What should you look for when choosing?
First, check whether your recipe calls for a chocolate bar or cocoa powder. Then choose the flavour you want and check the Fairtrade claim and allergen information on the specific product.
| What to consider |
What to look for |
Who it matters to |
| Fairtrade claim |
Check the certification mark and read whether the claim applies to the cocoa, another ingredient or the product as a whole. If the label mentions mass balance, read the accompanying explanation too. |
I want to understand exactly what the claim on my chosen chocolate means. This is the most important check for around 33% of consumers. |
| Flavour and use |
Choose between cocoa powder and a chocolate bar based on your recipe. For bars, compare the type of chocolate, ingredients and intended use. |
If I’m using chocolate as a finishing touch, I want the flavour and form to suit my cake or taaitaai; around 27% of consumers put this first. |
| Allergens |
Read the ingredients list for the exact variant and check the current label for any warnings about possible cross-contamination. |
If someone eating with me needs to avoid an allergen, I want to be able to check the label before using the product. This is the main concern for around 20% of consumers. |
| Shop and packaging |
Check the specific product rather than relying on a claim about the shop or its own-label range. If you’re decorating, consider the product’s shape and pack size too. |
I want to find a pack that suits what I’m baking, without assuming it is certified because of the shop’s name; this takes priority for around 20% of consumers. |
Brands and shops to explore
A shop’s name can help you search, but it’s the Fairtrade claim on the specific chocolate product that tells you what you can check.
PLUS
PLUS says the cocoa in its own-label products has been Fairtrade-certified since 2020.
- PLUS labels specific chocolate products, including an 85% dark chocolate bar, as Fairtrade Cocoa.
- The own-label policy does not automatically apply to branded products or taaitaai that contains no cocoa. Check the packaging of the product you choose.
Albert Heijn
An AH Biologisch dark chocolate and hazelnut bar provides product-specific information about Fairtrade ingredients and mass balance.
- The product information explains how Fairtrade quantities are accounted for under mass balance.
- This information applies to this bar, not to all Albert Heijn chocolate or taaitaai.
Jumbo
Jumbo publishes a taaitaai recipe; Fairtrade Nederland also gives chocolate as an example of a product in the Jumbo Biologisch range.
- You can treat the recipe and any chocolate you choose as two separate decisions.
- The recipe does not contain chocolate. Check the certification mark and ingredients on the specific chocolate product.
Lidl
Lidl uses Fairglobe as the brand name for products bearing a Fairtrade certification mark.
- According to Milieu Centraal, the relevant certification mark is Fairtrade, not the name Fairglobe.
- So check the certification mark on the specific product you want to use.
ALDI
Fairtrade Nederland lists chocolate bars in its information about Fairtrade products at ALDI.
- This information can help you decide which product category to look in.
- A mention of a product range does not confirm the attributes of an individual bar; check the current packaging for those details.
Chocolate and cocoa for your baking plans
Here you’ll find cocoa powder and chocolate bars to consider as separate ingredients for a suitable recipe or as finishing touches. Check the Fairtrade claim on each product’s packaging; a chocolate bar and cocoa powder are not interchangeable without adapting your recipe.
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Fairtrade cocoa powder, 125 g
An option for recipes that call for cocoa powder, rather than chocolate figures or a chocolate bar for decoration. Check the Fairtrade claim on the current packaging.
View at Joybuy
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Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g
A milk chocolate bar to consider as a separate addition or finishing touch if you want to use caramel and sea salt. Before using it in your recipe, check the ingredients, allergens, Fairtrade claim and suitability for your intended use on the packaging.
View at Joybuy
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Tony's Chocolonely Dark, 180 g
A dark chocolate bar to consider if you want to add chocolate to a recipe or use it as decoration. Check the cocoa percentage on the current packaging before basing your flavour choice on it, and read the Fairtrade claim and allergen information too.
View at Joybuy
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Tony's Chocolonely milk chocolate with pecan and caramel, 180 g
A milk chocolate bar with pecan and caramel for anyone who wants to use those flavours in a finishing touch. Check the ingredients and allergens carefully, and read the packaging to see whether the bar suits your intended use and the Fairtrade claim you’re looking for.
View at Joybuy
Frequently asked questions
Is Fairtrade chocolate normally used in taaitaai?
No, chocolate is not an ingredient in the taaitaai recipes from Albert Heijn Allerhande and Jumbo. If you want to use chocolate, choose it separately as an addition or decoration and check the claim on that product.
What does Fairtrade Cocoa mean on a chocolate bar?
The claim draws attention to the cocoa; it does not automatically mean that every ingredient is Fairtrade-certified. Milieu Centraal points out that a Fairtrade logo on a white background may apply to a certified ingredient. Read the additional information on the packaging of the bar you choose.
Is Fairtrade cocoa always kept physically separate from other cocoa?
No. According to Fairtrade International, mass balance can be used for cocoa. This means quantities may be mixed during processing, while Fairtrade sales volumes are tracked and checked along the supply chain. Read the traceability information if physical separation matters for your choice.
What should I check on the label if someone needs to avoid an allergen?
Check the ingredients list for the exact chocolate variant and any warnings about possible cross-contamination. The Netherlands Food and Consumer Product Safety Authority says that allergens in pre-packed foods must be clearly listed in the ingredients list; check the other ingredients in the recipe too.
How should I store chocolate before decorating with it?
Follow the storage instructions on the packaging of the chocolate you choose. PLUS recommends storing the chocolate bars covered in its guidance in a cool, dry, dark place; check the label again before use too.