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A face serum often contains a higher concentration of active ingredients than a standard cream. That may sound appealing, but an expensive serum is not automatically right for your skin. The best choice depends on your skin type, the result you want, the ingredients list and how easily the product fits into your routine.
A serum containing lots of active ingredients may look impressive, but several potent ingredients can leave your skin feeling uncomfortable. So don’t just look for terms such as “intensive”, “booster” or “glow”. Also check:
Brand names and product descriptions may suggest visible results. However, according to the brand’s own product information, these products are intended to provide cosmetic support for factors such as hydration, radiance or a firmer-looking complexion. Results may vary from person to person.
A hydrating serum can feel comfortable on dry skin, but a rich formula may be less suitable if your skin becomes shiny easily or if you use several skincare layers. A lightweight ampoule or watery essence is often easier to combine with toner, moisturiser and sunscreen.
Using a niacinamide serum, vitamin C serum, exfoliant and anti-ageing serum in one routine makes it difficult to tell what your skin tolerates well. Start with one product. With a concentrated formula, begin by using it two to three times a week, unless the label gives different instructions.
A higher percentage is not automatically more comfortable or more suitable. For example, the SKIN1004 Matrixyl 10% Boosting Shot Ampoule lists 10% Matrixyl, hyaluronic acid and 5% Volufiline in its product information. As it also contains micro-spicules, the manufacturer recommends a patch test and gradually building up use.
The Medicube TXA NIACINAMIDE 15 SERUM description states that it contains 15% niacinamide and tranexamic acid. This makes it a targeted option for anyone primarily looking for a more even skin tone, but a patch test is still advisable if you have sensitive skin.
A pipette usually allows you to control the amount dispensed drop by drop, while a pump bottle can be hygienic and practical. Also compare the size: 7, 15, 20, 30, 50 or 100 ml makes a difference to how long the product lasts and the price per millilitre.
Store a vitamin C serum according to the packaging instructions, usually tightly closed and away from heat and direct sunlight. Check the current ingredients list and expiry information on the packaging for each product. Formulas may change.
Why it suits this profile: Its lightweight texture and 100 ml size make it a practical choice for daily hydration and a fresher-looking complexion.
The product information describes a fast-absorbing, lightweight formula. This makes it easier to avoid applying too many layers and keep your routine simple.
Contains niacinamide, tranexamic acid, centella and a vitamin C derivative; 100 ml and suitable for use under a moisturiser.
Why it suits this profile: If you appreciate an essence texture and a pump bottle, this product offers day-and-night skincare with a more nourishing feel on the skin.
The specifications clearly state the texture, size and packaging. This helps you judge in advance whether the formula will fit into your routine.
30 ml, an essence texture, mango seed oil and jojoba oil in the ingredients list; designed to promote a smoother, firmer-looking skin surface according to the product description.
Why it suits this profile: This targeted formula is suitable for users specifically looking for niacinamide and tranexamic acid to promote a more even-looking complexion.
The key percentage, 15% niacinamide, is included in the product name. This makes comparisons more transparent, although gradually building up use is still advisable.
30 ml; combination of 15% niacinamide and tranexamic acid; lightweight formula according to the product information.
Why it suits this profile: According to the product information, this formula is intended for dry, sensitive skin and contains a ceramide complex.
The product description clearly identifies the skin type and intended use. This helps you choose a serum for sensitive skin based on more than just trend-led wording.
Contains five ceramides according to the product information; designed to hydrate and support the skin barrier; dermatologically tested according to the stated product specifications.
We’ve put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
Always carry out a patch test before using a new product. Stop using it if irritation persists and ask a doctor or pharmacist for advice if you are unsure. A cosmetic serum is not a medicine and does not treat a skin condition.
That depends on the formula. A gentle hydrating serum can often be used daily. With high concentrations of niacinamide, vitamin C, acids or micro-spicules, it is wiser to start with a few applications per week. Always follow the instructions on the packaging.
You can, but keep your routine simple. For example, combine a hydrating serum with a moisturiser. It is best to use active formulas at different times and introduce only one new product at a time.
Check the expiry date and the period-after-opening symbol on the packaging. Store the product tightly closed, away from direct sunlight and according to the manufacturer’s instructions. A change in smell, colour or texture is a reason to stop using the product.
