Anyone looking to identify Fairtrade cocoa
You want something sweet for a study break, but the origin claim matters to you. Check the details on the exact pack or product page, rather than relying on the brand name alone.
Choose a chocolate biscuit based on its Fairtrade credentials when the certification or an explicit claim about cocoa or chocolate appears on the exact product variant. This says nothing about its nutritional value or allergens, so compare the nutritional information and read the label too. A biscuit can be a small treat during a study break, but it is no substitute for a proper meal.
You want something sweet for a study break, but the origin claim matters to you. Check the details on the exact pack or product page, rather than relying on the brand name alone.
You want a biscuit for a break, without treating it as a way to improve concentration. The Dutch Nutrition Centre advises eating and drinking regularly around exam time; a biscuit can also be an occasional small treat.
As well as the Fairtrade claim, you want to know whether the variant you have chosen suits your ingredient preferences or allergies. Read the ingredients, allergen information and any warnings on the label.
Start with the claim on the exact product variant, then check whether the ingredients and snack occasion suit your needs.
| What to look for | What should you check? | Who is this most important for? |
|---|---|---|
| Fairtrade cocoa or chocolate | Look for the Fairtrade certification or an explicit claim about cocoa or chocolate on the exact product variant. Fairtrade International allows mass balance for cocoa, so a claim does not prove that the cocoa has been physically kept separate throughout the supply chain. | If I choose a biscuit specifically because of its cocoa, I want to be able to point to the claim on my pack. For around 33% of consumers, this verifiable Fairtrade statement matters most. |
| Snack occasion and nutritional information | Compare sugars, saturated fat and fibre on the same basis, for example per 100 g, then consider the portion you plan to eat. | During a study break, I want a small snack without mindlessly eating more from the pack. A clearly defined snack occasion comes first for around 25% of consumers. |
| Ingredients and allergens | Read the ingredients, allergen information and any warnings about possible cross-contamination on the pack you have chosen. | If I have an allergy or specific dietary requirements, I need to check first whether this particular variant is suitable. For around 25% of consumers, this is the top priority. |
| Convenience when choosing | Check that the product information relates to the same variant as the pack you are buying; if necessary, check current availability too. | When choosing between packs, I want to find the right variant without confusion. For around 17% of consumers, convenience is the deciding factor. |
A brand name or general description does not tell you whether the cocoa in the biscuit you have chosen is labelled as Fairtrade. The claim must apply to the exact variant.
Before choosing, check the certification or explicit wording on the current pack or product page.
A Fairtrade claim about cocoa tells you nothing about the biscuit's nutritional value. The Dutch Nutrition Centre advises eating and drinking regularly around exam time, rather than snacking constantly.
Compare the nutritional information and decide in advance what portion you would like as a treat.
A Fairtrade claim does not tell you which allergens a biscuit contains or what warnings appear on the pack. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products must appear on the label.
Read the information for every exact variant, even if you are buying the same biscuit again.
A claim on one biscuit does not automatically apply to other variants from the same brand.
Worth considering if you are looking for a chocolate biscuit with an explicit product claim about Fairtrade cocoa or chocolate.
A speculoos option if you are not specifically looking for a chocolate biscuit made with Fairtrade cocoa.
A retailer whose product pages describe specific claims for the Verkade variants mentioned.
Check whether the Fairtrade certification or explicit wording about Fairtrade cocoa or chocolate appears on the exact variant. A brand name or general sustainability description is not enough.
No. A Fairtrade claim does not automatically mean that the cocoa has been physically kept separate throughout the supply chain. Fairtrade International allows mass balance for cocoa; if this distinction matters to your choice, read the product's traceability information.
A biscuit can be an occasional small treat, but the Fairtrade claim does not make it a concentration aid. The Dutch Nutrition Centre advises eating and drinking regularly around exam time, rather than snacking constantly while studying.
Also read the allergen information and any warnings about possible cross-contamination on the exact pack. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products must appear on the label.