Who is this relevant for?

Campers looking for Fairtrade chocolate

If you’re looking for spiced breakfast cake with chocolate and Fairtrade is a must, check the claim on the exact pack you plan to buy. Fairtrade International explains that mass balance can be used for cocoa: certified and non-certified cocoa may be physically mixed, while the volumes traded under Fairtrade terms are tracked and audited.

Campers who want to take individual portions

For a day trip, an individually wrapped slice can be more convenient than a pack you have to open and divide up first. Peijnenburg, for example, lists a plain 10-pack containing ten individually wrapped 28 g slices. This format says nothing about a Fairtrade claim.

Shoppers comparing nutritional values

If you’re comparing sugars or fibre, check the nutritional information for the variant you’ve chosen and the size of the slice you eat. Values for plain spiced breakfast cake don’t automatically apply to a chocolate variant or a product with no added sugar.

What should you look for when choosing?

When choosing spiced breakfast cake for camping, the chocolate claim, packaging, nutritional value or ingredients could each be the deciding factor.

What to consider What to check before buying Who it matters to
Fairtrade chocolate Look for a Fairtrade claim for the chocolate or cocoa on the current packaging or product page for the exact variant. Read any information provided about the certification. If you only want to take spiced breakfast cake with verifiably Fairtrade chocolate, you’ll want to see the claim on the product you choose. For around 36% of consumers, Fairtrade status is the top priority.
Shelf life and portions Check the best-before date and storage instructions. Choose an amount and pack that suit how you plan to eat the cake while camping. If you’re taking slices on a day trip, you won’t want to have to open the whole pack at once. Shelf life and portioning are the top priorities for around 29% of consumers.
Nutritional value Compare sugars and fibre per 100 g and per portion; also check the size of a slice of the variant you’ve chosen. If you’re comparing variants, you’ll want to know what’s in the slice you’ll actually eat. Nutritional value is the top priority for around 21% of consumers.
Ingredients and allergens Read the ingredients and allergen information for the exact variant. Ask the manufacturer about baker’s salt if you need that information to make your choice. If there’s an ingredient you need to avoid, you won’t want to rely on the product name alone. Ingredients and allergens come first for around 14% of consumers.

Common mistakes

  • Taking a supermarket policy as a product claim

    PLUS says it uses Fairtrade cocoa in its own-brand products containing cocoa. This doesn’t replace a Fairtrade claim on the variant of spiced breakfast cake you want to buy.

    Check the current packaging or product page for the exact chocolate spiced breakfast cake before choosing it for this purpose.

  • Adding an old chocolate variant to your shopping list

    Albert Heijn describes AH Bio chocolate spiced breakfast cake as containing fair trade chocolate, but the same product page says the variant has been discontinued.

    Check whether the exact product is available. Don’t assume that a similar-looking variant has the same chocolate claim.

  • Confusing convenient portions with a nutritional choice

    An individually wrapped slice is easy to take with you, but the packaging doesn’t determine how much sugar or fibre it contains. The Netherlands Nutrition Centre lists an average of 11.2 g of sugars per 30 g slice of plain spiced breakfast cake; a specific variant may differ.

    Compare the nutritional information and portion size of the product you’re buying. If you have dietary requirements, check the ingredients and allergens too.

  • Assuming baker’s salt is a standard ingredient in spiced breakfast cake

    Rules on the use of iodised baker’s salt don’t tell you whether a particular spiced breakfast cake contains it.

    Check the information for the specific product and, if necessary, ask the manufacturer.

Brands to compare

Peijnenburg

Peijnenburg makes spiced breakfast cake in several varieties, including plain, wholemeal and individually wrapped options.

  • For its plain 10-pack, the manufacturer lists ten individually wrapped 28 g slices – a handy size to take one slice at a time.
  • Information for this plain variant lists rye flour and possible traces of milk, hazelnuts, almonds and other gluten-containing cereals. Check the Fairtrade chocolate claim separately for the variant you choose.

AH Biologisch

Albert Heijn describes an AH Bio chocolate spiced breakfast cake with fair trade chocolate and seven slices in a resealable pack.

  • The product page makes a chocolate claim for this specific variant.
  • Albert Heijn marks the product as discontinued. Don’t use that page as confirmation that you can buy the variant now.

PLUS huismerk

PLUS offers own-brand spiced breakfast cake in several varieties, including plain, wholemeal and zero, and has a Fairtrade cocoa policy for own-brand products containing cocoa.

  • The cocoa policy is a reason to check the product claim on an own-brand variant containing cocoa.
  • An own-brand name or general policy doesn’t prove that the spiced breakfast cake in front of you contains Fairtrade chocolate.

Snelle Jelle

Jumbo lists Snelle Jelle in its range of spiced breakfast cake; the brand is worth considering if you want to compare a bar format with other types of packaging.

  • A bar format is another option to assess in terms of portion size and packaging.
  • Check both the product category and any Fairtrade chocolate claim for each product; the claim doesn’t follow from the brand name.

Bolletje

Jumbo lists Bolletje Sliced Spiced Breakfast Cake 500 g as sliced spiced breakfast cake.

  • The sliced format gives you a specific alternative to compare with individually wrapped cake.
  • Check the ingredients, packaging and any Fairtrade claim separately for this variant.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I check whether the chocolate in spiced breakfast cake is Fairtrade?

Look for an explicit Fairtrade claim for the chocolate or cocoa on the current packaging or product page for the exact spiced breakfast cake. Fairtrade International explains that mass balance can be used for cocoa: certified and non-certified cocoa may be physically mixed, while the volumes traded under Fairtrade terms are tracked and audited. So make sure you read any information provided about the certification too.

Is spiced breakfast cake practical to take camping?

That depends on the packaging, best-before date and how much you’ll eat during your stay. The Netherlands Nutrition Centre recommends choosing products with a longer shelf life for camping. Check the storage instructions for the spiced breakfast cake you choose too, especially for after opening.

How do I compare plain spiced breakfast cake with a no-added-sugar variety?

Compare the nutritional information for the exact products per 100 g and per portion, rather than relying on the variant name alone. The Netherlands Nutrition Centre lists an average of 11.2 g of sugars per 30 g slice of plain spiced breakfast cake, and 5.1 g of fibre per 30 g slice of spiced breakfast cake with no added sugar. These values don’t necessarily describe the products you’re comparing in the shop.

Does all spiced breakfast cake contain iodine from baker’s salt?

No, you can’t tell that from the rules on baker’s salt. The Netherlands Food and Consumer Product Safety Authority describes the use of iodised baker’s salt in bakery products, but that doesn’t establish whether a specific spiced breakfast cake contains it. Check the product information or ask the manufacturer if this matters to your choice.