What should you look for when choosing?
For moving day, the main choice is between a ready-to-eat chocolate egg cake with a verifiable product claim and plain egg cakes with chocolate chosen separately.
Ready-made chocolate egg cakes
A good choice if: you want to take them with you or share them straight away, and the packaging of the product you choose confirms the Fairtrade status of the cocoa.
Trade-off: Jumbo sells chocolate egg cakes, but a mention of chocolate in the product name doesn’t confirm Fairtrade status.
Egg cakes with a separate Fairtrade chocolate bar
A good choice if: you want to check the Fairtrade label on the chocolate itself and have time to eat the products separately or combine them yourself.
Trade-off: you’ll need to buy and check two packs; this isn’t a ready-made chocolate egg cake.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade status of the chocolate |
Look for a Fairtrade mark or an explicit Fairtrade cocoa statement on the packaging you choose. If there’s a logo for an ingredient, check which ingredient it applies to. |
I want to be able to see that the cocoa in my chocolate is covered by the Fairtrade claim shown. This is the top priority for around 40% of consumers. |
| Ready to eat on moving day |
Check that the product is a ready-made chocolate egg cake, how many are in the pack and whether it also carries the Fairtrade statement you’re looking for. |
If I want to share something while moving, I’d rather have a snack that needs no preparation. Convenience is the first consideration for around 30% of consumers. |
| Stocking up and combining products |
Compare the contents of egg cake packs on a like-for-like basis, and choose the chocolate separately if you want to combine the products. |
For my first few days in my room, I want supplies I can also use separately. Around 20% of consumers prioritise this flexibility. |
| Ingredients and shelf life |
Read the latest ingredients and allergen information for both products, as well as the best-before date and storage instructions. |
When I stock up on snacks in advance and need to watch the ingredients, I want to check both packs before eating them. This is the top purchasing priority for around 10% of consumers. |
Individual chocolate bars at Joybuy
These chocolate bars suit the option of buying plain egg cakes separately and choosing your own chocolate. They aren’t egg cakes; check the latest packaging of the bar you choose for a Fairtrade statement.
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Tony's Chocolonely milk chocolate with pecan and caramel, 180 g
A separate chocolate bar to enjoy with egg cakes bought separately; the bar itself isn’t an egg cake.
Check the Fairtrade statement and the latest ingredients and allergen information on the bar’s packaging, and read the egg cake label too.
View at Joybuy
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Tony's Chocolonely Dark 70%, 180 g
A separate dark chocolate bar for anyone who wants to buy egg cakes separately and choose their own chocolate.
This isn’t a chocolate egg cake. Check the Fairtrade cocoa statement and the latest ingredients and allergen information on both products.
View at Joybuy
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Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g
A separate bar for anyone who wants to take or eat chocolate separately from their egg cakes.
Buy egg cakes separately if you want to have both. Check the latest packaging for the Fairtrade statements, ingredients and allergens that apply to the products you choose.
View at Joybuy
Frequently asked questions
Is a chocolate egg cake automatically made with Fairtrade cocoa?
No. Check the mark or Fairtrade cocoa statement on the packaging of that specific chocolate egg cake. According to the Milieu Centraal label guide, a Fairtrade logo on a white background may apply to one certified ingredient, not the whole product.
Can I pair plain egg cakes with Fairtrade chocolate?
Yes, if you want to choose the chocolate separately and don’t mind the extra preparation. They remain two separate products: check the Fairtrade statement on the chocolate and read the labels on both packs.
What should I check for allergens in egg cakes and chocolate?
Before eating, read the latest allergen information on both packs. Eggs are relevant for egg cakes; also check each product for statements about milk, nuts and gluten, among other things, and any warnings about cross-contamination.
How much should I buy for moving day?
Check how many egg cakes are in each pack and decide whether you want to share them straight away or keep them in stock. If you pair egg cakes with separate chocolate, remember you’ll have two individual packs and need to check the shelf life of both products.
Is the online ingredients information enough to rely on?
Check the packaging of the product you actually buy too. Albert Heijn notes that online product information about ingredients, nutritional values and allergens can change.