What should you look for when choosing?
Start by checking the Fairtrade claim for the specific biscuit. Then use the label to compare similar products for the same coffee break. Nutritional information and allergens need to be checked separately.
| What to look for |
What to check when buying |
Who it matters to |
| Fairtrade cocoa or chocolate |
Look for a Fairtrade claim on the biscuit you’ve chosen and check whether it refers to the cocoa, the chocolate or the whole product. According to Milieu Centraal, a Fairtrade logo on a white background may identify just one certified ingredient. |
When choosing a biscuit to have with my coffee, I mainly want the Fairtrade claim for the cocoa to be clear. Around 39% of consumers put this requirement first. |
| Nutritional information |
Compare the same type of biscuit per 100 g for sugars, saturated fat and salt. Also check the nutritional information per portion for context, as the Netherlands Nutrition Centre recommends. |
If I’m considering chocolate-coated biscuits, I also want to compare their nutritional information. This is the most important factor for around 23% of consumers. |
| Ingredients and allergens |
Read the ingredients list and allergen information on the current packaging. Also check for information about possible traces if that’s relevant to you. |
A Fairtrade claim doesn’t help me decide whether I can eat a biscuit with my allergy or dietary requirements. Suitability is the top priority for around 23% of consumers. |
| Availability |
Before buying, check that the variety you’ve chosen is available and that the current product information still shows the same Fairtrade claim. |
I want to be able to find a biscuit that meets my requirements for a planned coffee or cake break. Availability is the deciding factor for around 15% of consumers. |
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Frequently asked questions
Does a Fairtrade logo mean the whole biscuit is Fairtrade?
No, not always. According to Milieu Centraal, a Fairtrade logo on a white background may apply only to a certified ingredient. For biscuits, check whether the claim refers to the cocoa, the chocolate or the whole product.
Is a supermarket’s cocoa policy enough to call a biscuit Fairtrade?
No. Albert Heijn, ALDI and Lidl each list several certification schemes for cocoa; a general policy statement doesn’t tell you which scheme applies to your biscuit. Check the current packaging or product page for that variety.
How do I compare the nutritional value of biscuits with a Fairtrade claim?
Compare similar types of biscuit and check their nutritional information per 100 g, including sugars, saturated fat and salt. The Netherlands Nutrition Centre points out that using nutritional information per portion as your only basis for comparison can be confusing, because portion sizes vary.
Where can I find allergen information on packaged biscuits?
Read the allergen information and ingredients list on the current packaging. The Netherlands Food and Consumer Product Safety Authority explains the mandatory listing of 14 allergens on food labels; a Fairtrade logo doesn’t replace this information.
Is a biscuit with Fairtrade chocolate also organic or vegan?
That doesn’t follow from the Fairtrade chocolate claim. Organic certification and suitability for a vegan diet are separate characteristics, so check the claims and ingredients for the specific biscuit you choose.