Who is this choice relevant to?

If Fairtrade cocoa is a must

You want to be able to check the claim on the chocolate in your late-night snack. If you’re happy to buy two separate products, one option is a plain egg cake with a chocolate bar labelled separately. Verkade says that the cocoa in its chocolate bars and letters is Fairtrade; this claim does not apply to egg cakes.

If you mainly want a plain egg cake

You don’t need chocolate and want to check the ingredients, allergens and serving information before buying. Check these details on the packaging of the variant you choose.

If you’re looking for a chocolate egg cake

You want chocolate on or in your egg cake. Check which cocoa certification appears on the specific product and whether the listing is still current: Jumbo lists UTZ Certified Cocoa for two former chocolate variants.

What should you look for when choosing?

Egg cake with a separate Fairtrade chocolate bar

When: you want to check the Fairtrade claim on the chocolate and don’t mind buying two separate products.

Trade-off: this isn’t a ready-made chocolate egg cake; check both packages separately.

Plain egg cake

When: you don’t need chocolate with your late-night snack.

Trade-off: this option doesn’t meet a preference for Fairtrade chocolate.

Chocolate egg cake

When: chocolate on or in the egg cake matters more to you than a Fairtrade claim, provided you can find a current variant.

Trade-off: Jumbo’s former variants list UTZ Certified Cocoa and are no longer part of its online range.

What to consider What to check before buying Who is this most relevant to?
Fairtrade status of the cocoa Look for the claim on the current packaging of the chocolate product; don’t treat UTZ or general cocoa policies as a Fairtrade claim for that egg cake. I only want to choose chocolate with a Fairtrade claim I can see on the product. For around 50% of these consumers, this check matters most.
Ingredients and allergens Read the ingredients list and allergen information on each package, even if you’re pairing an egg cake with chocolate. If I need to take ingredients or allergens into account, I want to know what’s in both products before eating them. This information is the top priority for around 33% of these consumers.
Availability and serving size Check whether the variant you’ve chosen is available to order, and compare the nutrition information per serving with that per 100 g. For my late-night snack, I want to be able to buy a product in a quantity that suits my plans. This is the main consideration for around 17% of these consumers.

Common mistakes

  • Assuming different cocoa certifications mean Fairtrade

    Jumbo lists UTZ Certified Cocoa for its former chocolate egg cakes. Lidl mentions several possible certifications for its own-brand cocoa, while Verkade limits its Fairtrade claim to chocolate bars and letters. None of these claims confirms that a particular egg cake contains Fairtrade cocoa.

    If Fairtrade is a must, check the claim on the current packaging of the product you want to buy.

  • Treating an old product page as a current buying option

    Jumbo’s pages for two chocolate egg cakes say that these products are no longer part of its online range.

    Check the current range before choosing a variant; an older ingredients or certification claim doesn’t confirm that the product is currently available.

  • Assuming an egg cake is allergen-free

    Jumbo lists egg, gluten, milk, soya and wheat among the allergens in its plain egg cakes. Ingredients and allergen warnings may differ for a chocolate variant.

    Read the allergen information on every new package. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly stated on the label.

  • Comparing nutrition information per 100 g only

    Information per 100 g doesn’t automatically reflect how much you’ll eat as a late-night snack. Jumbo also provides nutrition information per serving for its plain egg cakes.

    Check both the information per 100 g and per serving, and consider how much of the pack you plan to eat.

Brands to consider

Jumbo

Relevant for plain egg cakes and for distinguishing between former chocolate variants and current product information.

  • Jumbo’s product information for Eierkoeken includes ingredients, allergens, nutrition values and four servings.
  • Two chocolate egg cake pages list UTZ Certified Cocoa and say that the products are no longer part of the online range. This doesn’t confirm the availability of a Fairtrade variant.

Verkade

A possible chocolate option to pair with a separately purchased egg cake.

  • Verkade says that all the cocoa in its chocolate bars and letters is Fairtrade.
  • This claim doesn’t apply to egg cakes. Check the packaging of the bar you choose.

Bolletje

Bolletje Brosse Eierkoek is an egg cake option if you don’t need chocolate on your cake.

  • Bolletje describes this variant as made with free-range eggs and provides allergen information.
  • This variant doesn’t include a Fairtrade chocolate option. Check the current packaging for ingredients and possible traces.

Albert Heijn

The AH Eierkoeken page can help you compare plain egg cakes.

  • Albert Heijn recommends checking the packaging, as ingredient, nutrition and allergy information can change.
  • A broader approach to cocoa doesn’t confirm Fairtrade status for AH Eierkoeken.

Lidl

Lidl’s cocoa policy is relevant if you’re also considering other chocolate snacks.

  • Lidl says cocoa in its own-brand products is certified by Fairtrade, Rainforest Alliance or as organic.
  • This policy doesn’t mean that every individual egg cake contains Fairtrade cocoa; check the product packaging.

Chocolate to pair with an egg cake

This chocolate bar suits the option of pairing a plain egg cake with a separate chocolate product. The bar isn’t an egg cake, so you’ll need to buy an egg cake as well.

Tony's Chocolonely milk chocolate bar with pecan and caramel, 180 g

Tony's Chocolonely milk chocolate with pecan and caramel, 180 g

For anyone who wants to enjoy a separate chocolate bar with an egg cake. The product description mentions Fairtrade; check this claim and the allergen information on the current packaging. The bar doesn’t include an egg cake.

View at Joybuy

Frequently asked questions

Does a supermarket’s cocoa policy prove that an egg cake is Fairtrade?

No. To make that choice, you need to see a Fairtrade claim for the specific egg cake. Lidl, for example, mentions Fairtrade, Rainforest Alliance or organic certification for its own-brand cocoa; this doesn’t confirm which certification applies to an individual product.

Which allergens should you check in egg cakes?

Read the allergen information on the current packaging. The Jumbo variants described here list egg, gluten or wheat, milk and soya, among other allergens. Ingredients and possible trace warnings may differ between plain and chocolate variants.

How should you store egg cakes after buying them?

Follow the storage instructions on the packaging you choose. Jumbo says to store its plain egg cakes in a cool, dry place away from light; check the instructions again if you buy a different variant.

Why compare the product page with the packaging?

Ingredients, nutrition values and allergen information can change. That’s why Albert Heijn recommends checking the packaging for AH Eierkoeken; it’s also important if you’ve looked at an older online listing.