Office buyer prioritising Fairtrade
Wants to check exactly what the Fairtrade claim applies to on a particular chocolate biscuit, rather than relying solely on a general promise from the retailer.
Choose a chocolate biscuit whose current packaging or product page clearly states which cocoa or other ingredients are covered by Fairtrade terms. A supermarket’s general cocoa policy does not confirm this for the particular pack you’ve chosen. For a shared office biscuit tin, accessible allergen information, storage instructions and nutritional information per serving are important too.
Wants to check exactly what the Fairtrade claim applies to on a particular chocolate biscuit, rather than relying solely on a general promise from the retailer.
Wants to keep allergen information available for colleagues and store biscuits according to the instructions on the packaging.
Is looking for an office treat, but also wants to check the sugars, saturated fat and serving size of the biscuit they choose.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fairtrade claim | Check the current packaging or product page to see which cocoa or other ingredients the claim applies to. | When I’m buying for the office, I want to know exactly what the Fairtrade claim on this pack refers to. This is the top priority for around 36% of consumers. |
| Allergens | Check the ingredients, allergens and any ‘may contain’ warnings on the pack you choose. Keep this information available after filling the tin. | When sharing biscuits with colleagues, I want them to be able to check the information on the original pack. This is the top priority for around 29% of consumers. |
| Sharing and storage | Check the pack size, number of servings and storage instructions, including what to do after opening. | I want to share biscuits over several coffee breaks and store them according to the instructions. This practical consideration matters most to around 21% of consumers. |
| Nutritional information | Compare the nutritional values per 100 g and per serving, paying particular attention to sugars and saturated fat. | If I’m offering a treat regularly, I want to be able to compare what’s in a serving. Around 14% of consumers prioritise this comparison. |
Albert Heijn, Lidl and ALDI refer to several certification schemes for their own-brand cocoa. Their general policies therefore don’t mean that every individual chocolate biscuit carries a Fairtrade claim.
Check the pack you’ve chosen or the current product page to see whether Fairtrade is mentioned and which ingredients the claim applies to.
Colleagues will no longer be able to check the ingredients and allergens on the original label. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen labelling on food packaging.
Keep the pack by the biscuit tin or make the full label information easy to access. Store any alternative clearly separately.
A claim about Fairtrade ingredients doesn’t tell you how much sugar or saturated fat a serving contains.
Check the nutritional information per 100 g and per serving for the product you’ve chosen if these values matter to your decision.
Jumbo states that Bio+ Fair Chocolate Biscuits are no longer part of its online range.
Check availability and the Fairtrade claim on the pack you actually choose shortly before buying.
Albert Heijn lists Fairtrade chocolate in Verkade Chocorondjes and Fairtrade-certified cocoa in the chocolate used in Verkade Lange Nekken.
According to Jumbo, the dark chocolate and cane sugar in Bio+ Fair Chocolate Biscuits are traded under Fairtrade terms.
Albert Heijn says the cocoa in its own-brand products is Rainforest Alliance- or Fairtrade-certified.
Lidl lists Fairtrade, Rainforest Alliance and organic certification as options for its own-brand cocoa.
ALDI Netherlands lists Fairtrade, Rainforest Alliance and the EU organic logo as certification options for cocoa in its products.
This chocolate biscuit could be an option for a shared office biscuit tin if the Fairtrade claim on the current packaging meets your buying criteria.
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This is a chocolate biscuit to consider for a shared biscuit tin if the Fairtrade claim on the current packaging meets your requirements.
Check which ingredients the claim applies to, and keep the ingredients, allergen and storage information available for colleagues.
No. Albert Heijn, Lidl and ALDI also list other cocoa certification schemes. Check the current packaging or product page to see whether the specific biscuit carries a Fairtrade claim and which ingredients it applies to.
Keep the information from the original pack available when you put the biscuits in the tin. Before sharing them, check the current ingredients, allergens and any ‘may contain’ warnings. Don’t rely on information for a different variety.
Follow the storage instructions on the packaging of the product you’ve chosen. For Verkade Chocorondjes, Albert Heijn says to store them in a cool, dry place and keep the pack sealed after opening. Check the instructions for any other biscuit you choose.
No. A Fairtrade claim relates to the ingredients named and the terms on which they are traded, not the amount of sugars or saturated fat. If you want to compare products, use the nutritional information per 100 g and per serving for the biscuit you’ve chosen.