Brunch shoppers who look for Fairtrade
You want to serve chocolate flakes and are looking for a Fairtrade claim that applies to the pack you choose, not just the brand or shop category.
Who is this choice for?
Brunch hosts who want flakes
You’re looking for flakes that stand out on rolls or a brunch platter, and want to decide in advance whether finer chocolate sprinkles would also work.
Shoppers checking labels for guests
You’re buying for someone with a food allergy and want to check the current ingredients, allergens and any warnings before serving the product.
What should you look for when choosing?
If flakes are essential to the presentation, don’t treat chocolate sprinkles as the same product. If a finer type of topping would suit your Easter brunch, assess it separately for its Fairtrade claim and label.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Fairtrade claim | Look for the FAIRTRADE Mark or a specific Fairtrade claim on the pack itself or the current product page. If the certification mark has an arrow, read the explanation on the packaging too. | I only want to serve flakes whose Fairtrade claim I can check on the product itself. For around 42% of consumers, checking the claim on the specific product comes first. |
| Flakes or chocolate sprinkles | Check the product name and category: chocolate flakes and chocolate sprinkles have different shapes. | For Easter brunch, I want visible flakes on rolls; fine chocolate sprinkles don’t create the same look. Around 33% of consumers place the type of flakes they want above all else. |
| Allergens | Check the current label for ingredients, allergens and any ‘may contain’ warnings. | If I’m buying for a guest with a food allergy, I want to check the label before serving anything. Checking for allergens is the top priority for around 25% of consumers. |
Common mistakes
-
Assuming a brand or shop category means a product is certified
A shop stocking Fairtrade products doesn’t confirm that your pack of chocolate flakes carries a Fairtrade claim.
Check the mark or specific claim on the pack you’ve chosen or its current product page before describing the flakes as Fairtrade.
-
Buying chocolate sprinkles when you want flakes
Jumbo describes Fairtrade Original Chocoladehagelslag Puur 380 g as chocolate sprinkles. This finer type of topping won’t give you the look of flakes if that’s important for your brunch presentation.
Decide in advance whether chocolate sprinkles will work for your brunch. If not, keep looking for flakes with a Fairtrade claim that applies to the specific product.
-
Relying on out-of-date product information
Albert Heijn marks the page for Fairtrade Original Chocolade vlokken puur 300 g as ‘no longer available’. If you’re buying for guests with a food allergy, you’ll also need to check the information for the product you actually buy.
Check the current packaging, including the ingredients and allergen information, before serving the product.
Brands and retailers to explore
Fairtrade Original
Worth considering if you’re open to chocolate sprinkles as well as chocolate flakes.
- Jumbo provides ingredients and allergen information for Fairtrade Original Chocoladehagelslag Puur 380 g.
- This product is chocolate sprinkles, not chocolate flakes. Check the Fairtrade claim on the product itself.
Albert Heijn
The product page can help you identify a flakes variant that was previously sold, but it doesn’t mean it’s currently available to buy.
- Albert Heijn lists, among other details, a cocoa content of 33% for Fairtrade Original Chocolade vlokken puur 300 g.
- Albert Heijn marks this product as ‘no longer available’.
Jumbo
A retailer where you can explore flakes as a product category alongside a chocolate sprinkles alternative.
- Jumbo lists both chocolate flakes and Fairtrade Original Chocoladehagelslag Puur.
- Don’t assume a specific pack of flakes is Fairtrade just because another product positioned as Fairtrade is available.
De Ruijter
Worth exploring if you want to compare different flakes for your Easter brunch.
- Jumbo’s flakes selection includes De Ruijter Feestvlokken, Royaal chocoladevlokken, witte vlokken and pure/melkvlokken.
- Check the packaging or product page for a Fairtrade claim for each variant you’re considering.
Related products at Joybuy
Related products will be available soon.
Frequently asked questions
How can I check whether chocolate flakes are Fairtrade?
Look for the FAIRTRADE Mark or a specific Fairtrade claim on the product itself, either on the packaging or the current product page. Fairtrade International says that an arrow alongside the certification mark points to further information on the back of the packaging. Read that explanation too.
Are the cocoa beans in a Fairtrade product always kept separate?
No, not always. Fairtrade International allows ‘mass balance’ for cocoa: Fairtrade and non-Fairtrade cocoa can be mixed during processing, while the Fairtrade volumes are tracked. If the sourcing method matters to you, read the explanation on the packaging when the certification mark has an arrow.
Can I use Fairtrade chocolate sprinkles instead of flakes?
Yes, if a finer type of topping would also suit your Easter brunch. The Fairtrade Original Chocoladehagelslag Puur 380 g described by Jumbo is chocolate sprinkles, so don’t buy it expecting chunky chocolate flakes.
Where can I check allergen information when buying for guests?
Read the label on the current packaging before serving the product. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked foods must appear on the label. Jumbo also lists the warning ‘May contain: Milk’ for Fairtrade Original Chocoladehagelslag Puur.