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A face serum can be a targeted addition to your daily skincare routine. However, choosing the right product from dozens of bottles is not always straightforward. For example, a Korean face serum, facial ampoule or hydrating serum may have a lightweight gel texture, while another product contains active ingredients designed for oily or blemish-prone skin.
The product name does not tell you everything. Pay particular attention to the ingredients list, directions for use and suitability for your skin.
More ingredients do not automatically mean that a serum is better suited to your skin. A formula containing several active ingredients can also be more difficult to combine with other products. First, consider your main goal: hydration, soothing, a more even complexion or care for blemishes.
Words such as “repairing”, “anti-ageing” or “pore-refining” often describe how a product is positioned. A brand’s own research may report certain results, but this is not a guarantee for every user. That is why, in this guide, we base our selection on verifiable information such as ingredients, volume, texture and directions for use.
A niacinamide serum, azelaic acid serum or product with a spicule texture may require a gradual introduction. Do not apply several new serums at the same time. First test a small amount on a limited area of skin and stop using it if irritation persists. Use sun protection during the day when this is required according to the product advice.
A watery ampoule usually absorbs quickly and is suitable for use beneath a moisturiser. A gel serum often feels lightweight, while a richer formula may be better suited to dry skin. Also check the net volume. A 9 or 20 ml bottle is handy for trying out a formula; 50 to 100 ml may offer better value for daily use.
A serum is usually applied after cleansing and, if required, toner, followed by a moisturiser. If you have sensitive skin, it is best to introduce it gradually. Avoid contact with the eyes and follow the instructions on the packaging. You can only reliably identify a vegan serum or cruelty-free product from information provided by the brand or seller, so always check the current packaging.
The choices below are linked to specific skin needs and verifiable product details. They are not an overall ranking.
Why it suits this profile: Its straightforward focus on Centella Asiatica and 55 ml volume make it an easy starting point for anyone looking for a lightweight Korean face serum.
The product description highlights a clear main function: hydrating and soothing the skin. This means you do not need to combine several active ingredients straight away.
55 ml volume; Centella Asiatica listed as the main ingredient; suitable for applying after cleansing.
Why it suits this profile: According to the product information, this hydrating serum combines five types of hyaluronic acid with panthenol, ceramide NP and beta-glucan.
The product description states that it has a fragrance-free formula and lightweight texture. Check the current ingredients list on the packaging.
50 ml; five types of hyaluronic acid according to the product information; vegan and fragrance-free according to the stated product details.
Why it suits this profile: According to the ingredients list, the formula focuses on tea tree water, Centella Asiatica and a lightweight texture for blemish-prone skin.
The directions are clear: apply to a cleansed face and spread evenly. Stop using it if irritation occurs, as stated on the packaging.
100 ml; tea tree water appears high on the stated ingredients list; product description mentions use for blemish-prone skin.
Why it suits this profile: According to the product name, this serum contains 10% azelaic acid and is niacinamide-free. This may be relevant to users who want a targeted routine without niacinamide.
The advice recommends starting every other day during the first week. This helps prevent you from using an active ingredient too frequently straight away.
10% azelaic acid according to the product name; Centella Asiatica in the product description; 30 ml volume.
We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
Start with one new product. This makes it easier to assess how your skin reacts and helps you avoid unnecessary combinations.
Usually after cleansing and before applying a moisturiser. A watery formula can be used before a richer cream. When using active ingredients, always follow the instructions on the packaging.
This depends on the volume and the number of drops used each time. A 30 ml bottle will generally last longer with daily use than a 9 ml sample size. Check the shelf-life information and the period after opening on the packaging.
The price depends on the brand, volume, ingredients and packaging. Compare the price per millilitre and check whether the formula suits your skin goal. A larger size is not automatically better value if you do not like using the product or do not use it regularly.
