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A face serum can be a useful step between cleansing and moisturising. Its texture is usually lighter than a cream, and formulas often focus on one main goal, such as hydration, a more even-looking complexion or firmer-feeling skin. Even so, it is not advisable to rely solely on terms such as “glow”, “lifting” or “anti-ageing”.
The product description, ingredients list and instructions for use provide more useful guidance. Below, you’ll find what to look out for and which popular choices suit different skin types and routines.
A serum containing dozens of ingredients may seem comprehensive, but more ingredients do not automatically mean it is a better fit for your skin. First, look for ingredients that match your goal:
An ingredient’s position in the INCI list can indicate its approximate amount, but it does not state exactly how much has been added. So, also pay attention to the product information and warnings.
Terms such as “reduces wrinkles”, “stimulates collagen” or “repairs the skin” are not a personal guarantee. A brand’s own research may report certain results, but those outcomes do not automatically apply to every user. In this article, we therefore treat such statements as product claims rather than established effects.
A wrinkle serum is also not a substitute for medical treatment. If you experience persistent irritation, a skin condition or uncertainty about active ingredients, it is sensible to seek advice from a doctor or pharmacist.
An oil serum may feel comfortable on mature or dry skin, while a watery gel may be better suited to someone who does not want to feel much product on their skin. A serum that is too rich under make-up may pill. A serum that is too light may not provide enough comfort in winter without a moisturiser.
As well as the ingredients, check the formula, volume and recommended frequency of use.
For a serum for dry skin, humectants and soothing ingredients are useful factors to consider. A hyaluronic acid serum, for example, often contains sodium hyaluronate or different forms of hyaluronic acid. Always follow this with a moisturiser to complete your routine.
If your main concerns are fine lines and a less firm-looking complexion, you could consider an anti-ageing serum, peptide serum or firming serum. Pay attention to the combination of ingredients, but do not expect an immediate or guaranteed change.
Retinol and retinal are vitamin A derivatives. Products containing these ingredients often require gradual introduction, evening use and daily sun protection. Some products also state that they should not be used during pregnancy or breastfeeding without advice from a healthcare professional.
Apply new formulas to a small area first. Stop using the product if you experience redness, a burning sensation, itching or swelling. Do not simply combine several active serums in one routine, especially if your skin reacts sensitively.
When comparing 15, 30, 50 or 100 ml, do not look only at the price. Also consider how much product you use each time. A pump bottle can be practical and limit contact with the formula. Check the packaging for:
Cosmetics sold in the EU must comply with the applicable cosmetic regulations. Check the specific product information yourself, as the formulation and packaging may change.
Why it suits this profile: A straightforward choice for anyone starting with a hydrating serum and looking for a lightweight formula that, according to the product description, is suitable for all skin types.
The product information clearly mentions hyaluronic acid, panthenol and a 30 ml size, so you do not have to rely solely on a general glow claim.
Hyaluronic acid and panthenol in the described formula; lightweight texture; stated to be suitable for all skin types.
Why it suits this profile: For anyone looking for a serum for all skin types from a well-known product range, with a gel-like texture and a combination of hydration and care.
The product page lists the target audience, volume, oil-free formula and instructions for use. However, always check the current packaging and ingredients.
50 ml volume; the product description mentions hydration, firming and care for fine lines; dermatologically tested according to the stated specifications.
Why it suits this profile: For users who consciously want to add a retinol serum to their evening routine and are prepared to build up the frequency gradually.
The instructions recommend patch testing, starting with 2–3 applications per week, evening use and sun protection. This makes the active formula easier to plan into your routine.
Contains retinol and retinal according to the INCI list; compact 9 ml size; also contains panthenol, madecassoside and sodium hyaluronate, among other ingredients.
Want to combine Korean skincare products? Do not add several new products at the same time. This makes it easier to see which product feels comfortable and which formula may be causing irritation.
We have compiled a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
It depends on the formula. A hydrating serum is often used in the morning and evening. With retinol or retinal, it is better to start with a low frequency according to the label, such as a few evenings per week. Only increase the frequency if your skin tolerates it well.
A 30 ml bottle can last from several weeks to several months with daily use. This depends on the dosage, the type of pump and whether you use the serum only on your face or also on your neck and décolletage. Store the product in a cool, dry place away from direct sunlight.
Sometimes, but combine active ingredients carefully. A hydrating serum containing hyaluronic acid will often work well alongside another product. It is better not to layer retinol, exfoliating acids and highly concentrated formulas without preparation. Always check the instructions and introduce new combinations gradually.
