Who is this choice relevant to?

Stocking up with Fairtrade as a must

You want to stock up on chocolate sprinkles and are looking for an explicit Fairtrade label on the specific pack. Albert Heijn and Jumbo label Fairtrade Original Hagelslag Puur 380 g as Fairtrade.

Stocking up and comparing certifications

You’re also considering plain chocolate sprinkles made with Rainforest Alliance-certified cocoa. Decide in advance whether that label is enough for you or whether you specifically want Fairtrade.

Putting allergens and storage first

You’re buying for longer-term use or for several people at home. So check the allergens, best-before date and storage instructions on each pack.

What should you look for when stocking up?

First, check which label appears on the specific pack. Then choose a quantity that suits how much you use, and read the allergen information before buying several packs.

What to consider What to check when buying Who it matters to
Fairtrade label Check that Fairtrade appears on the specific product page and pack; don’t confuse this label with Rainforest Alliance-certified cocoa. If Fairtrade is the deciding factor for my cupboard, I want to see that label on the pack rather than rely on a general sustainability message; for around 46% of consumers, Fairtrade is the most important purchase requirement.
Quantity and storage Compare the pack size with how much you use, and check the best-before date and storage instructions. I don’t want to stock up on more than we can use in time, and I need a suitable place to store the packs. For around 27% of consumers, planning their stock is the deciding factor.
Allergens and ingredients Read the ingredients and allergen information on the current pack, even if the product name includes ‘plain’. When several people share the same supply, I want to know what the pack says about milk, soya and possible traces before I buy; for around 27% of consumers, allergens and ingredients come first.

Common mistakes

  • Treating Fairtrade and Rainforest Alliance as the same label

    Albert Heijn and Jumbo label Fairtrade Original Hagelslag Puur as Fairtrade. According to Albert Heijn, the plain Venz and De Ruijter varieties reviewed list Rainforest Alliance-certified cocoa. So if you’re specifically looking for Fairtrade, you can’t treat these labels as interchangeable.

    Decide which certification matters to you, then check the label on the pack you’re buying.

  • Assuming plain chocolate sprinkles can’t contain milk

    Fairtrade Original states that its Hagelslag Puur may contain milk. The product information for the plain Venz and De Ruijter varieties reviewed also lists allergens.

    If you have an allergy, read the ingredients and allergen information on the specific pack; don’t assume it’s suitable just because it says ‘plain’.

  • Buying more than you can store or use

    Albert Heijn and Jumbo recommend storing Fairtrade Original Hagelslag Puur in a cool, dry place. Buying a larger supply may not be practical if you don’t have suitable storage or can’t use the packs in time.

    Check the best-before date and storage instructions before deciding how much to buy.

  • Assuming a variety you’ve seen before is still available

    Albert Heijn lists Fairtrade Original Chocolade Hagelslag Melk 380 g as discontinued. This doesn’t tell you whether the variety is available elsewhere.

    Check current availability and the exact variety before placing a bulk order based on it.

Brands to compare

Fairtrade Original

The 380 g Hagelslag Puur is an option if an explicit Fairtrade label is your main priority.

  • Albert Heijn and Jumbo label this plain variety as Fairtrade and recommend storing it in a cool, dry place.
  • Fairtrade Original says the plain variety may contain milk; check the pack if you need to avoid milk.

Venz

Venz Hagelslag Puur is another certification option if Rainforest Alliance-certified cocoa meets your needs.

  • The product information at Albert Heijn lists a 400 g pack, at least 32% cocoa solids and Rainforest Alliance-certified cocoa.
  • This is not a Fairtrade label. Also check the information provided about milk, soya and possible lactose.

De Ruijter

The Chocoladehagel Puur variety reviewed is worth considering if you want to compare a 390 g pack made with Rainforest Alliance-certified cocoa.

  • Albert Heijn lists Rainforest Alliance-certified cocoa for this variety.
  • This label is not the same as Fairtrade; when buying, also read the allergen information about milk and soya.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify chocolate sprinkles that are explicitly Fairtrade?

Check that Fairtrade appears on the specific pack. Albert Heijn and Jumbo label Fairtrade Original Hagelslag Puur 380 g as Fairtrade; the plain Venz and De Ruijter varieties reviewed list Rainforest Alliance-certified cocoa instead.

How should I store chocolate sprinkles in my cupboard?

According to Albert Heijn and Jumbo, Fairtrade Original Hagelslag Puur should be stored in a cool, dry place. Check the best-before date and any specific storage instructions on each pack.

Is plain Fairtrade chocolate sprinkles suitable if I need to avoid milk?

Don’t assume so: Fairtrade Original says its Hagelslag Puur may contain milk. If you have an allergy, always check the allergen information on the specific pack before buying or using it.

Can I plan to keep the Fairtrade Original milk variety as a regular cupboard staple?

First check whether the exact variety is available. Albert Heijn lists Fairtrade Original Chocolade Hagelslag Melk 380 g as discontinued; this doesn’t tell you whether other shops stock it.