A face serum can be a targeted addition to your daily skincare routine. Its texture is usually lightweight, and the formula often contains specific ingredients such as niacinamide, hyaluronic acid, peptides or retinol. However, an expensive serum is not automatically right for your skin. The best choice depends on your skin type, when you want to use it and the formula’s ingredients.
A claim such as “10% niacinamide” or “0.2% retinol” quickly catches the eye. However, the percentage does not tell you how your skin will respond to the formula as a whole. The other ingredients, packaging and recommended use also play a role. For example, a niacinamide serum may suit dull or uneven-looking skin, while a retinol serum requires more gradual introduction.
A hydrating serum mainly helps the skin retain moisture at its surface. Ingredients such as glycerine, panthenol and hyaluronic acid are often chosen for this purpose. A firming serum usually contains additional ingredients such as peptides, adenosine or collagen. According to a brand’s own research or product information, such formulas may improve the appearance of elasticity and fine lines; this does not guarantee the same results for every user.
A face ampoule or K-beauty serum may have a concentrated formula. According to the product information, products containing hydrolysed sponge or a spicule texture may temporarily cause tingling or redness. This does not automatically make them unsuitable, but it is important to introduce them gradually and carry out a patch test. Do not use such a product on irritated or damaged skin.
Start by considering your skin concern, and only then look at the brand name. These ingredients are commonly found in targeted serums:
Check the full ingredients list. An ingredient in the product name does not automatically mean that it is present in a high concentration.
Do not compare the price alone; consider the size as well. A 9 ml bottle can be useful for trying out a formula, while 30, 50 or 75 ml may be more practical for daily use. Also check:
Careful storage is particularly important for retinol and retinal products, as their usage instructions often specify particular conditions.
Apply a serum after cleansing and before moisturiser. During the day, sunscreen should be part of a routine containing retinol, retinal or other formulas for which the manufacturer recommends additional sun protection. Do not combine several potent active ingredients straight away if you do not yet know how your skin will react.
Why it suits this profile: A lightweight Korean formula for anyone who wants to start using a hydrating serum without retinol or a spicule texture.
The product information states that it contains 30 ml, has a fragrance-free formula and should be used at a dosage of 2 to 3 drops. This makes it easier to estimate the cost per use and dosage in advance.
Contains green tea water, 5% panthenol, centella asiatica and sodium hyaluronate according to the ingredients list.
Why it suits this profile: Suitable for anyone looking for an established premium formula for day and night use, and wanting to build a more extensive routine.
The product details state the size, recommended times of use, oil-free formula and fragrance-free formula. This allows you to base your choice on concrete features rather than advertising claims alone.
Contains hyaluronic acid and a tripeptide according to the product information; available in 30 ml and 75 ml.
Why it suits this profile: For users who deliberately want to introduce a retinol serum and are prepared to build up the frequency gradually.
The usage instructions recommend a patch test, starting with 2 to 3 applications per week and using the product only in the evening. The warnings about pregnancy, irritation and sun protection are clearly stated.
Contains retinol, retinal, sodium hyaluronate, panthenol and centella asiatica according to the ingredients list; size 9 ml.
Why it suits this profile: An option for anyone looking for a lightweight firming serum containing collagen as part of their daily routine.
The product details state that it contains 20 ml, has a lightweight texture and can be used for 12 months after opening. Always check the current packaging as well.
Contains 1% biotech collagen and lupeol according to the product description; suitable for several skin types according to the product specifications.
We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.
First cleanse your face, then apply a few drops of serum. Follow with a moisturiser. Use retinol or retinal products according to the instructions on the packaging, usually in the evening. During the day, sun protection is important when recommended in the product information.
That depends on the size and dosage. A 9 ml bottle will last less time with sparing use than a 30 or 50 ml version. Products for which 2 to 3 drops are recommended are easier to compare based on size and frequency of use.
Look for a short, clear ingredients list and initially avoid formulas containing several intensive active ingredients. A centella asiatica serum or formula containing panthenol may be a practical choice. Always test a small amount first and stop using it if you experience persistent redness, itching, swelling or a burning sensation.