Who might choose Fairtrade flakes?

Fairtrade shoppers who prefer dark chocolate

You’re looking for chocolate flakes with an explicit Fairtrade Cocoa claim and would rather choose dark than milk chocolate. PLUS labels its dark version vegan, but also says it may contain milk and lactose. Check this warning if you need to avoid milk.

Breakfast fans who enjoy sweet and savoury together

You want a sweet chocolate element alongside something like cheese or egg. If you’d rather avoid sweet flavours at breakfast, chocolate flakes aren’t the right choice for you.

Shoppers who check allergens

Your choice between dark and milk chocolate also depends on the ingredients listed on the current packaging. According to PLUS, the milk version contains milk and lactose, while the dark version may contain them.

What should you look for when choosing?

First decide whether you want a sweet topping with your savoury breakfast. Then compare the Fairtrade claim and the ingredients of the version you’re considering.

What to consider What to check when buying Who it matters to
Fairtrade Cocoa Look for an explicit Fairtrade claim on the current packaging. For a product made with several ingredients, check which ingredient the claim applies to. If I’m choosing specifically for Fairtrade Cocoa, I don’t want to rely on a general sustainability certification. For around 42% of consumers, verifiable Fairtrade status is the most important factor.
Sweet with savoury Decide whether you want chocolate flakes as a separate sweet element. Choose a savoury topping if you’re not looking for a sweet-and-salty contrast. With cheese or egg, I’ll only add flakes if that sweet flavour works with them. This difference in taste comes first for around 33% of consumers.
Milk and nutritional information Read the ingredients, allergen warning and nutritional information per 100 g for the version you choose. If I need to avoid milk or compare dark and milk chocolate, I need the details on the packaging. For around 25% of consumers, this check is the top priority.

Common mistakes

  • Mistaking a different certification for Fairtrade

    Rainforest Alliance and Fairtrade are different claims. ALDI describes its Kiekeboe chocolate flakes as Rainforest Alliance certified; that is not the same as the Fairtrade Cocoa claim on the PLUS versions reviewed.

    Check exactly what the packaging says and which ingredient the claim applies to.

  • Assuming dark chocolate is always milk-free

    According to the product information, PLUS dark Fairtrade chocolate flakes may contain milk and lactose. The milk version contains these ingredients.

    Check the ingredients and allergen warning on the current packaging every time you buy, especially if you need to avoid milk because of an allergy.

  • Choosing flakes when you don’t want anything sweet

    Fairtrade certification doesn’t make chocolate flakes a savoury sandwich topping. According to PLUS, the dark and milk versions reviewed contain 63,8 g and 67,1 g of sugars per 100 g respectively.

    If you want a completely savoury breakfast, choose a topping with the flavour you’re looking for rather than chocolate flakes.

  • Relying on an old product listing

    The Fairtrade Original product page checked at Albert Heijn was marked ‘No longer available’. An older product listing is therefore no guarantee that you can still buy it.

    Before buying, check whether your chosen version is available and compare the current packaging with the product information.

Relevant brands to compare

PLUS

PLUS lists Fairtrade Cocoa for the dark and milk chocolate flakes reviewed, both in 300 g packs.

  • PLUS publishes ingredients, allergen information and nutritional values for both versions, so you can compare them on these points.
  • The dark version may contain milk and lactose; the milk version contains milk and lactose. Both are sweet toppings, not savoury sandwich fillings.

Fairtrade Original

For the dark chocolate flakes reviewed, Albert Heijn listed 33% cocoa and stated that the cocoa came from Fairtrade farmers in Africa.

  • The Albert Heijn product page made a specific claim about where the cocoa came from.
  • That same page was marked ‘No longer available’. Check whether you can currently buy this version before choosing it.

De Ruijter

The De Ruijter milk chocolate flakes reviewed are worth considering as a comparison with a different cocoa certification.

  • The Joybuy product information lists Rainforest Alliance certified cocoa, not Fairtrade. This version therefore doesn’t meet the requirements if you’re specifically looking for a Fairtrade claim.
  • According to the product information, this version contains milk and soya.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Do Fairtrade chocolate flakes go with a savoury breakfast?

Only if you deliberately want to combine sweet and savoury flavours. Chocolate flakes are a sweet topping, so it’s best to leave them out if you don’t want a sweet element.

Are dark Fairtrade chocolate flakes milk-free?

Not necessarily. PLUS says its dark Fairtrade version may contain milk and lactose, despite being labelled vegan on the product page. If you need to avoid milk, always check the allergen warning on the current packaging.

Is Rainforest Alliance the same as Fairtrade?

No, they are different claims. The PLUS versions reviewed list Fairtrade Cocoa, while ALDI describes its Kiekeboe flakes as Rainforest Alliance certified. Check the exact claim on the product you choose.

What packaging information can help you choose between dark and milk chocolate?

Compare the ingredients, allergen warning and nutritional information per 100 g for both versions. According to PLUS, the milk version contains milk and lactose, while the dark flakes may contain them. Don’t rely on the words ‘dark’ and ‘milk’ in the name alone.