What should you look for when choosing?
First decide whether you want a genuine chocolate coating or whether a coating, decoration or filling will do. Then check the packaging for allergen information, serving sizes and storage instructions.
| What to consider | What to check when buying | Most important for |
| Type of coating |
Check whether the description explicitly says the product is chocolate-coated, and look at the coating’s ingredients. A milk coating or chocolate-flavoured coating doesn’t confirm that it is. |
If I want the outside to visibly be chocolate, I don’t want to rely on the word ‘choco’ alone. Around 29% of consumers put this certainty first. |
| Allergens |
Check the ingredients and allergen warnings on the packaging of the version you’ve chosen, even if you’re adding chocolate yourself. |
If guests have allergies, I need to know what I’m serving and which warnings apply. This check is the top concern for around 36% of consumers. |
| Portions and availability |
Compare the number of pieces with how you plan to serve them, and check the current retailer before buying. |
I want to be able to serve enough eierkoeken without relying on a product that isn’t available. This practical consideration comes first for around 21% of consumers. |
| Nutrition information |
Compare nutritional values on the same basis, such as per 100 g or per serving, and bear in mind differences in serving size and product type. |
When comparing treats, I want to know what’s in each piece rather than looking only at the pack weight. Around 14% of consumers give this information top priority. |
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Frequently asked questions
Does ‘choco’ on an eierkoek mean it’s covered in chocolate?
No, you can’t tell from that word alone. Jumbo describes a Bolletje version with a milk coating, while Albert Heijn describes a Gulden Krakeling version with a chocolate-flavoured coating and cream filling. Check the description and ingredients if you want a chocolate coating.
Which allergens should I check for my Christmas party?
Check all the allergens and warnings on the packaging of the eierkoeken you’ve chosen and any chocolate you plan to add. Jumbo and Albert Heijn’s product information lists egg, wheat and soya, among other allergens, for the versions discussed, but the information varies by product.
How should I store the eierkoeken until the party?
Follow the storage instructions on the packaging of the version you’ve chosen. Jumbo says to protect the Bolletje Soft Eierkoeken with Milk Coating from heat. For the Gulden Krakeling version discussed, Albert Heijn recommends storing it in a cool, dark, dry place in a sealed container.
How should I compare packs for a group of guests?
Start by deciding which type of product you want, then work out how many pieces you plan to serve. Compare the number of eierkoeken and the portion size separately: the pack weight won’t tell you how many pieces you can hand out, and an eierkoek with a coating isn’t the same product as a filled one.