The label-conscious Fairtrade shopper
You want to know whether the cocoa in this particular chocolate biscuit is covered by a Fairtrade claim. Another certification mark or a retailer’s general cocoa policy isn’t enough for you.
If Fairtrade cocoa is a deciding factor for you, choose a chocolate biscuit that makes this claim about the specific product. Verkade states that the cocoa in the chocolate on and in its biscuits is Fairtrade, but this claim says nothing about nutritional value. If you’re planning a study session, also check the portion size, sugars, saturated fat, ingredients and allergens on the current packaging.
You want to know whether the cocoa in this particular chocolate biscuit is covered by a Fairtrade claim. Another certification mark or a retailer’s general cocoa policy isn’t enough for you.
You want a biscuit for a planned study session, without snacking continuously. The Netherlands Nutrition Centre advises eating regularly and drinking enough around exam time; a biscuit isn’t a substitute for those meals.
You’re looking for a biscuit that’s easy to take with you or divide into portions. You also check that the Fairtrade claim, ingredients and allergens apply to the product you’ve chosen.
Start with the Fairtrade claim on the specific biscuit. Then compare the nutritional information and choose a pack that suits the snack occasion you have in mind.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Fairtrade cocoa | Check whether the current packaging carries a Fairtrade claim for the cocoa or chocolate in this biscuit, and exactly what the claim applies to. | I want to know whether the cocoa in my biscuit is Fairtrade; a general sustainability claim doesn’t give me that certainty. For around 42% of consumers, this product-specific check matters most. |
| Nutritional value and portion size | Compare sugars, saturated fat and fibre per 100 g, and consider how much you’ll actually have as a portion. | While studying, I don’t want to keep eating without realising or skip a regular meal. For roughly 33% of consumers, having a defined snack occasion comes first. |
| Packaging and convenience | Check whether the pack contains individual portions, and read the ingredients and allergen information for the item you’ve chosen before buying. | For a journey or a study session, I want a biscuit that’s easy to take along in portions. For around 25% of consumers, that practical convenience is the deciding factor. |
A Fairtrade claim says nothing about the amount of sugars or saturated fat. For example, Albert Heijn lists 32 g of sugars and 12 g of saturated fat per 100 g for Verkade Crunchy oat biscuits with milk chocolate.
Use the claim to guide your choice of cocoa, and also check the nutritional information per 100 g and per portion.
Lidl and ALDI describe several certification routes for cocoa. Lotus Bakeries mentions Rainforest Alliance certification for specific Lotus Biscoff chocolate bars. Neither statement confirms that an individual biscuit contains Fairtrade cocoa.
Read the exact claim on the packaging of the biscuit you want to buy.
A large pack can make it harder to keep your snack occasion within limits. The Netherlands Nutrition Centre advises eating regularly and avoiding continuous snacking around exam time.
Set aside a portion beforehand and stick to your usual meal and drink breaks.
The front doesn’t always explain what a sustainability claim applies to or which allergens the product contains. According to the Netherlands Food and Consumer Product Safety Authority, the mandatory labelling rules cover 14 allergens.
Check the current ingredients list, allergen information, nutritional details and wording of the Fairtrade claim.
A brand or retailer name alone doesn’t confirm a Fairtrade claim for a biscuit; always check the individual product.
Verkade states that the cocoa in the chocolate on and in its biscuits is Fairtrade. Albert Heijn lists this claim for products including Crunchy oat biscuits with milk chocolate and Lange Nekken milk chocolate biscuits.
Lotus Bakeries states that the cocoa in Lotus Biscoff chocolate bars is Rainforest Alliance certified.
For individual Verkade chocolate biscuits, Albert Heijn provides information about Fairtrade cocoa and product ingredients.
Jumbo stocks a range of chocolate biscuits and has a separate Fairtrade category.
Lidl says that cocoa in its own-brand products may be certified as Fairtrade, Rainforest Alliance or organic.
For cocoa in its products, ALDI lists Fairtrade, Rainforest Alliance and the EU organic logo as certification routes.
No. The Fairtrade claim relates to the cocoa, not the nutritional value or your eating habits. The Netherlands Nutrition Centre advises eating regularly and drinking enough around exam time; if you’re having a biscuit, check the nutritional information too and choose a portion mindfully.
Look for an explicit Fairtrade claim on the current packaging of the exact product, and check whether it refers to cocoa, chocolate or other ingredients. A retailer’s general cocoa policy or a different certification mark doesn’t confirm that the biscuit is Fairtrade.
It may mean that certified and non-certified ingredients are mixed during production, while the quantities purchased match the quantities required. Albert Heijn provides this explanation for one of its own chocolate bars; don’t assume the same production method applies to every chocolate biscuit.
Read the allergen information on the specific pack, as ingredients vary from product to product. The Verkade varieties mentioned contain, among other things, cereals containing gluten, milk and soya; egg and nuts are also listed as possible allergens for Lange Nekken. The Netherlands Food and Consumer Product Safety Authority states that the mandatory labelling rules cover 14 allergens.