Who is this choice relevant to?

Shoppers who require Fairtrade

You’re looking for chocolate sprinkles explicitly labelled as Fairtrade, even if another product carries a different cocoa certification.

Shoppers keeping an eye on their budget

You compare pack sizes and own-brand options, but want to know when choosing one means compromising on your Fairtrade requirement.

Shoppers checking flavour and allergens

You’re choosing between dark and milk chocolate sprinkles, and check the ingredients and allergen information before making a decision.

What should you look for when choosing?

Start with the Fairtrade label if it’s essential. Then compare pack sizes and check that the flavour and allergen information suit you.

What to consider What to check when buying Who it matters to
Fairtrade label Look specifically for Fairtrade on the product page and packaging. A Rainforest Alliance label alone doesn’t meet this requirement. If Fairtrade is a must-have for you, don’t choose a product based on a different cocoa certification. This certification requirement is the top priority for around 45% of consumers.
Pack size Compare the pack weights, while sticking to your certification requirement if it’s a deciding factor. When shopping on a budget, you want to know how much chocolate sprinkles a pack contains without losing sight of your main buying requirement. This is the top priority for around 33% of consumers.
Flavour and allergens Choose between dark and milk chocolate, and check the current ingredients, allergen information and any warnings on the packaging. If a particular flavour or allergen determines which product you can use, look beyond the certification. Product suitability is the main concern for around 22% of consumers.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    The own-brand products we looked at, along with options from De Ruijter and Venz, mention Rainforest Alliance for their cocoa. This doesn’t mean the chocolate sprinkles also meet your Fairtrade requirement.

    Check that Fairtrade is explicitly stated on the product page and packaging.

  • Going by ‘dark’ or ‘milk’ alone

    The Fairtrade Original dark option we looked at may contain milk. The Venz milk option we looked at lists milk, soya and lactose.

    When buying, check the ingredients, allergen information and any warnings on the current packaging.

  • Treating a certification as nutritional advice

    A Fairtrade label doesn’t tell you about the nutritional value of chocolate sprinkles. The Netherlands Nutrition Centre highlights sugar and saturated fat as separate things to consider when choosing them.

    Consider the certification and nutritional information separately; check the values per 100 g and per serving on the packaging.

Brands compared

Fairtrade Original

Albert Heijn explicitly labels Fairtrade Original Chocoladehagelslag Puur 380 g as Fairtrade. Jumbo also lists this option.

  • A specific option to consider if Fairtrade is a must-have.
  • The dark option we looked at may contain milk; check the current packaging.

Jumbo

The Jumbo Chocolade Hagelslag Melk 600 g we looked at states that its cocoa is Rainforest Alliance-certified.

  • A milk chocolate sprinkles option in a 600 g pack to compare by size.
  • The Rainforest Alliance label isn’t proof of Fairtrade certification; this milk option contains milk.

De Ruijter

The De Ruijter Hagelslag Puur 390 g we looked at states that its cocoa is Rainforest Alliance-certified.

  • A dark option to compare with other flavours and pack sizes.
  • The option we looked at isn’t labelled as Fairtrade and lists milk and soya; it may contain lactose.

Venz

The Venz Melk Chocolade Hagelslag 400 g we looked at states that its cocoa is Rainforest Alliance-certified.

  • A milk option for comparing flavour and pack size.
  • The option we looked at isn’t labelled as Fairtrade and contains milk, soya and lactose.

Kiekeboe (ALDI)

ALDI describes Kiekeboe Hagelslag Puur 600 g as dark chocolate sprinkles made with Rainforest Alliance cocoa.

  • A dark option in a 600 g pack to compare by size.
  • The Rainforest Alliance label doesn’t automatically make this option suitable if you require Fairtrade.

Related products

Related products coming soon.

Frequently asked questions

How can I identify Fairtrade chocolate sprinkles?

Look for an explicit Fairtrade label on the product page, then check for it on the packaging. Fairtrade International sets requirements for using the FAIRTRADE mark; a Rainforest Alliance label for cocoa alone doesn’t prove that a product is Fairtrade-certified.

Which dark chocolate sprinkles we looked at are labelled as Fairtrade?

Albert Heijn explicitly labels Fairtrade Original Chocoladehagelslag Puur 380 g as Fairtrade. Jumbo lists the same option; check the current product page and packaging when buying.

Is the front of the pack enough to check for allergens?

No, check the ingredients, allergen information and any warnings on the current packaging. The Fairtrade Original Puur option we looked at may contain milk; the Venz Melk option we looked at lists milk, soya and lactose.

What does Fairtrade tell me about the nutritional value of chocolate sprinkles?

A Fairtrade label doesn’t tell you how much sugar or fat a serving contains. Check the nutritional information on the packaging for that, both per 100 g and per serving.