Who is this choice important for?

Shoppers avoiding a specific allergen

You know which allergen you need to avoid and want to check the ingredients and any cross-contamination warnings on the current pack. The Netherlands Food and Consumer Product Safety Authority (NVWA) and the European Union explain the allergen information that must appear on labels of prepacked foods.

Fairtrade shoppers with a food allergy

You’re looking for chocolate sprinkles with a Fairtrade mark, but you also need to check the exact pack for your allergen. According to Fairtrade International, the mark relates to Fairtrade standards for ingredients; it is not an allergen claim.

Households comparing products in the supermarket

You want to find a product listing and then pick up the right version. Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur online. Albert Heijn advises shoppers to read the packaging, as product and allergen information can change.

What should you look for when choosing?

First, check the allergen information on the pack you want to buy. Then see whether the Fairtrade mark meets your preferences and whether the brand, variety and pack size match the product you checked.

What to consider What to check before buying Who it matters to
Allergens and cross-contamination Read the ingredients list, check which allergens are emphasised and look for any cross-contamination warnings on the current pack. If I need to avoid a particular allergen, I want to know what’s stated on this exact pack. Around 50% of consumers give checking allergens top priority.
Fairtrade mark Check for the Fairtrade mark on the exact variety, separately from the allergen information. Those who care most about Fairtrade standards for ingredients will want to see the mark on the product they choose. This is the main purchasing priority for around 30% of consumers.
Choosing the right product variety Check the brand, variety name, net weight and current packaging before relying on information from a previous purchase. If I’m buying the product again, I don’t want to accidentally check a different variety from the one I’m taking home. Getting the right variety is the top priority for around 20% of consumers.

Common mistakes

  • Assuming Fairtrade means allergen-free

    According to Fairtrade International, the mark relates to Fairtrade standards for ingredients. It doesn’t mean that a specific allergen is absent.

    Check the Fairtrade mark and allergen information separately on the packaging.

  • Assuming ‘dark’ means dairy-free

    The name of a chocolate sprinkles variety doesn’t replace the ingredients and allergen information for the exact product.

    Treat ‘dark’ as the variety name, and read the label on the pack you’re choosing before you buy.

  • Relying on outdated online product information

    Albert Heijn says that product, dietary and allergen information can change. So even if you recognise the product name, it’s important to check the current packaging.

    Check the variety and label again every time you buy, especially if the packaging or contents have changed.

A relevant brand to consider

Fairtrade Original

Fairtrade Original lists Hagelslag Puur 380 g in its range. Jumbo features Fairtrade Original Chocoladehagelslag Puur 380 g in its Fairtrade category.

  • Fairtrade Original says this chocolate sprinkles variety contains Fairtrade sugar and cocoa.
  • The Fairtrade mark doesn’t assess individual allergies. Read the ingredients and allergen information on the packaging of the variety you’re buying.

Joybuy products

Related products coming soon.

Frequently asked questions

Is Fairtrade chocolate sprinkles automatically suitable if you have a food allergy?

No. According to Fairtrade International, the mark relates to Fairtrade standards for ingredients, not the absence of allergens. Check the ingredients and allergen information on the packaging of the exact chocolate sprinkles variety.

What allergen information should I look for on packaged chocolate sprinkles?

Check the ingredients list and see which allergens are emphasised. The European Union requires allergens in the ingredients lists of prepacked foods to be highlighted. Also check the current pack for any cross-contamination warnings.

What should I do if I see a warning such as ‘may contain’?

Consider the warning on the current packaging in relation to the allergen you need to avoid. Don’t infer what it means from the Fairtrade mark. The NVWA explains the Dutch rules, in force since 1 January 2026, on how and when to warn about allergen cross-contamination.

Can I rely on allergen information on a webshop alone?

If you have an allergy, don’t use that information as your only check. Albert Heijn says that product, dietary and allergen information can change, and advises shoppers to read the packaging before using the product.