkles. A general cocoa policy is no substitute. When I buy Fairtrade chocolate sprinkles for a Christmas market, I want to be able to match the label to the pack I’ve chosen; this product check is the top priority for around 46% of consumers.
Flavour and how you’ll use them Choose dark or milk for your intended use, then check the Fairtrade label on that variety. For a topping or treat, I want to choose the chocolate flavour that suits what I’m serving; this choice is the deciding factor for around 27% of consumers.
Ingredients and allergens Read the ingredients, allergen information and any warnings on the current pack before buying and serving. When guests need to avoid certain ingredients, I want to know what’s listed on the pack of sprinkles they’ll be eating. For around 27% of consumers, checking the label is the most important factor.

Common mistakes

  • Assuming a general cocoa policy means sprinkles carry a Fairtrade label

    A statement about certified cocoa may apply to other products or a different certification. Lidl, for example, describes its cocoa policy, but that doesn’t confirm that an individual pack of chocolate sprinkles is Fairtrade.

    Check the Fairtrade label on the pack or the current product listing for the exact variety.

  • Assuming an old product page means the product is still available

    Albert Heijn marks its previously listed Fairtrade Original dark chocolate sprinkles as discontinued. So, a suitable product description doesn’t mean you can still buy the sprinkles there.

    Before buying stock for your Christmas market, check current availability at the retailer you plan to order from.

  • Skipping the ingredients because sprinkles are a familiar topping

    If you have a food allergy, the information on the label can be crucial. When serving sprinkles, don’t rely solely on a product photo or a description you looked at earlier.

    Read the ingredients, allergen information and any warnings on the pack you’re actually using.

Brands to consider

PLUS

PLUS lists 300 g packs of both dark and milk chocolate sprinkles, with Fairtrade in the product name.

  • You can choose between dark and milk without relying on a general brand claim to confirm the Fairtrade label.
  • Check the pack and availability at your local store or in your delivery area shortly before buying.

Fairtrade Original

Albert Heijn listed 300 g packs of Fairtrade Original dark chocolate sprinkles, but marks the product as discontinued.

  • The product listing links Fairtrade to this specific dark variety.
  • The listing doesn’t confirm that the product is currently available at Albert Heijn.

Lidl

Lidl has product pages for dark and milk chocolate sprinkles, as well as a general policy on cocoa in its own-brand products.

  • The product pages let you browse the individual flavour varieties.
  • Lidl’s general statement about certified sustainable cocoa doesn’t confirm that these specific sprinkles carry a Fairtrade label. Check the pack to be sure.

De Ruijter

Albert Heijn’s range overview includes De Ruijter white sprinkles and milk chocolate sprinkles, among other products.

  • The overview shows a range of varieties for anyone who wants to choose a flavour first.
  • Don’t treat the overview as confirmation that a specific De Ruijter variety is Fairtrade; check the pack you’ve chosen.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles automatically Fairtrade if the supermarket has a sustainable cocoa policy?

No. A general cocoa policy doesn’t confirm the Fairtrade status of an individual pack. Lidl describes certified sustainable cocoa for its own-brand products and Fairtrade seasonal chocolate around Christmas, but for chocolate sprinkles, check the label on the exact variety you’re buying.

Which dark and milk chocolate sprinkles are listed as Fairtrade?

PLUS lists both its 300 g dark and milk chocolate sprinkles with Fairtrade in the product name. Before buying, check that your chosen variety is available and that the label appears on the current pack.

Where can I check for allergens when serving sprinkles to guests?

Read the ingredients and allergen information on the pack you’re actually serving, including any warnings. The Netherlands Nutrition Centre stresses that label information is important for people with food allergies.