What should you look for when buying?
First decide whether you want biscuits to serve or an Easter-shaped treat. Then check the certification and label on the product you choose.
| What to look for |
What to check when buying |
Who is this important to? |
| Verified Fairtrade status |
Look for Fairtrade information specific to the product. If the certification mark has an arrow, check the back of the pack for details of the ingredients and sourcing method. |
If I only want to buy a verified Fairtrade option, I need to find the information on the pack I choose. For around 33% of consumers, this assurance comes first. |
| Product type |
Choose between chocolate biscuits to serve with coffee or brunch, and mini eggs or other Easter chocolate. |
For my Easter table, it matters whether I want to hand out biscuits or am looking for Easter-shaped chocolate instead. For around 20% of consumers, the product type matters most. |
| Ingredients and allergens |
Read the current ingredients list, highlighted allergens and any warnings about traces. |
If guests need to avoid certain ingredients, I want to know what I’m serving before I buy anything. Around 20% of consumers prioritise checking the label. |
| Current availability |
Check whether the item is available to order and compare the product information with the packaging you buy. |
When I’m planning my Easter shopping, an item that is no longer available is not much use to me. For around 27% of consumers, current availability is their main concern. |
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Frequently asked questions
How can I identify Fairtrade chocolate biscuits?
Check the current packaging or product page for Fairtrade information relating to the specific biscuits. Fairtrade International also recommends checking the back of the pack when the certification mark has an arrow, for information about the ingredients involved and the sourcing method.
Is Fairtrade cocoa always physically traceable in a biscuit or mini egg?
No. Mass balance may be used for cocoa. Read the explanation on the packaging if you want to know which sourcing method is stated for your chosen product; Albert Heijn mentioned mass balance for the mini egg described.
Which allergens should I check for an Easter table?
Always check the current label for allergens that are relevant to your guests, including warnings about traces. The Bio+ biscuit described listed milk and wheat; the AH mini egg contained milk and soya and warned that it may contain traces of peanuts and various nuts. These details don’t automatically apply to other products.
Can I rely on product information when shopping online?
Use the online information to check ingredients and allergens before you buy, and also read the packaging you receive. According to the European Commission, mandatory food information must be available before purchase when shopping online. The packaging remains important if product information changes.
How should I store chocolate biscuits or Easter chocolate?
Follow the storage instructions on the packaging of the product you buy. For the mini egg described, Albert Heijn recommended a cool, dark and dry place, but this advice won’t necessarily apply to other chocolate products or biscuits.