Who is this choice relevant to?

Coffee drinkers who look for Fairtrade

You want to serve chocolate flakes with coffee and check that the Fairtrade claim applies to those exact flakes, not just to another product from the same shop.

Fans of a pronounced cocoa flavour

You’re leaning towards dark chocolate flakes to go with your coffee. Compare the options according to your taste, and only consider the cocoa content if it’s stated for the exact product.

Older people and relatives checking labels

You’re choosing flakes for someone who needs to pay particular attention to ingredients, allergens, nutritional information or serving size. In that case, the current packaging matters more than a general brand description.

What should you look for when choosing?

Start by checking the Fairtrade claim for the specific chocolate flakes. Then choose between dark and milk chocolate; nutritional information and allergens may narrow down your options further.

What to consider What to check when buying Who it matters to
Fairtrade claim Check that the claim applies to these chocolate flakes and what the logo refers to. I want to serve flakes with my coffee whose Fairtrade claim clearly applies to the product I’ve chosen. For an estimated 42% of consumers, being able to verify Fairtrade status comes first.
Dark or milk chocolate Compare the flavour options and, if stated, the cocoa content of the exact product. With my coffee, I prefer either a pronounced dark chocolate flavour or a milder milk chocolate taste. For an estimated 25% of consumers, flavour is the deciding factor.
Nutritional information and allergens Read the ingredients, allergen information and nutritional values. Compare the figures per 100 g and the amount you use per serving. If I’m buying for someone with an allergy or specific dietary advice, I want to know what’s in the flakes and how much is used. For an estimated 33% of consumers, checking the label is the main concern.

Common mistakes

  • Mistaking another certification for Fairtrade

    ALDI lists Rainforest Alliance certification for Kiekeboe chocolate flakes. This doesn’t confirm that these flakes also carry a Fairtrade claim.

    Check the packaging or product page for the exact option before choosing it as Fairtrade chocolate flakes.

  • Mistaking an old product listing for current availability

    Albert Heijn’s product page marks Fairtrade Original dark chocolate flakes as discontinued. So finding a product page doesn’t necessarily mean you can buy the product there.

    Before buying, check that the option you want is actually available to order or in store.

  • Assuming Fairtrade means suitable for a particular diet

    A Fairtrade claim doesn’t tell you whether the ingredients, allergens or nutritional values meet someone’s personal dietary needs.

    Read the current packaging for the option you’ve chosen, including any allergen warnings.

Brands to consider

PLUS

PLUS lists both dark and milk chocolate flakes with a Fairtrade claim, each in a 300 g pack.

  • Two flavour options let you choose between dark and milk chocolate within this product range.
  • Check the current packaging for the ingredients and whether the option you want is available.

Fairtrade Original

Albert Heijn has a product page for Fairtrade Original dark chocolate flakes, but marks this option as discontinued.

  • The product page describes the origin of the cocoa used in this specific option.
  • Don’t take this listing as confirmation that the flakes are available at Albert Heijn.

Jumbo

Jumbo lists both a Fairtrade category and a separate range of chocolate flakes.

  • These separate product categories are a useful starting point for finding options to compare.
  • Being part of a shop’s range doesn’t confirm the Fairtrade status of a specific pack of flakes.

ALDI / Kiekeboe

ALDI lists 300 g packs of Kiekeboe chocolate flakes in milk and dark varieties, with a Rainforest Alliance claim.

  • Milk and dark are listed as separate flavour options.
  • The Rainforest Alliance claim mentioned doesn’t confirm that these flakes are Fairtrade.

Lidl

Lidl lists milk and dark chocolate flakes, and also describes its Way To Go range as Fairtrade-certified.

  • The product listings show which flavour options you can compare.
  • You shouldn’t assume that the Fairtrade claim for Way To Go applies to the chocolate flakes unless this is stated for the product.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does a Fairtrade logo mean the whole product is certified?

Not always. Milieu Centraal explains that a Fairtrade logo on a white background may apply only to a certified ingredient. Read the information on the packaging to see what the claim refers to for these flakes.

Are Fairtrade dark chocolate flakes always nutritionally better than milk chocolate flakes?

No. Neither the flavour type nor the Fairtrade claim tells you anything about the nutritional value. Compare the ingredients and nutritional information on the current packaging for the options you’re considering, using the same quantity for each.

What should I check if someone has a food allergy?

Read the allergen information on the current packaging for the exact option. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly listed on the labels of prepacked foods. Also check for any product warnings.

What should I look for when buying flakes to go with an older person’s coffee?

As well as choosing the preferred flavour, consider the serving size and nutritional information for the flakes. If you’re taking specific dietary advice or an allergy into account, also check the ingredients and allergens on the packaging.