Who is this choice relevant to?

Party host with a clear Fairtrade requirement

You want to be able to check the Fairtrade label on the chocolate itself. With plain egg cakes and a separately labelled bar, you can assess both products individually. A supermarket’s general commitment to sourcing cocoa doesn’t mean the same thing for a specific egg cake.

Host with little time to prepare

You want to be able to put out or hand out chocolate egg cakes straight away. Choose this option only if the current product is available and its packaging carries the Fairtrade label you’re looking for on the chocolate.

Party planner who checks for allergens

You want to read the ingredients and allergen warnings for both the egg cakes and the chocolate before handing them out. Keep the packaging with the treats so the information is available to your guests.

What should you look for when choosing?

Plain egg cakes with separate chocolate

Suitable if: you want to check the Fairtrade label on the chocolate bar you choose.

Consider: you’ll be buying two products and will need to assemble the treats yourself or serve the chocolate separately.

Ready-made chocolate egg cake

Suitable only if: the current packaging states that the chocolate or cocoa used is Fairtrade.

Consider: you can hand them out straight away, but the UTZ label on the chocolate egg cakes on the Jumbo product pages we consulted doesn’t confirm Fairtrade status.

What to consider What to check when buying Who it matters to
Fairtrade label Check the label on the exact chocolate product and read any explanation of mass balance. I want to be able to identify which chocolate meets my Fairtrade requirement, even if I buy the egg cakes separately. For around 40% of consumers, a product-specific label matters most.
Easy to hand out Check the number of pieces and whether a ready-made option is currently available and carries the label you’re looking for. If I have little time to prepare, I want to be able to hand out a treat straight away. Around 30% of consumers say convenience is the deciding factor when choosing an option.
Allergens Read the ingredients list and warnings about possible allergens for each product. If guests need to avoid allergens, I want to be able to show them the information on both packages. For around 20% of consumers, this check comes first.
Right quantity Match the number of egg cakes and the amount of chocolate to the number of guests. I want to have enough to go round without too much left over. For around 10% of consumers, getting the right quantity is their main concern when shopping.

Common mistakes

  • Assuming a general cocoa commitment means an egg cake is Fairtrade

    Albert Heijn and ALDI mention more than one certification route in their wider cocoa-sourcing commitments. This doesn’t confirm that the chocolate in a specific egg cake is Fairtrade.

    Check the label on the exact product you want to buy. If it doesn’t have one, you can pair plain egg cakes with separately labelled Fairtrade chocolate.

  • Using an old chocolate egg cake product page to plan your shopping

    On the product pages for its Eierkoeken met Chocolade and 4 Choco Eierkoeken, Jumbo states that these products are no longer available.

    Check what’s currently available before planning your treats, and consider plain egg cakes with a separate chocolate bar as an alternative.

  • Checking allergens only on the front of the packaging

    Ingredients and warnings may differ between egg cakes and separate chocolate. The Netherlands Food and Consumer Product Safety Authority says that allergens must be clearly listed on the labels of prepacked foods.

    Read the current information on both packages and keep them available during the party.

Brands to consider

Albert Heijn

Pairing AH Eierkoeken with a separate AH Biologisch Reep extra puur lets you choose the chocolate separately.

  • Albert Heijn states that this chocolate bar is Fairtrade and uses mass balance.
  • The label on the bar doesn’t make the separate egg cake a Fairtrade chocolate egg cake.

Jumbo

Jumbo provides product information for both chocolate egg cakes and Fairtrade Original Cacao Poeder.

  • For the cocoa powder, Jumbo states that it sources Fairtrade cocoa using the mass balance principle.
  • The label on its chocolate egg cakes refers to UTZ cocoa, not Fairtrade; the relevant product pages say they’re no longer available.

Lidl

Way To Go chocolate bars can be served as a separate chocolate component alongside egg cakes.

  • Lidl describes its Way To Go products as fully Fairtrade-certified.
  • This doesn’t confirm the Fairtrade status of egg cakes; check the exact chocolate product when you buy it.

ALDI

ALDI lists a separate 70% cocoa dark chocolate bar and Heerlijck Banket Scharreleierkoeken in packs of 12.

  • The chocolate bar’s product page displays a Fairtrade mark.
  • The information about the bar doesn’t confirm that the separate egg cakes contain Fairtrade chocolate.

Verkade

A Verkade chocolate bar is one option for serving as a separate chocolate component alongside egg cakes.

  • Verkade says that all the cocoa in its chocolate bars and chocolate letters is Fairtrade; its Extra Puur bar states that it contains Fairtrade cocoa and at least 71% cocoa.
  • This information is about chocolate products, not a Verkade egg cake.

Chocolate and cocoa from Joybuy

These products are separate chocolate or cocoa options for anyone buying egg cakes separately. You can serve a chocolate bar on its own, while cocoa powder is suited to a treat you make yourself. Check the packaging of the product you choose for the Fairtrade label.

Tony's Chocolonely milk chocolate with pecan and caramel, 180 g

Tony's Chocolonely milk chocolate with pecan and caramel – 180 g

For anyone who wants to serve egg cakes and a chocolate bar separately, and check the Fairtrade label on the chosen bar.

Milk chocolate with pecan and caramel; 180 g. Buy the egg cakes separately and check the Fairtrade label and allergen information on the packaging of this product.

View at Joybuy
Fairtrade cocoa powder, 125 g

Fairtrade cocoa powder – 125 g

For anyone who wants to make something with cocoa to serve alongside egg cakes, rather than serving a chocolate bar as it is.

Cocoa powder, 125 g; not a ready-made chocolate egg cake. Buy the egg cakes separately and check the Fairtrade label on the packaging of this cocoa powder.

View at Joybuy

Frequently asked questions

Are egg cakes automatically Fairtrade if a supermarket sources certified cocoa?

No. A general cocoa-sourcing policy doesn’t confirm the Fairtrade status of the chocolate in a specific egg cake. Albert Heijn says its own-brand cocoa is Fairtrade or Rainforest Alliance certified; ALDI also mentions the EU organic logo. Check the label on the exact egg cake or on the separate chocolate you’re serving with it.

What does mass balance mean for Fairtrade chocolate or cocoa?

With mass balance, certified and non-certified ingredients can be mixed during production, while the quantity of Fairtrade ingredients bought corresponds to the volume of Fairtrade products sold. Albert Heijn and Jumbo explain this in connection with AH Biologisch Reep extra puur and Fairtrade Original Cacao Poeder respectively. The label doesn’t automatically apply to other products from the same brand.

Which allergens should I check in chocolate egg cakes?

Check the ingredients and allergen warnings on the current packaging of both the egg cakes and the chocolate. Depending on the product, allergens such as egg, milk, soya, wheat and nuts may be relevant. Keep both packages if you’re handing out the treats to guests.

Can I serve separate Fairtrade chocolate with plain egg cakes?

Yes, it’s a practical choice if you want to check the chocolate’s Fairtrade status separately. Choose a bar with a label for the exact product, and read the current allergen information for both the chocolate and the egg cakes.