The label-conscious traveller
You want to know whether the Fairtrade claim applies to the cocoa or has a broader meaning for a biscuit made with several ingredients.
Before choosing a chocolate biscuit based on its Fairtrade claim, check whether it applies to the cocoa or to more of the ingredients. For a car journey, a pack of two can be handy for occasional snacks, while a sharing pack will need to be resealed after opening. Whichever you choose, check the current label for allergen information and storage advice.
You want to know whether the Fairtrade claim applies to the cocoa or has a broader meaning for a biscuit made with several ingredients.
You want to be able to grab a couple of biscuits during the journey without opening a whole sharing pack. Albert Heijn states that Verkade Lange Nekken biscuits are packed in pairs.
Before setting off, you need to be able to check which allergens the biscuit contains and whether the pack warns of possible traces. A Fairtrade claim does not tell you this.
First, check exactly what the Fairtrade claim covers. Then compare the portion packaging, allergen information and type of biscuit you want.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| What the Fairtrade claim means | Check which ingredients the claim covers and read the explanation next to the logo on the pack. | If I choose Fairtrade products with care, I want to know whether the claim applies only to the cocoa or covers more. Around 36% of consumers would make the scope of the claim their top priority. |
| Portions for the journey | Check whether the biscuits are individually portioned and how to store the pack once opened. | For occasional stops, I want to be able to take a few biscuits with me; if I’m travelling with others, a sharing pack may be a better fit. Around 29% of consumers would put convenient portions first. |
| Allergens | Read the current ingredients list and allergen information, along with any warnings about possible traces. | If I need to avoid certain allergens, I must be able to check the pack before taking the biscuits with me. Around 21% of consumers would make this their first consideration. |
| Type of biscuit and filling | Compare the type of chocolate and any cream or caramel filling; also check the nutritional information per 100 g. | For a snack to share, I want to choose a type of biscuit that suits our preferences, as long as the claim and ingredients meet our needs. Around 14% of consumers would prioritise flavour and filling. |
In a biscuit made with several ingredients, the Fairtrade claim may apply to a specific ingredient. Fairtrade International advises checking the ingredient information when a logo includes an arrow.
If you’re looking for a claim that covers more than the cocoa, check the text next to the logo and the ingredients list.
A certification showing where ingredients come from does not tell you which allergens the biscuit contains. Albert Heijn’s product information for the Verkade biscuits mentioned here lists milk and cereals containing gluten, among other things.
Check the current label every time you buy, including any warnings about possible traces.
A pack you can share biscuits from is not the same as biscuits wrapped individually. According to Albert Heijn’s product information, opened packs of Verkade Chocorondjes should be kept sealed.
Choose individually portioned biscuits for occasional snacks, or bring something you can use to reseal the rest of a sharing pack.
Albert Heijn no longer lists Galler Puur biscuits in its online range; Jumbo says the same about Bio+ Fair Chocolade Koekjes.
Check availability before setting off. If you choose an alternative, check that product’s Fairtrade claim and allergen information again.
Albert Heijn describes specific Verkade biscuits, including Lange Nekken and Chocorondjes, as containing Fairtrade cocoa or Fairtrade milk chocolate.
Albert Heijn describes Galler Puur biscuits as dark chocolate with a biscuit filling and a claim of 100% Fairtrade cocoa.
Albert Heijn says that the cocoa in its own-brand products is Rainforest Alliance or Fairtrade certified.
No. In a biscuit made with several ingredients, the claim may apply specifically to the cocoa. Fairtrade International says that if a Fairtrade logo includes an arrow, you should read the information on the packaging to see which ingredients the claim covers.
Check the current ingredients list and allergen information on the packaging, along with any warnings about possible traces. The Netherlands Food and Consumer Product Safety Authority explains the rules for allergen labelling; a Fairtrade claim is no substitute for this product information.
Individually portioned biscuits are a good choice if you only want to open a few at a time. Albert Heijn states that Verkade Lange Nekken biscuits are packed in pairs; check how any other biscuits are portioned.
Follow the storage advice on the packaging and reseal an opened sharing pack if instructed. Albert Heijn’s product information says that Verkade Chocorondjes should be kept sealed after opening.