Who is this choice important to?

Organisers who require Fairtrade

You want the chocolate sprinkles you choose to be sold as Fairtrade. So check the label on the current pack, rather than relying on the brand name alone.

Hosts who care about flavour

You’re looking for dark chocolate sprinkles for things like crackers or cupcakes, and want to know which variety will suit your party treats. The stated cocoa solids percentage can help you compare products, but it won’t tell you what every guest will enjoy.

Organisers whose guests need to avoid allergens

You want to be able to check what’s in the chocolate sprinkles you’ve bought before serving them. Even if ‘dark’ appears in the product name, read the allergen information and any warnings on the pack.

What should you look for when choosing?

First, decide whether Fairtrade is a must. Then compare the flavour and quantity for your party treats, and check the label for your guests before serving.

What to consider What to check when buying Who is it important to?
Fairtrade label Look for an explicit Fairtrade label on the pack you choose; don’t treat Rainforest Alliance as the same label. If Fairtrade is a must for my party, I want to see that label on these specific chocolate sprinkles. For around 50% of consumers, this is the most important requirement.
Flavour and use Compare dark or milk chocolate, the stated cocoa percentage and the quantity in each pack for the treats you’re planning. For my cupcakes or crackers, I want to choose a flavour that suits the treat without buying more than I need. For around 30% of consumers, flavour and use come first.
Ingredients and allergens Read the ingredients, allergen information and warnings on the pack you buy, including just before serving. If guests need to avoid certain ingredients, I want to know exactly what I’m serving them. Around 20% of consumers give this check top priority.

Common mistakes

  • Mistaking Rainforest Alliance for Fairtrade

    De Ruijter Specials Intens Puur and Kiekeboe Hagelslag Puur are sold with Rainforest Alliance cocoa. That label doesn’t show that the chocolate sprinkles meet your specific Fairtrade requirement.

    Compare the certification label on the current pack. If Fairtrade is a must, choose a product with an explicit Fairtrade label.

  • Assuming ‘dark’ automatically means dairy-free

    Fairtrade Original says its Hagelslag Puur may contain milk. So the flavour description alone isn’t enough to tell you whether you can serve it to a guest with a food allergy.

    Before serving, read the ingredients, allergen information and any warnings on every pack you’ve bought.

  • Buying a large pack without considering the rest

    The pack size matters if you’re only making a limited number of treats. Voedingscentrum advises storing chocolate sprinkles in a dry place in a tightly sealed pack.

    Choose a pack size to suit what you plan to serve, and seal any opened pack well after the party.

Brands compared

Fairtrade Original

FairTrade Webshop offers Fairtrade Original Hagelslag Puur 380 g as a Fairtrade product. This makes this particular variety a relevant option if the Fairtrade label is your starting point.

  • Fairtrade Original says its dark variety contains at least 32% cocoa solids.
  • Fairtrade Original states ‘may contain milk’, so check the label on the pack you buy.

De Ruijter

De Ruijter Specials Intens Puur is worth comparing if you’re considering dark chocolate sprinkles; Albert Heijn states that this variety contains at least 52% cocoa solids.

  • Albert Heijn states that this variety contains Rainforest Alliance-certified cocoa.
  • A Rainforest Alliance label isn’t a Fairtrade label. Check the allergens on the pack before serving, too.

Kiekeboe

ALDI Nederland lists Kiekeboe Hagelslag Puur in a 600 g pack. The pack size may be useful if you’re making lots of treats.

  • ALDI Nederland states that this variety contains Rainforest Alliance cocoa.
  • If Fairtrade is a must for your purchase, don’t treat this label as proof that the product is Fairtrade.

Joybuy products

Related products will be available soon.

Frequently asked questions

How can I identify Fairtrade chocolate sprinkles for my birthday party?

Check that the specific chocolate sprinkles are explicitly labelled as Fairtrade on the current pack. FairTrade Webshop offers Fairtrade Original Hagelslag Puur 380 g as a Fairtrade product; don’t rely on the brand name alone.

Is Rainforest Alliance the same as Fairtrade?

No, they are different certification labels. Albert Heijn states that De Ruijter Specials Intens Puur contains Rainforest Alliance cocoa, as does ALDI Nederland for Kiekeboe Hagelslag Puur. This label alone doesn’t prove that a product is Fairtrade.

Should I still read the label if I’ve seen allergen information online?

Yes, check the allergen information on the pack you’ve bought before serving. Fairtrade Original, for example, states that its Hagelslag Puur may contain milk. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on labels.

How should I store opened chocolate sprinkles after the party?

Seal the pack well and store it in a dry place, as advised by Voedingscentrum. Choose a pack size to suit the number of treats you plan to make.

Where can I look for Fairtrade Original Hagelslag Puur?

Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur in their product ranges. Before you shop, check whether the pack you want is available at your chosen location.