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A face serum can target specific needs in your skincare routine, but not every product suits every skin type. A lightweight formula with niacinamide may work well for oilier or uneven skin, while a hydrating serum with hyaluronic acid may be better suited to dryness. If you’re mainly looking to address dark spots, enlarged pores, fine lines or a dull complexion, it’s worth checking the ingredients and directions for use first.
A serum packed with active ingredients may look appealing, but several powerful ingredients can put unnecessary strain on your skin. For example, a Vitamin C serum with niacinamide, acids and retinoids needs more careful use than a simple hydrating formula. It’s better to choose one clear priority and introduce the product gradually.
A high percentage of niacinamide or retinol doesn’t tell you everything about whether a product is right for you. The rest of the formula, its texture and how often you use it matter too. A 10% niacinamide serum may suit some people, while those with sensitive skin may prefer to start with a lower concentration.
Ingredients such as retinol, retinal, kojic acid and some Vitamin C formulas can make skin more sensitive to sunlight, or brands may combine them with ingredients for which sun protection is recommended. Always follow the label. Use sun cream during the day if the product information advises it.
Use the guide below as a starting point:
A serum for dark spots won’t necessarily contain the same ingredients as one for a more even-looking complexion. So check the full ingredients list. Look out for instructions such as “use only in the evening”, avoiding the eye area, and advice to stop using the product if irritation occurs.
For example, the celimax Retinal Shot product information states that it contains 0.1% retinal and should be introduced gradually, using it every other evening. The accompanying retinol serum advises starting with two applications a week. These instructions matter more than a striking marketing claim on the front of the pack.
Most serums in this selection contain 30 ml, while offers 150 ml and Medicube 55 ml. A pump bottle limits contact with air and fingers; a dropper makes it easy to measure out the product, but needs to be used hygienically. Check the expiry date and the period after opening on the packaging. Store the serum somewhere cool and out of direct sunlight if the manufacturer advises it.
Why it suits this profile: The gel texture and combination of ginseng water, 3% snail mucin, glycerine and hyaluronic acid make this a good fit if you’re looking to start with one everyday serum.
The product information gives clear instructions for use, and it comes in a pump bottle. However, check first that your skin tolerates ingredients such as snail mucin.
30 ml, gel texture, niacinamide and several hydrating ingredients.
Why it suits this profile: If you’re looking for a generous size and a nourishing texture, this 55 ml serum combines collagen, hyaluronic acid and niacinamide.
The ingredients list is available, so you can check for ingredients such as alcohol denat and fragrance before placing your order.
55 ml, a collagen complex, hyaluronic acid and a lightweight finish, according to the product description.
Why it suits this profile: This is for those who are specifically looking for a retinal product to use in their evening routine and are happy to build up the frequency gradually.
The instructions recommend using it every other evening for the first two weeks, applying a small amount and using sun cream every day.
0.1% retinal, 15 ml and a clear warning about sun sensitivity and irritation.
Why it suits this profile: This formula is designed for people who want to combine niacinamide and tranexamic acid in a serum for a more even-looking complexion.
The concentrations of 10% niacinamide and 4% tranexamic acid are clearly stated. This makes it easier to compare, but you should still do a patch test.
Pump bottle, 30 ml, fragrance-free according to the product specifications, and additional hydrating ingredients.
We’ve put together a full, up-to-date list of products that meet these strict selection criteria and current European safety regulations.
Cleanse your face, then apply a small amount of serum. A few drops or one to two pumps are usually enough. Smooth the product over your face and, if you like, your neck. Avoid the eye area and finish with a moisturiser. Use sun protection during the day if the product information recommends it.
Check the expiry date and the period after opening on the packaging. Store the product as directed, usually tightly closed and out of direct sunlight. If its smell, colour or texture changes, stop using it.
Sometimes, but it’s best to start with one product. Don’t immediately combine retinol, retinal, acids, Vitamin C and a serum with a high concentration of niacinamide. Introduce new products one at a time and stop using them if you experience persistent redness, itching or irritation. Consult a doctor if symptoms are severe or don’t go away.
