Who is this choice relevant to?

Organisers who prioritise Fairtrade cocoa

You want to see exactly what the Fairtrade claim covers on the pack you choose. For a chocolate biscuit, a general sustainability claim from the brand isn’t enough. Look for the mark and its explanation, or an explicit statement that the product contains Fairtrade cocoa.

Supervisors who need to check for allergens

You’re handing out treats to a group and need to take account of the ingredients participants avoid. Check the allergen information and any warnings on every pack: a Fairtrade cocoa statement says nothing about whether a treat is suitable for someone with a food allergy.

Easter egg hunt planners

You’re looking for treats that are easy to count, hide and share out. Compare the size and packaging of biscuits and Easter eggs, and check the seasonal range again when you’re ready to buy.

What should you look for when choosing?

Start by checking the Fairtrade information on the specific product. Then decide which treat is right for your participants, and finish by choosing a practical size for the egg hunt.

What to consider What to check before buying Who it matters most to
Fairtrade cocoa Check the mark and its explanation on the pack you’ve chosen, or look for an explicit statement that the specific variant contains Fairtrade cocoa. If Fairtrade cocoa is my main requirement, I want to know exactly what the claim applies to. Around 50% of consumers prioritise this check.
Allergens Read the ingredients and allergen information, and check the packaging for any warnings about the possible presence of allergens. When handing out treats to a group, I want to avoid giving anyone something that doesn’t suit their dietary restrictions. This matters most to around 30% of consumers.
Sharing and hiding Compare the number of items, size and packaging, and check the current seasonal product before buying. I want to be able to count and share out enough treats fairly, without making them awkward to hide. This practical consideration comes first for around 20% of consumers.

Common mistakes

  • Assuming a sustainability claim means the biscuit you’ve chosen is Fairtrade

    Albert Heijn says its own-brand cocoa is Rainforest Alliance or Fairtrade certified; Lotus Bakeries refers to Rainforest Alliance for certain product ranges. Neither statement means that every individual biscuit is a Fairtrade product.

    Look for the Fairtrade mark or an explicit Fairtrade cocoa statement on the exact variant you want to buy.

  • Checking only the front of the pack

    A chocolate biscuit can contain allergens, regardless of the cocoa claim. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of pre-packed products.

    Before handing out treats, read the ingredients and allergen information on every pack you’ve chosen, and check for any warnings about the possible presence of allergens.

  • Assuming a seasonal product will still be available well in advance

    Easter eggs and Easter biscuits are part of a changing seasonal range. A product you looked at earlier may have different packaging or ingredients by the time you buy it.

    Decide in good time what kind of treat you’d like, but check the specific product and its packaging again when you’re ready to buy.

Relevant brands and retailers to explore

Verkade

Worth considering if you’re looking for a chocolate biscuit with a product-specific Fairtrade cocoa statement.

  • Jumbo states that Verkade Nizza Coconut Milk Chocolate contains Fairtrade cocoa on its product page.
  • Verkade’s general statement about the cocoa used in chocolate on biscuits doesn’t replace checking the packaging of a different variant.

Albert Heijn

A retailer to explore if you’d like to look at both Easter eggs and Easter biscuits.

  • Albert Heijn features both types of product in its Easter range.
  • Albert Heijn says that cocoa in its own-brand products is either Rainforest Alliance or Fairtrade certified. Check which mark appears on the individual product.

Jumbo

A retailer to explore if you want to check the details of a specific chocolate biscuit.

  • The product page for Verkade Nizza Coconut Milk Chocolate states that it contains Fairtrade cocoa and provides ingredient information.
  • The statement for this biscuit says nothing about the certification of other biscuits or Easter eggs at Jumbo.

Lotus Biscoff

A biscuit to compare by product type, but not automatically a Fairtrade cocoa option.

  • Lotus Bakeries describes Biscoff as a crunchy, caramelised biscuit.
  • Lotus Bakeries’ Rainforest Alliance statement applies to certain chocolate products and product ranges. If Fairtrade is a requirement, check the specific biscuit pack you’ve chosen.

Joybuy products

Related products coming soon.

Frequently asked questions

Is a chocolate biscuit Fairtrade if the brand talks about sustainably sourced cocoa?

No. A general statement from the brand doesn’t prove that the biscuit you’ve chosen is Fairtrade. Check the packaging or product-specific page for the Fairtrade mark and its explanation, or for an explicit statement that the product contains Fairtrade cocoa.

What does a Fairtrade statement mean on a biscuit made with several ingredients?

Check which ingredients the statement covers. Fairtrade International also describes marks for products with multiple ingredients, such as biscuits. The explanation on the pack can help you tell the difference between a Fairtrade mark for the product and a claim specifically about the cocoa.

How can I take allergens into account when handing out treats?

Check the allergen information for every treat you’ve chosen and ask in advance which ingredients participants need to avoid. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of pre-packed products. Also check for any warnings about the possible presence of allergens.

Can I count on the same range of Easter eggs and Easter biscuits being available for the egg hunt?

Check the range again when you’re ready to buy, as Easter products are seasonal. At that point, check the Fairtrade information, ingredients and allergens for the specific product too.