Who is this choice relevant to?

Walkers keeping an eye on sugar

You want to take an egg cake with you, but compare the sugars per 100 g and per portion eaten, rather than relying on words such as ‘light’ or ‘wholemeal’.

Walkers who consider fibre

You compare wholemeal varieties for fibre, without assuming that a higher fibre value also means less sugar.

Walkers who want to protect their snack

You look for individual wrapping and ways to protect the cake in your rucksack. The label still matters if you’re also keeping an eye on sugar.

What should you look for when choosing?

Start with the nutrition information per 100 g, then consider your portion and what the packaging needs to do while you’re out and about.

What to consider What to check before buying Who is this most important to?
Sugars and portion size Compare ‘of which sugars’ per 100 g and check how many grams you’ll actually take with you and eat. If I want to keep an eye on sugar, the figure per cake doesn’t tell me much without knowing its weight. Sugar reduction is the top priority for around 50% of consumers.
Fibre Compare fibre per 100 g alongside sugars per 100 g; don’t infer the sugar content from the word ‘wholemeal’. I want to be able to compare the fibre content of my walking snack too, without losing sight of the sugars. For around 30% of consumers, comparing fibre comes first.
Taking it with you Check whether the cakes are individually wrapped and follow the storage advice for your chosen variety. I want to keep the cake whole and protected in my rucksack, even if I’m only taking one portion. Portability is the deciding factor for around 20% of consumers.

Common mistakes

  • Assuming ‘wholemeal’ means ‘less sugar’

    Wholemeal can be relevant when comparing fibre, but it doesn’t in itself mean an egg cake has a reduced sugar content. Albert Heijn lists 31 g of sugars per 100 g for AH Volkoren, while Jumbo lists 33.6 g for Jumbo Volkoren.

    Check the sugars per 100 g and look for any sugar-reduction claim on the packaging itself.

  • Comparing only the figure per cake

    Figures per cake are difficult to compare when the cakes weigh different amounts: Albert Heijn gives a portion size of 25 g for AH Volkoren, while Jumbo gives 30 g for Jumbo Volkoren.

    Compare the figures per 100 g first, then consider how many cakes you plan to eat on your walk.

  • Confusing convenient packaging with less sugar

    Jumbo says that Bolletje Brosse Eierkoek Kaneel is individually wrapped. That tells you nothing about the sugar content of this variety; Jumbo lists 42 g of sugars per 100 g for the separate version with a milk coating.

    Choose packaging that suits you for taking it along, and use the label for the exact variety when comparing sugar.

  • Waiting until you’re on the walk to check the label

    If you have a food allergy, it’s important to check the ingredients and allergens on the packaging you choose. Albert Heijn notes that product information can change.

    Check the current packaging before you set off, rather than relying only on a product page you saw earlier or the product name.

Brands compared

Albert Heijn

AH Volkoren eierkoeken offer a useful benchmark for comparing sugars, fibre and portion size.

  • Albert Heijn lists 31 g of sugars and 3.5 g of fibre per 100 g, with a portion size of 25 g.
  • ‘Wholemeal’ is not a claim that the product has a reduced sugar content. Check the current nutrition information on the packaging.

Jumbo

Jumbo Eierkoeken Volkoren are another wholemeal variety to compare on the same per-100 g basis.

  • Jumbo lists 3.9 g of fibre per 100 g, compared with 3.5 g for AH Volkoren, according to Albert Heijn.
  • Jumbo also lists 33.6 g of sugars per 100 g, compared with 31 g for AH Volkoren. Store in a cool, dry, dark place.

Bolletje

Brosse Eierkoek Kaneel is worth considering if individual wrapping is important to you.

  • Jumbo describes the cinnamon variety as individually wrapped and advises protecting it from heat.
  • Sugar content varies by variety: Jumbo lists 42 g of sugars per 100 g for Brosse Eierkoeken with a milk coating, not for the cinnamon variety.

Lidl

Lidl Netherlands lists egg cakes in a pack of 12.

  • The number of cakes per pack can help you plan portions for your trip.
  • Check the sugars and fibre on the packaging of your chosen egg cakes before comparing them with the wholemeal varieties mentioned above.

ALDI

ALDI Netherlands lists Heerlijck Banket Scharreleierkoeken in a pack of 12, weighing 360 g.

  • The pack size is useful when working out how many cakes to take with you.
  • Check the sugars and fibre per 100 g on the current packaging if you want to compare these egg cakes with other varieties.

Egg cakes at Joybuy

Related products coming soon.

Frequently asked questions

Does a wholemeal egg cake automatically mean less sugar?

No. ‘Wholemeal’ doesn’t tell you how much sugar an egg cake contains. Albert Heijn lists 31 g of sugars per 100 g for AH Volkoren, and Jumbo lists 33.6 g for Jumbo Eierkoeken Volkoren. Also compare the weight of the portion you’ll eat.

How should I take egg cakes with me on a walk?

Protect egg cakes from damage in your rucksack and follow the storage advice for your chosen variety. Jumbo recommends storing its wholemeal egg cakes in a cool, dry, dark place; for the individually wrapped Bolletje Brosse Eierkoek Kaneel, Jumbo advises protecting it from heat.

What should I check if allergens are important to me?

Check the allergen information on the current packaging of the exact egg cake you want to take with you. Don’t rely only on the product name or a page you viewed earlier: Albert Heijn warns that ingredients and other product information can change.