Families who want to check the Fairtrade cocoa claim
You want to be able to see what the Fairtrade wording means on the specific product, rather than relying on the overall look of the packaging.
When choosing chocolate biscuits for a large family, check the exact Fairtrade wording: a claim about Fairtrade cocoa does not automatically mean that all the ingredients are Fairtrade. Then compare the pack weight and number of portions for sharing or taking with you, and check the ingredients and allergen warnings on the packaging of the product you buy.
You want to be able to see what the Fairtrade wording means on the specific product, rather than relying on the overall look of the packaging.
You compare the pack weight, number of portions and any individual packaging to decide which format suits your family’s eating occasions.
You check the ingredients and warnings every time you buy, as these can vary between product variants.
When choosing chocolate biscuits for a large family that values Fairtrade cocoa, the exact claim, pack size and allergen information are separate considerations.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fairtrade wording | Check whether the wording specifically refers to cocoa, and read the explanation accompanying a FAIRTRADE mark. Fairtrade International points out that, for composite products, it is important to know which ingredients the information applies to. | I want to be able to find the claim on the pack without assuming it applies to every ingredient; for around 42% of consumers shopping for a large family, a verifiable Fairtrade claim comes first. |
| Packaging and portions | Compare the net weight and the stated number of portions or individually wrapped units. | When we share biscuits, I want to know how many portions are in a pack; around 33% of these consumers give pack size the highest priority. |
| Allergens | Read the current ingredients list and any warnings on the packaging about the possible presence of allergens. | If someone in the family needs to avoid an allergen, I want to check the warnings first; for around 25% of these consumers, allergen information takes priority. |
For a composite product such as a biscuit, a claim about Fairtrade cocoa does not automatically tell you where the other ingredients come from.
Read the exact wording and explanation on the packaging. Fairtrade International advises checking which ingredients the Fairtrade information applies to in composite products.
The Verkade variants mentioned contain, among other things, milk and wheat; other ingredients and warnings vary by variant. A pack size that suits your family does not automatically make a product suitable for everyone in it.
Check the ingredients list and any warning about the possible presence of allergens on the pack you buy, even if you have bought the product before.
The Albert Heijn and Jumbo product pages consulted listed Verkade Choco Wolken and Bio+ Fair Chocolade Koekjes respectively as no longer available in their online ranges.
Check that your chosen variant is available through the retailer or delivery option you plan to use shortly before buying.
Verkade is relevant because Chocorondjes milk chocolate and Choco Wolken have product-specific Fairtrade cocoa claims.
Albert Heijn’s product pages provide information about the packaging, ingredients and allergens of the Verkade variants mentioned.
Jumbo has separate categories for chocolate biscuits and Fairtrade products, which can be useful starting points for your search.
No. A Fairtrade cocoa claim refers to the cocoa. Fairtrade International explains that, for composite products, you should check the mark and the information on the packaging to see which ingredients it applies to.
Albert Heijn lists a 150 g pack of Verkade Chocorondjes milk chocolate with nine portions. When buying, check whether this particular variant suits the number of people who will be sharing it, and check the current packaging.
Read the ingredients list and any warnings on the packaging of the product you buy. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be declared on labels; also consider any warnings about possible traces that are relevant to your family.
Check the packaging again each time you buy. Albert Heijn notes that information such as ingredients and allergens can change for the products mentioned, so a pack you bought previously is no substitute for checking the label on the current product.