Who is this choice relevant to?

If you’re looking for a biscuit for someone with coeliac disease

You want to be able to check the gluten-free claim for the specific variety, and you take warnings about possible contact with gluten into account. The Dutch Coeliac Society highlights the importance of these warnings.

If Fairtrade matters to you too

You’re looking for a verifiable Fairtrade claim for an ingredient such as cocoa, while checking the gluten information separately. A certification for one ingredient does not mean the biscuit is suitable for someone with coeliac disease.

If you’re looking for biscuits at the supermarket

You can use a gluten-free range to find potential options, then read the label on the variety you choose. Albert Heijn says that ingredient and allergen information can change and advises customers to check the packaging.

What should you look for when choosing?

Keep the criteria separate: first check the biscuit’s gluten-free claim and any warnings; only then look for a Fairtrade claim on that exact variety. If you’re considering chocolate instead, the gluten information for the bar you choose still matters.

What to consider What to check before buying Who is this most important for?
Gluten-free claim and warnings Read the explicit gluten-free claim on the current variety and check the allergens and warnings about cereals containing gluten. I’m looking for a biscuit for someone with coeliac disease and don’t want to rely on the ingredients list alone. For around 50% of consumers, confirmed gluten-free status is their top priority when buying.
Fairtrade claim on the same variety Look for a Fairtrade claim specific to the product and check whether it applies to an ingredient such as cocoa, rather than the whole biscuit. I want both an appropriate gluten-free claim and a verifiable claim for the cocoa in my chocolate biscuit. This combination matters most to around 30% of consumers.
Finding a biscuit at the supermarket Use a gluten-free range as a starting point, then check the packaging of the variety available. When doing my usual shopping, I want to find a gluten-free biscuit without treating a shop category as definitive product information. This practical approach is the top buying priority for around 20% of consumers.

Common mistakes

  • Assuming Fairtrade means gluten-free

    Fairtrade cocoa says nothing about the gluten content of the finished product. Tony’s Chocolonely’s product information for a 50 g dark chocolate bar lists Fairtrade cocoa and also warns that the product may contain gluten.

    For a biscuit or chocolate bar, check the gluten information for the exact variety first, then assess the Fairtrade claim separately.

  • Combining two shop categories into a single product claim

    Albert Heijn and Jumbo list gluten-free biscuits; Jumbo also has a separate Fairtrade category. That doesn’t mean a biscuit from the gluten-free range is automatically Fairtrade.

    Look for both claims on the same individual product, preferably on the current packaging.

  • Assuming a familiar brand has a gluten-free variety

    Lotus Bakeries Netherlands lists wheat flour and gluten in the product specification for Lotus Biscoff Original. This standard variety is therefore not a gluten-free biscuit option.

    Check the ingredients and claims for the specific variety, not just the brand name.

  • Relying on outdated product information when buying again

    An online description you saw previously may not match the packaging you’re buying now. Albert Heijn warns that ingredient, nutritional and dietary information can change.

    Before choosing the product, check the gluten-free claim, allergens and any warnings on the packaging again.

Brands and ranges to help you get started

These examples can help with your search, but a brand or shop category is no substitute for checking the individual biscuit.

Albert Heijn

Albert Heijn has an online category for gluten-free biscuits, including varieties with chocolate.

  • The category is a useful starting point for finding biscuits labelled gluten-free.
  • The category doesn’t show a Fairtrade claim for every biscuit. Albert Heijn also advises customers to check the packaging, as product information can change.

Jumbo

Jumbo lists biscuits in its Lekker Vrij van Gluten range and also has a separate Fairtrade category.

  • The gluten-free range includes options such as spiced biscuits and milk chocolate digestives.
  • The separate categories don’t prove that a specific biscuit variety is both gluten-free and Fairtrade.

Lotus Biscoff

Lotus Biscoff Original is a standard speculoos biscuit, not an example of a gluten-free option.

  • Lotus Bakeries Netherlands lists the ingredients and allergens for the Original variety in its product information.
  • The specification lists wheat flour and gluten as present. So don’t treat Lotus Biscoff Original as gluten-free.

Tony's Chocolonely

The 50 g dark chocolate bar is an example of how to assess a Fairtrade claim and gluten information separately. It isn’t a biscuit.

  • Tony’s Chocolonely’s product information lists Fairtrade cocoa for this bar.
  • The same product information warns that the bar may contain gluten. Its Fairtrade claim doesn’t make it a suitable go-to option for someone with coeliac disease.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a biscuit suitable for someone with coeliac disease if wheat isn’t listed in the ingredients?

You can’t tell from the ingredients list alone. Check whether the specific variety is explicitly labelled gluten-free, and also read the allergens and any warnings about cereals containing gluten. The Dutch Coeliac Society stresses the importance of these warnings.

Does Fairtrade cocoa mean a chocolate biscuit is gluten-free?

No. A Fairtrade claim for cocoa isn’t a gluten-free claim for the biscuit. Check the packaging for both separate claims on the same variety. The distinction matters if you’re choosing chocolate instead too: the 50 g dark chocolate bar for which Tony’s Chocolonely lists Fairtrade cocoa also carries a warning about possible gluten.

What should I do if the warning says ‘may contain cereals containing gluten’?

Don’t treat a biscuit with this warning as a safe go-to option for someone with coeliac disease. In this context, the Dutch Coeliac Society describes this warning and ‘not suitable for people with coeliac disease’ as warnings with the same meaning.

Can I rely on information on a supermarket website when buying again?

Use the website to find a biscuit, but check the packaging again when you buy it. Albert Heijn says that information about ingredients, nutritional value and allergens can change, so check the claims and warnings on the variety you’re actually buying.