For a Mother’s Day breakfast, choose chocolate flakes whose packaging or product page for the exact variety mentions Fairtrade or Fairtrade Cocoa. PLUS states this for both its 300 g dark and milk chocolate flakes; the dark variety is labelled vegan, while the milk variety contains milk and lactose. Let the recipient’s preference and the current ingredients and allergen information guide your choice between the two.
Looking for chocolate flakes for Mother’s Day with a recognisable Fairtrade cocoa claim, rather than just a general sustainability message. Milieu Centraal points out that a Fairtrade logo on a white background may apply to just one certified ingredient.
Wants dark chocolate flakes and checks whether the chosen variety is labelled vegan. PLUS uses this label for its dark Fairtrade chocolate flakes; the packaging should remain your point of reference when buying.
Prefers milk chocolate flakes, while the person preparing breakfast wants to check the ingredients and allergens before serving. PLUS lists milk and lactose for its milk variety.
First check that the Fairtrade statement applies to the exact variety of flakes. Then choose between dark and milk based on taste and ingredients, and check whether the pack you want is available when you do your shopping.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Fairtrade cocoa claim | Look for Fairtrade or Fairtrade Cocoa on the exact pack. If there is a Fairtrade logo on a white background, check which ingredient is certified; according to Milieu Centraal, the certification does not automatically apply to the whole product. | I want to know whether the flakes for the Mother’s Day breakfast genuinely carry a Fairtrade cocoa claim, rather than relying on the look of the packaging. For around 46% of consumers, this verifiable claim comes first. |
| Taste and ingredients | Compare dark and milk varieties and read the ingredients and allergen information for the one you choose. PLUS labels its dark variety vegan and lists milk and lactose for its milk variety. | If I’m making breakfast for someone who avoids milk, the flakes need to be suitable; their preference for dark or milk chocolate matters too. For around 27% of consumers, taste and suitability are the deciding factors. |
| Availability and pack size | Check the availability and pack size of the exact variety at your chosen shop. The PLUS varieties mentioned come in 300 g packs. | For a planned Mother’s Day breakfast, I want to be able to buy my chosen flakes in time and know how much is in the pack. Availability and pack size are the main concern for around 27% of consumers. |
A general sustainability message doesn’t tell you whether the cocoa in your chosen flakes is Fairtrade-certified. Milieu Centraal also notes that a Fairtrade logo on a white background may apply only to a certified ingredient.
Check the Fairtrade statement on the pack for the exact variety, along with the explanation of the logo.
It’s not just a matter of taste: PLUS lists milk and lactose as allergens in its milk chocolate flakes. Its dark variety is labelled vegan.
If necessary, ask about the recipient’s dietary preferences and read the ingredients and allergen information on the pack before serving.
Albert Heijn lists Fairtrade Original Dark Chocolate Flakes, 300 g, as discontinued. An old product page is therefore no basis for planning what to buy for a Mother’s Day breakfast.
Check shortly before you shop whether the exact variety is available at your chosen retailer.
If your preferred variety is unavailable, finding a suitable alternative could take extra time.
PLUS states that its 300 g packs of dark and milk chocolate flakes contain Fairtrade Cocoa.
Fairtrade Original describes a 380 g dark Fairtrade chocolate sprinkle product. This is a different type of bread topping from chocolate flakes.
No, not always. According to Milieu Centraal, a Fairtrade logo on a white background may indicate that one ingredient is certified, rather than the whole product. Check the packaging to see exactly what the statement applies to.
PLUS labels its dark Fairtrade chocolate flakes vegan. When buying, check the label and ingredients on the exact pack; don’t assume that other flakes have the same qualities just because they’re described as ‘dark’.
No: PLUS lists milk and lactose as allergens in its Fairtrade milk chocolate flakes. Always read the label on the exact pack before serving, especially if the recipient needs to avoid an ingredient.
Follow the storage advice on the packaging. PLUS recommends storing its milk chocolate flakes in a cool, dry, dark place; Voedingscentrum also recommends a cool, dark and dry place for products kept in a cupboard.
