What should you look for when choosing?
First, check that the Fairtrade claim meets the fair’s requirements. Then assess each product’s allergens and decide how you plan to offer the biscuits.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade claim |
Check the current packaging to see whether the claim applies to the product, the cocoa or other ingredients. Don’t treat a different sustainability certification as Fairtrade. |
If Fairtrade is a firm requirement for the fair, I want to be able to identify exactly what the claim applies to. Around 39% of consumers prioritise verifiable Fairtrade status. |
| Allergens and school requirements |
Compare the ingredients, allergens and any ‘may contain’ statement with the information provided by the school or parents. |
When buying for a group of pupils with different allergies, I want to know who a biscuit isn’t suitable for before handing it out. This is the top priority for around 38% of consumers. |
| Portions and serving |
Check the portion size and decide how to keep the ingredients and allergen information available with the product. |
If I need to hand out lots of biscuits during one fair, I want manageable portions that meet the school’s requirements. Around 23% of consumers prioritise ease of serving. |
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Frequently asked questions
How do I check a biscuit’s Fairtrade claim?
Look for the FAIRTRADE Mark and the accompanying wording on the current packaging. Fairtrade Netherlands has separate rules for products with multiple ingredients, so check whether the claim applies to the whole product or to specific ingredients. A general claim about sustainably certified cocoa won’t tell you this.
Can I offer Lotus Biscoff biscuits as Fairtrade?
Only make a Fairtrade claim if it appears on the packaging of the specific biscuits. Lotus Bakeries mentions Rainforest Alliance certification for cocoa and chocolate in certain products, including chocolate bars. This claim isn’t interchangeable with Fairtrade.
Which allergens should I check for the school fair?
Check the full allergen information for every product you choose and ask the school or parents which allergies are relevant. Product information from Albert Heijn, PLUS and Hoppe shows that products may contain milk, egg, soya and peanuts, as well as gluten-containing cereals. Also check for any ‘may contain’ statements.
What should I bear in mind if I sell biscuits loose?
Make sure the current allergen information remains available with the biscuits, and decide in advance how you’ll share it with visitors. According to the Netherlands Food and Consumer Product Safety Authority, businesses and institutions must inform consumers about allergens when offering non-prepacked food. Make sure your approach suits the way the fair is organised.
How do I choose a suitable portion for school?
Start with the school’s requirements and choose a portion that meets them. The Netherlands Nutrition Centre advises offering small portions if you choose biscuits or sweets, and recommends taking allergies and other dietary requirements into account in advance.