Who is this choice relevant to?

If you specifically want Fairtrade

You want the chocolate flakes you choose to be labelled Fairtrade. Another cocoa certification is not a substitute for you.

If you want to serve flakes during the match

You’re looking for chocolate flakes for sandwiches or other snacks while watching the Orange team. You want to choose between dark and milk chocolate without accidentally picking up sprinkles.

If you check labels for your guests

You want to be able to check the ingredients and allergens on the pack you choose before buying, including any warnings about possible traces.

What should you look for when choosing?

Start by deciding whether both Fairtrade certification and chocolate flakes are non-negotiable for you. Then choose between dark and milk chocolate, and check the label and your chosen shop.

What to look for What to check before buying Who it matters to
Fairtrade label Look for an explicit Fairtrade label on the current product page and the pack. According to Milieu Centraal, a Fairtrade logo on a white background may apply only to a certified ingredient. I want to choose flakes for watching the match whose Fairtrade label I can check; another certification does not meet that requirement. Around 46% of consumers put this check first.
Product type and flavour Check whether the product is described as chocolate flakes or chocolate sprinkles, then choose dark or milk chocolate. PLUS lists Fairtrade flakes in both flavours; the Fairtrade Original alternative mentioned is dark chocolate sprinkles. I want flakes for my sandwiches, not sprinkles, and the choice between dark and milk chocolate matters to me. Around 27% of consumers put this product choice first.
Pack size and shop Check the pack size and availability at your chosen shop. PLUS lists 300 g packs of Fairtrade flakes; Jumbo lists 380 g packs of Fairtrade Original sprinkles. If I’m buying for several people watching the match, I want to find a suitable pack before it starts. This is the main concern for around 18% of consumers.
Ingredients and allergens Read the ingredients, allergen information and any may-contain warning on the exact pack. I need to check whether the product I choose is suitable for my guests’ allergies; flavour and certification come second. Around 9% of consumers put checking the label first.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    A cocoa certification on chocolate flakes does not automatically mean the product is labelled Fairtrade. ALDI lists Rainforest Alliance certification for Kiekeboe flakes; PLUS lists the flakes mentioned as Fairtrade.

    If Fairtrade is a must-have, look for an explicit Fairtrade label on the variety you choose.

  • Picking up sprinkles when you want flakes

    Fairtrade Original Dark Chocolate Sprinkles are a different product type from the Fairtrade chocolate flakes listed by PLUS.

    Check that the product name says ‘chocolate flakes’, and only choose sprinkles if they’re also suitable for your snacks.

  • Checking the label only after buying

    A variety that matches your taste and certification preferences may not be suitable for everyone’s allergies. For example, Fairtrade Original Dark Chocolate Sprinkles carry a warning that the product may contain milk.

    Before buying, check the ingredients, allergens and any may-contain warnings on the exact pack.

  • Assuming an old product listing means it’s in stock

    Albert Heijn marks its listing for Fairtrade Original Dark Chocolate Flakes as discontinued. So the listing does not mean you can buy the product there now.

    Check your chosen shop’s current range shortly before the match, and make sure any alternative is the product type you want.

Brands to consider

PLUS

PLUS lists 300 g packs of dark and milk chocolate flakes as Fairtrade products.

  • Both varieties mentioned are chocolate flakes and include Fairtrade in the product title.
  • Check availability at your chosen shop and read the label of the variety you want.

Fairtrade Original

Jumbo lists 380 g packs of Fairtrade Original Dark Chocolate Sprinkles as an alternative for sprinkling.

  • An option if Fairtrade matters to you and sprinkles suit the way you plan to use them.
  • This product is sprinkles, not flakes; the product information warns that it may contain milk.

De Ruijter

For De Ruijter Milk Chocolate Flakes 200 g, Joybuy lists cocoa certified by Rainforest Alliance.

  • A familiar milk chocolate flakes option if the product type is your priority.
  • The certification mentioned does not show that this variety is Fairtrade, and says nothing about other De Ruijter products.

Kiekeboe

ALDI lists 300 g packs of Kiekeboe chocolate flakes in milk or dark chocolate.

  • Both flavours mentioned are in the chocolate flakes category.
  • ALDI mentions Rainforest Alliance; this does not support choosing these flakes as Fairtrade.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

How can I check whether chocolate flakes are Fairtrade?

Look for the Fairtrade label on the current product page and the packaging of the variety you choose. According to Milieu Centraal, a Fairtrade logo on a white background may apply only to a certified ingredient, not automatically to the whole product.

Are Fairtrade flakes and Fairtrade sprinkles the same thing?

No, chocolate flakes and chocolate sprinkles are different product types. PLUS lists Fairtrade chocolate flakes in dark and milk varieties; Fairtrade Original Dark Chocolate Sprinkles are only an alternative if you’re happy to use sprinkles too.

What should I check if someone has a food allergy?

Before buying, check the allergen information and any may-contain warning on the exact pack. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods; Fairtrade Original Dark Chocolate Sprinkles state that the product may contain milk.

Can I rely on an older product page just before the match?

It’s best to check the current range at the shop where you plan to buy. Albert Heijn marks its listing for Fairtrade Original Dark Chocolate Flakes as discontinued; that page does not confirm current availability.