Who is this choice relevant to?

If you’re specifically looking for Fairtrade

You want to see the Fairtrade mark on the chocolate sprinkles you buy, not just a general claim about sustainability. Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur as a Fairtrade product.

Households shopping for the week

If you use chocolate sprinkles regularly, pack size and price per kilo are useful points of comparison. ALDI lists Kiekeboe Puur in a 600 g pack with Rainforest Alliance cocoa; this does not confirm Fairtrade certification.

If you check ingredients and allergens

Choosing between dark and milk chocolate is about more than taste. According to Albert Heijn’s product information, Fairtrade Original Puur may contain milk. Check the allergen information on the pack when you buy it.

What should you look for when choosing?

When buying chocolate sprinkles for the week, first decide whether Fairtrade certification is a must. Then compare the pack size, nutritional information and allergens for the specific variety.

What to consider What to check Who is this most important for?
Fairtrade certification Check for the Fairtrade mark on the current pack of the chocolate sprinkles you’ve chosen. If I specifically want Fairtrade, another sustainability certification isn’t enough for me. An estimated 39% of consumers put this Fairtrade requirement first.
Weekly supplies Compare the net weight and price per kilo of the same product variety, and keep the certification in mind. When I’m buying enough for several breakfasts, I want to know how long a pack will last. For around 23% of consumers, having enough in stock and the price per kilo are the most important factors.
Taste and allergens Compare the dark and milk varieties, and check the label for both the ingredients and warnings such as ‘may contain’. I want to choose a flavour that suits us without overlooking an allergen warning. An estimated 23% of consumers put this check first.
Portions and storage Check the nutritional information per 100 g or per portion, and choose a pack size that suits how much you use. If I don’t use chocolate sprinkles often, I don’t want to buy more than I need. This is the main consideration for around 15% of consumers.

Common mistakes

  • Assuming Rainforest Alliance means Fairtrade

    A Rainforest Alliance cocoa claim doesn’t confirm that the chocolate sprinkles also carry the Fairtrade mark. According to Albert Heijn’s explanation of the certifications, they work in different ways.

    If Fairtrade is a condition of your purchase, check that it’s clearly shown on the pack you’ve chosen.

  • Comparing only the price of the pack

    It’s hard to compare a larger pack with a smaller one based on pack price alone. The larger variety may also carry a different certification.

    Check the net weight and price per kilo, and make sure both varieties meet your certification requirements.

  • Assuming ‘dark’ means ‘milk-free’

    According to Albert Heijn’s product information, Fairtrade Original Hagelslag Puur may contain milk. So the word ‘puur’ (dark) is no substitute for checking the allergens.

    Read the current label, even if you’ve bought the same chocolate sprinkles before.

  • Buying a large pack without considering how much you use

    A larger pack isn’t automatically the right choice if you only use chocolate sprinkles now and again. The Netherlands Nutrition Centre recommends storing chocolate sprinkles in a cool, dry place in a tightly sealed container.

    Choose a pack size that suits how much you use, and seal the pack well after opening.

Brands to consider

Fairtrade Original

Albert Heijn and Jumbo list the 380 g Hagelslag Puur as a Fairtrade product.

  • Jumbo states that this variety contains at least 32% cocoa solids.
  • According to Albert Heijn’s product information, the dark variety may contain milk; check the label.

De Ruijter

ALDI lists De Ruijter Hagelslag Melk or Puur in a 390 g pack with Rainforest Alliance certification.

  • The store listing offers a choice of milk or dark chocolate.
  • The Rainforest Alliance claim does not confirm Fairtrade certification for these varieties.

Kiekeboe

ALDI lists Kiekeboe Hagelslag Puur in a 600 g pack made with Rainforest Alliance cocoa.

  • The 600 g pack is a useful point of comparison if you’re shopping for several days.
  • Rainforest Alliance cocoa does not confirm that these chocolate sprinkles are Fairtrade-certified.

Mister Choc

Lidl lists Mister Choc Hagelslag Puur in a 600 g pack as an in-store-only product.

  • The listed pack size is 600 g.
  • If you’re looking for Fairtrade, check the certification on the pack of this specific variety.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with Rainforest Alliance certification the same as Fairtrade chocolate sprinkles?

No. A Rainforest Alliance claim doesn’t mean that a product also carries the Fairtrade mark. According to Albert Heijn’s explanation of the certifications, Fairtrade includes a minimum price for farmers when world market prices are low. If Fairtrade is a requirement for you, check for the Fairtrade mark on the chocolate sprinkles you’ve chosen.

Which chocolate sprinkles are listed as Fairtrade?

Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur 380 g as a Fairtrade product. When doing your weekly shop, check the current pack to make sure the variety you’re buying carries the mark.

Does ‘puur’ mean Fairtrade Original Hagelslag Puur contains no milk?

No. The word ‘puur’ (dark) doesn’t guarantee that: according to Albert Heijn’s product information, this variety may contain milk. Read the allergen information on the current pack. The Netherlands Food and Consumer Product Safety Authority states that this information must appear on prepacked products.

How should you store an opened pack of chocolate sprinkles?

Seal the pack well and store it in a dry place, as recommended by the Netherlands Nutrition Centre. Also follow the instructions on the pack and check the condition of the chocolate sprinkles before using them.

Does Fairtrade certification change the nutritional value of chocolate sprinkles?

Fairtrade certification makes no claim about nutritional value. The Netherlands Nutrition Centre points out that chocolate sprinkles are high in sugars and saturated fat. Check the nutritional information per 100 g or per portion on the pack for the variety you’ve chosen.