What should you look for when choosing?
First, check that the biscuits meet your main requirement: a verifiable Fairtrade claim, a particular way of serving them or label information that meets your dietary needs. Then check whether the pack you’ve chosen is available.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade status |
Look for the FAIRTRADE mark or a specific statement about the ingredients on the pack. For cocoa, read the information about traceability too; Fairtrade International allows mass balance. |
I want to know exactly what the Fairtrade claim on my biscuits applies to, rather than relying on a chocolate flavour or an eco-friendly look. This is the top priority for around 36% of consumers. |
| Flavour and how they’re served |
Check the type of biscuit, the number in the pack and whether they’re individually wrapped. |
If I’m sharing biscuits with guests, I want a flavour and pack that suit the occasion. Ease of serving is the first consideration for around 21% of consumers. |
| Allergens and dietary requirements |
Read the ingredients, allergen information and any cross-contamination warnings on the specific pack; don’t rely on a vegan claim alone. |
If I have a food allergy, I need to be able to check the label before serving or eating a biscuit. This is the top priority for around 29% of consumers. |
| Availability |
Check that the pack you’ve chosen is still being sold, and compare the latest product information with the pack you receive. |
I want to be able to buy a suitable biscuit for the planned tea occasion. Availability is the deciding factor for around 14% of consumers. |
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Frequently asked questions
Do you need Fairtrade chocolate for a successful tea occasion?
No, Fairtrade chocolate isn’t essential for serving biscuits with tea. If Fairtrade is your reason for buying, check the claim on the specific pack. Assess the flavour, how you’ll serve the biscuits and allergen information separately.
Is the cocoa in a Fairtrade chocolate biscuit always physically traceable?
No, not always. Fairtrade International allows mass balance for ingredients including cocoa and sugar: ingredients may be mixed in the supply chain while Fairtrade volumes are tracked. If physical separation matters to you, read the information alongside the certification mark.
How do I check for allergens in a biscuit?
Read the ingredients and allergen information on the pack you’re buying. If you have a food allergy, check for any cross-contamination warnings too; a vegan claim isn’t a substitute for doing this.
Can I rely on the ingredients listed on a supermarket product page?
Use the product page as a starting point, but check the packaging too. Albert Heijn warns that ingredients, nutritional values and dietary or allergy information can change, and advises checking the packaging before eating the product.
Can I order Bio+ Fair Chocolade Koekjes or the Hoppe assortment straight away?
Check with the retailer before choosing either product. Jumbo says Bio+ Fair Chocolade Koekjes 140 g is no longer in its online range. DEKAS describes the Hoppe assortment as Fairtrade; when you buy it, check the current packaging too to see what the claim applies to.