Shoppers who prioritise Fairtrade cocoa
You want to be able to check on the specific pack whether the Fairtrade claim applies to the cocoa in the chocolate biscuit.
For each chocolate biscuit, check whether the packaging or product page explicitly displays the FAIRTRADE mark or mentions Fairtrade cocoa; a general sustainability claim isn’t enough. Then choose between a pack to share and individually portioned biscuits for your Orange-themed evening. If anyone has relevant allergies, always check the latest label. Albert Heijn lists Fairtrade milk chocolate for Verkade Chocorondjes, but the packaging of the specific variant you choose is still the final word.
You want to be able to check on the specific pack whether the Fairtrade claim applies to the cocoa in the chocolate biscuit.
You’re looking for something to put on the table during the Orange match or hand out individually. A sharing pack and individually portioned biscuits suit different ways of serving.
Before serving, you check the ingredients and allergens that matter to you or your guests. A Fairtrade cocoa claim doesn’t replace this check.
Decide what matters most for your Orange-themed evening: the Fairtrade claim, how you’ll share the biscuits or the ingredients listed on the label.
| What to consider | What to check before buying | Who it matters most to |
|---|---|---|
| Fairtrade cocoa | Look for the FAIRTRADE mark or an explicit Fairtrade cocoa claim on the variant you’ve chosen. Also read any wording alongside the mark. | If I’m choosing Fairtrade cocoa, I want to check that claim on my own pack of biscuits. Around 50% of consumers put this check first. |
| Sharing and handing out | Compare the net weight, the number of biscuits and whether they’re individually portioned. Albert Heijn lists Verkade Chocorondjes at 150 g; Jumbo lists Verkade Lange Nekken as 5 × 2 pieces. | I’d look for a different pack for a sharing bowl on the table than I would if I wanted to give everyone their own biscuits. For around 30% of consumers, how the biscuits are portioned is the first consideration. |
| Ingredients and allergens | Check the latest label for ingredients and allergens that matter to the people watching with you; don’t rely only on an older product page. | If someone in the group needs to avoid certain ingredients, I want to know what’s in the biscuits before serving them. For around 20% of consumers, checking the label matters most. |
Those words don’t confirm that the cocoa in a specific biscuit was sourced as Fairtrade. Lotus lists ingredients for its chocolate speculoos variant, for example, but that doesn’t establish the Fairtrade status of the cocoa.
Look for the FAIRTRADE mark or an explicit Fairtrade cocoa claim on the variant you’ve chosen.
The fact that Albert Heijn and Jumbo sell Fairtrade products doesn’t mean every chocolate biscuit in their range carries that claim.
Check the claim for each product, flavour and pack rather than relying on the shop category alone.
A Fairtrade cocoa claim says nothing about ingredients someone needs to avoid. Lotus lists wheat, milk and soya among the ingredients in its chocolate speculoos variant.
Before serving, check the allergen information on the packaging of the exact variant you bought.
Albert Heijn points out that product ingredients and allergy information can change.
Compare the online information with the latest label, especially when the Fairtrade claim or an allergen is a deciding factor.
Verkade says it uses Fairtrade-certified cocoa in the chocolate on and in its biscuits. Albert Heijn lists Fairtrade milk chocolate for Verkade Chocorondjes.
Lotus describes its chocolate speculoos variant as speculoos with 22% chocolate. It’s a different type of biscuit to compare by flavour and ingredients.
Albert Heijn provides product information for items including Verkade Chocorondjes, which are listed as containing Fairtrade milk chocolate.
Jumbo’s range includes both chocolate biscuits and Fairtrade products. It lists Verkade Lange Nekken in a pack of 5 × 2 pieces.
Look for the FAIRTRADE mark or an explicit Fairtrade cocoa claim on the packaging or product page for the variant you’ve chosen. Fairtrade International explains that an ingredient statement next to the mark may indicate that the claim applies specifically to cocoa.
Not necessarily: Fairtrade International allows mass balance for cocoa. If the cocoa’s origin and traceability matter to your choice, read the information alongside the mark on the packaging.
Yes. A Fairtrade cocoa claim doesn’t replace an allergen check. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label, so check the latest packaging of the biscuits you’re serving.
You can’t tell from the shop name or a general Fairtrade range. For each biscuit, check the specific variant and its current packaging for the mark or a Fairtrade cocoa claim.