Who is this choice relevant to?

The host looking for Fairtrade flakes

You want to serve chocolate flakes and check for the Fairtrade label on the specific product, rather than relying on the shop’s name or another sustainability certification.

The host choosing by flavour and shape

You choose between dark and milk flakes, and decide whether sprinkles would also work for your presentation. Sprinkles are a different product shape from flakes.

The host checking allergens

You’re serving guests with different dietary requirements, so you check the latest allergen information on the packaging. Fairtrade Original states that its dark chocolate sprinkles may contain milk.

What should you look for when choosing?

First, decide whether both Fairtrade certification and the flake shape are essential. Then choose between dark and milk chocolate, and check the ingredients and allergen information on your chosen pack before serving.

What to consider What to check when buying Who it matters to
Fairtrade flakes Check that both the Fairtrade label and the product shape on the current packaging match what you’re looking for. If Fairtrade is my top priority for drinks, I want to be sure I’m buying flakes, not another chocolate product. For around 40% of consumers, this product-specific choice matters most.
Flavour and serving style Choose between dark and milk chocolate, and decide whether sprinkles would work instead of flakes. For the table presentation, it matters to me whether I sprinkle flakes or chocolate sprinkles; the choice between dark and milk chocolate matters too. Around 30% of consumers prioritise flavour and serving style.
Allergens Read the ingredients and allergen information on the pack you buy; Fairtrade Original states that its dark chocolate sprinkles may contain milk. When I’m preparing something for several guests, I want to be able to compare their allergy requirements with the latest label. For around 30% of consumers, this check comes first.

Common mistakes

  • Mistaking another certification for Fairtrade

    ALDI lists Rainforest Alliance certification for Kiekeboe chocolate flakes. This is not the same as a Fairtrade label.

    If Fairtrade is essential, check that the label appears on the specific pack of flakes.

  • Buying sprinkles when you want to serve flakes

    Fairtrade Original dark chocolate sprinkles are a different product shape from chocolate flakes, so they create a different look.

    Before you shop, decide whether sprinkles would be an acceptable alternative for your get-together.

  • Assuming an old product page means the product is still available

    Albert Heijn marks Fairtrade Original Dark Chocolate Flakes 300 g as discontinued on its product page.

    Check shortly before your get-together whether your chosen product is available to order from your shop.

  • Overlooking allergens because flakes are only a topping

    Even a small amount matters if you’re serving someone with an allergy. Fairtrade Original states that its dark chocolate sprinkles may contain milk.

    Read the allergen information on the current packaging and choose what to serve with your guests’ needs in mind.

Brands compared

PLUS

PLUS lists Fairtrade dark chocolate flakes and Fairtrade milk chocolate flakes, both in 300 g packs.

  • You can choose between two flavours without switching from flakes to sprinkles.
  • Check the current certification label, ingredients and allergen information on the pack before buying for guests.

Fairtrade Original

Fairtrade Original offers 380 g of dark chocolate sprinkles as an alternative shape; Jumbo also lists this product as sprinkles.

  • An option if you’re looking for Fairtrade and sprinkles suit your drinks presentation.
  • These aren’t flakes. According to Fairtrade Original, the dark chocolate sprinkles contain at least 32% cocoa solids and may contain milk.

Albert Heijn

Albert Heijn has a product page for Fairtrade Original Dark Chocolate Flakes 300 g.

  • Albert Heijn marks this specific product as discontinued; don’t take the page as confirmation that you can order it for your get-together.

Jumbo

Jumbo lists Fairtrade Original Dark Chocolate Sprinkles 380 g and also shows chocolate flakes in its flakes category.

  • The listed Fairtrade Original product could work as sprinkles if you’re happy with that shape.
  • Don’t assume that other flakes in the category are Fairtrade just because the sprinkles shown are.

ALDI / Kiekeboe

ALDI lists Kiekeboe milk or dark chocolate flakes in 300 g packs with Rainforest Alliance certification.

  • An option to consider if you’re happy with a sustainability certification other than Fairtrade.
  • A Rainforest Alliance label doesn’t confirm that these flakes are Fairtrade.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are Fairtrade flakes and Fairtrade sprinkles the same thing?

No, flakes and sprinkles are different product shapes. Fairtrade Original and Jumbo describe the 380 g dark chocolate product as sprinkles; choose it only if that shape suits your get-together.

Which Fairtrade chocolate flakes can I compare?

PLUS lists dark and milk chocolate flakes with Fairtrade in the product name, both in 300 g packs. Check the packaging and availability from your chosen shop before buying; Albert Heijn marks its 300 g Fairtrade Original dark chocolate flakes as discontinued.

Is a product page enough if a guest has an allergy?

No, read the allergen information on the packaging of the product you’re actually serving. The Netherlands Food and Consumer Product Safety Authority highlights the need for allergens to be listed on labels; Fairtrade Original specifically states that its dark chocolate sprinkles may contain milk.

Does Rainforest Alliance certification on flakes also mean they’re Fairtrade?

No, the Rainforest Alliance label shown by ALDI for Kiekeboe chocolate flakes doesn’t confirm Fairtrade status. If Fairtrade is a requirement for you, check for a Fairtrade label on the specific product.