Who is this choice relevant to?

Organisers who want to explain the Fairtrade claim

You want to be able to tell from the biscuit you choose whether the claim relates to cocoa, other ingredients or a stated proportion. For cocoa, you also need to know whether mass balance applies. This means certified and non-certified raw materials may be mixed during processing.

Festival buyers looking to hand out biscuits

You need a product that’s available in time and practical to hand out. Before placing your order, check the pack size, best-before date and event requirements. Don’t assume the biscuits come in individual packs without checking the product details.

Buyers who need allergen information

You’re buying for a mixed audience and want to check the ingredients and allergens for the exact variant, including any warnings on the current packaging.

What should you look for when choosing?

First decide whether you want to hand out biscuits or whether a chocolate snack with biscuit pieces would also work. Then assess the claim and the product’s practical suitability separately.

What to consider What to check before buying Most relevant to
Scope of the Fairtrade claim Read which raw material is named and check for any percentage or explanation of mass balance. If I need to explain my choice to visitors, I don’t want to claim that the whole biscuit is Fairtrade when the claim applies only to the cocoa. This precise claim is the top priority for around 36% of consumers.
Distribution and availability Check the pack size, best-before date, current availability and any event rules for handing out food. With a fixed festival date, I need to be able to order and hand out biscuits in a format that suits my plans. Practical distribution and timely availability come first for around 29% of consumers.
Ingredients and allergens Read the current ingredients list and allergen information for the exact variant, and check any relevant warnings. When I’m buying for other people, I need to check which allergens are listed for the biscuit before handing it out. This is the main priority for around 21% of consumers.
Organic and specific ingredients Check whether organic is a requirement and which ingredients the product information says have been traded under Fairtrade terms. If I’m looking for both organic and Fairtrade ingredients, I want to know exactly what each claim refers to. This combination matters most to around 14% of consumers.

Common mistakes

  • Assuming Fairtrade cocoa means the whole biscuit is Fairtrade

    A claim about cocoa doesn’t automatically apply to every ingredient. Fairtrade International allows mass balance for cocoa: certified and non-certified cocoa may be physically mixed, while equivalent volumes are accounted for along the supply chain.

    Check which raw material the claim applies to on the product you choose, and look for a percentage or an explanation of mass balance.

  • Assuming the word ‘Fair’ applies to all ingredients

    According to Jumbo’s product page, the Fairtrade terms for Bio+ Fair Chocolate Biscuits apply to the dark chocolate and cane sugar, which make up 47% of the product. This percentage doesn’t describe all the ingredients.

    When sharing information with visitors, mention only the ingredients and proportion stated.

  • Skipping the allergen check because the biscuits are pre-packed

    Chocolate biscuits may contain ingredients such as wheat, milk and soya. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the labels of pre-packed foods.

    Check the current packaging for each variant you choose and keep the ingredient information available when handing them out.

  • Assuming a visible product page means the product is available

    Jumbo listed Bio+ Fair Chocolate Biscuits as no longer part of its online range. So even if a product page is still visible, it’s not a reliable basis for planning a festival order.

    Confirm availability, delivery options, pack size and best-before date before finalising your choice.

Relevant brands to consider

Verkade

For anyone looking for a biscuit with chocolate: Albert Heijn describes Verkade Nizza coconut milk chocolate as a coconut biscuit with Fairtrade cocoa in the chocolate.

  • The product information lists the ingredients, allergens, weight and storage advice.
  • The Fairtrade claim applies to the cocoa in the chocolate; there’s no evidence that it covers all the biscuit’s ingredients. The product contains wheat, milk and soya, among other ingredients.

Albert Heijn

AH Chocobites cookie dough & cookie is a chocolate snack with biscuit pieces, not a traditional biscuit.

  • On its product page, Albert Heijn explains the Fairtrade trading of the required quantity and how mass balance works.
  • According to this explanation, the cocoa may be mixed with non-certified cocoa during production. The claim doesn’t mean that all the cocoa in every bite has remained physically separate.

Bio+

Bio+ Fair Chocolate Biscuits are worth considering if you’re looking for organic products as well as Fairtrade ingredients.

  • According to Jumbo, the dark chocolate and cane sugar, which together make up 47% of the product, have been traded under Fairtrade terms.
  • That proportion doesn’t apply to all the ingredients. Jumbo listed the product as no longer part of its online range, so confirm availability before relying on it.

Fair Trade Original

The individually wrapped dark chocolates we looked at are only an alternative if loose chocolates fit your distribution plan.

  • According to Jumbo, the cocoa and cane sugar, which together make up 99% of the product, have been traded under Fairtrade terms.
  • This is chocolate, not a biscuit. Jumbo listed the product as no longer part of its online range, so it’s not a confirmed option for handing out biscuits.

Biscuits on Joybuy to suit this choice

This product suits anyone looking for a chocolate biscuit with a Fairtrade cocoa claim that applies to the specific product. For a festival order, check that the pack and availability fit your distribution plan.

Verkade Nizza coconut biscuit with milk chocolate and sugar coating, 177 g

Verkade Nizza coconut milk chocolate with sugar coating, 177 g

A coconut biscuit for anyone looking for biscuits with an explicit Fairtrade cocoa claim. The product contains 22% milk chocolate; the cocoa claim doesn’t make all the ingredients Fairtrade. Check the current packaging before handing it out: the product information lists wheat, milk and soya as allergens in the ingredients.

View on Joybuy

Frequently asked questions

Does Fairtrade cocoa mean that all the cocoa in the biscuit has remained physically separate?

No, the claim alone doesn’t tell you that. Fairtrade International allows mass balance for cocoa, which means certified and non-certified cocoa may be mixed during processing, with equivalent volumes accounted for. Check the explanation on the packaging of the product you choose.

Where can I check allergens when buying biscuits for visitors?

Read the allergen information on the current packaging for each variant you choose. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed on the labels of pre-packed foods. Keep that information available when handing the biscuits out, too.

Can I use an online product page to plan festival stock?

A product page alone doesn’t confirm that the product will be delivered on time. Before buying, check current availability, pack size, best-before date and delivery options. Jumbo listed Bio+ Fair Chocolate Biscuits as no longer part of its online range.

Is a supermarket’s general cocoa claim enough for the biscuit I’ve chosen?

No, check the information for the exact product variant. Albert Heijn says that cocoa in its own-brand products is Rainforest Alliance or Fairtrade certified; you can’t tell from this which of the two applies to an individual biscuit. Check the ingredients and allergens for that product, too.