What should you look for when choosing?
First, check the Fairtrade claim on the chocolate biscuit itself. Then compare the pack size and label with those of other biscuits you’re considering.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade cocoa |
Look for the claim on the specific product and check whether it applies to the cocoa, chocolate or another ingredient. |
I don’t want to rely on a general promise from the retailer when I’m shopping quickly; I want to know what the claim on this biscuit covers. For around 33% of consumers, clarity about Fairtrade cocoa comes first. |
| Availability |
Check whether your chosen variety is available in store or online, particularly if it’s a seasonal product. |
If I’m only picking up a few things, I don’t want to search for a biscuit that’s only sold temporarily. Around 27% of consumers give top priority to immediate availability. |
| Pack size and packaging |
Check the weight in grams and choose a pack that suits taking with you, sharing or keeping for later. |
For a small top-up shop, I want a pack that suits what I’ll actually use. This is the most important consideration for around 20% of consumers. |
| Allergens and nutritional information |
Read the latest allergen information and compare sugars, salt and saturates per 100 g for similar biscuits. |
I need to know what’s in the biscuit before I choose it, even if its cocoa carries a Fairtrade claim. For around 20% of consumers, this label information comes first. |
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Frequently asked questions
Does a supermarket’s general promise about cocoa mean my biscuit is Fairtrade?
No, not unless there’s a Fairtrade claim for the specific product. Lidl Netherlands and ALDI Netherlands mention several cocoa certification schemes, so check the biscuit’s current packaging or product page.
What does Fairtrade Sourced Ingredient mean on packaging?
The Fairtrade claim applies to the named ingredient, such as cocoa, and not necessarily to every ingredient in the chocolate biscuit. Check which ingredient is named and read the explanation on the packaging.
Should I check the allergens in a packaged chocolate biscuit?
Yes. Read the allergen information for the biscuit you’re buying, as ingredients vary between varieties. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the label because of the potential impact on people with allergies.
How do I compare the nutritional information for two chocolate biscuits?
For similar biscuits, compare the sugars, salt and saturates per 100 g so that different pack sizes don’t skew the comparison. The Netherlands Nutrition Centre recommends using the nutrition table on the label.
Does Fairtrade cocoa tell me anything about a biscuit’s nutritional value?
No. A Fairtrade claim for cocoa doesn’t describe the nutritional value of the whole biscuit. Check the nutritional information for that, and look at the serving size on the packaging if it matters to your choice.