What should you look for when choosing?
First decide whether you want a sweet topping with your savoury breakfast. Then compare the Fairtrade claim and the ingredients of the version you’re considering.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade Cocoa |
Look for an explicit Fairtrade claim on the current packaging. For a product made with several ingredients, check which ingredient the claim applies to. |
If I’m choosing specifically for Fairtrade Cocoa, I don’t want to rely on a general sustainability certification. For around 42% of consumers, verifiable Fairtrade status is the most important factor. |
| Sweet with savoury |
Decide whether you want chocolate flakes as a separate sweet element. Choose a savoury topping if you’re not looking for a sweet-and-salty contrast. |
With cheese or egg, I’ll only add flakes if that sweet flavour works with them. This difference in taste comes first for around 33% of consumers. |
| Milk and nutritional information |
Read the ingredients, allergen warning and nutritional information per 100 g for the version you choose. |
If I need to avoid milk or compare dark and milk chocolate, I need the details on the packaging. For around 25% of consumers, this check is the top priority. |
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Frequently asked questions
Do Fairtrade chocolate flakes go with a savoury breakfast?
Only if you deliberately want to combine sweet and savoury flavours. Chocolate flakes are a sweet topping, so it’s best to leave them out if you don’t want a sweet element.
Are dark Fairtrade chocolate flakes milk-free?
Not necessarily. PLUS says its dark Fairtrade version may contain milk and lactose, despite being labelled vegan on the product page. If you need to avoid milk, always check the allergen warning on the current packaging.
Is Rainforest Alliance the same as Fairtrade?
No, they are different claims. The PLUS versions reviewed list Fairtrade Cocoa, while ALDI describes its Kiekeboe flakes as Rainforest Alliance certified. Check the exact claim on the product you choose.
What packaging information can help you choose between dark and milk chocolate?
Compare the ingredients, allergen warning and nutritional information per 100 g for both versions. According to PLUS, the milk version contains milk and lactose, while the dark flakes may contain them. Don’t rely on the words ‘dark’ and ‘milk’ in the name alone.