Who is this relevant for?

The host who wants to check the Fairtrade claim

You don’t want to rely on a brand name or a general sustainability claim alone for your coffee morning. Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur 380 g as a Fairtrade product; also check the packaging you put out.

The host looking for dark chocolate sprinkles

You want to serve chocolate sprinkles on bread or as a topping, and would rather check the stated cocoa content than rely on the word ‘dark’ alone. Fairtrade Original states that its dark variety contains at least 32% cocoa solids.

The host who takes allergens into account

You’re serving several guests and want to be able to share ingredient and warning information. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked foods must appear on the label.

What should you look for when buying?

First check the Fairtrade claim, then read the label with your guests in mind, and finally choose a flavour and quantity that suits the table.

What to consider What to check when buying Who is this important for?
Fairtrade claim Compare the full product name and Fairtrade claim on the product page with the details on the packaging. I want to be able to point out which chocolate sprinkles carry a Fairtrade claim, rather than relying on the brand name. For around 50% of consumers, this check comes first.
Allergens Read the ingredients and warnings on the pack you’re serving; Fairtrade Original Hagelslag Puur carries the warning ‘May contain milk’. If I’m hosting guests with a milk allergy, I don’t want to wrongly present dark chocolate sprinkles as suitable. Allergens are the main concern for around 30% of consumers.
Flavour and how to serve Check the stated cocoa content, pack size and nutritional information if you plan to serve the chocolate sprinkles on bread or as a topping. For bread or a topping, I want to choose a variety that suits what I’m serving and how much I need. For around 20% of consumers, flavour and how to serve it come first.

Common mistakes

  • Assuming ‘dark’ means milk-free

    According to Fairtrade Original, its dark chocolate sprinkles may contain milk. So the description ‘dark’ does not mean the product is suitable to serve to someone with a milk allergy.

    Read the ingredients and warnings on the specific pack. If you’re hosting a guest with a milk allergy, provide a separate alternative whose suitability you can check.

  • Assuming a product page means it’s currently available

    Albert Heijn listed the milk variety from Fairtrade Original on its product page as ‘no longer in the range’. So don’t count on finding a particular variety without checking availability at your chosen shop.

    Shortly before your coffee morning, check the exact variety you want to buy and read its label too.

  • Skipping the nutritional information because of the certification

    A Fairtrade claim doesn’t tell you about the nutritional value of the chocolate sprinkles. The packaging and nutritional information also matter when deciding how much to put on the table.

    Check the nutritional information per 100 g and decide for yourself which portions and other options will suit your coffee morning.

A relevant brand to consider

Fairtrade Original

Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur 380 g as a Fairtrade product to serve on bread or as a topping.

  • According to Fairtrade Original, the dark variety contains at least 32% cocoa solids.
  • According to Fairtrade Original, the dark variety may contain milk. Check the warning on the pack before serving it to guests.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I check whether chocolate sprinkles are a Fairtrade choice?

Look for the Fairtrade claim on the packaging and compare the full product name with the product page. Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur 380 g as Fairtrade; you can’t tell from the word ‘dark’ or a familiar brand name alone.

Can I serve dark Fairtrade chocolate sprinkles to someone with a milk allergy?

Don’t consider Fairtrade Original Hagelslag Puur a suitable choice for someone with a milk allergy: according to the brand, this variety carries the warning ‘May contain milk’. Always check the label on the pack you’re actually serving.

How can I show guests the allergen information?

Keep the packaging available so guests can check the ingredients and allergen warnings before eating. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked foods must appear on the label.

How should I store leftover chocolate sprinkles?

Follow the storage instructions on the packaging you bought. Also check the best-before date before serving the chocolate sprinkles again later.