Only choose a chocolate egg cake to meet a strict Fairtrade requirement if the current information for that specific egg cake explicitly states that it contains Fairtrade cocoa or chocolate. The standard egg cakes on Albert Heijn and Jumbo’s product pages contain no cocoa; the Jumbo chocolate varieties we looked at state that they contain UTZ Certified cocoa and are no longer in the online range. So these products don’t offer a confirmed online option that meets this Fairtrade requirement.
You only want to choose a chocolate egg cake if the information for that specific product states that its cocoa or chocolate is Fairtrade. A different cocoa certification, or a Fairtrade product elsewhere in the supermarket, doesn’t meet that requirement.
You’re looking for a variety you can actually add to your order. Albert Heijn and Jumbo list standard egg cakes online; a product page for a chocolate variety that’s still available to view doesn’t necessarily mean you can order it.
You want to know which ingredients and allergens apply to the exact variety before you order. The product pages for Albert Heijn and Jumbo’s standard egg cakes list, among other things, egg, milk, soya and wheat or cereals containing gluten.
If Fairtrade is a firm requirement, start by checking the Fairtrade information for the exact egg cake. Then check whether it’s available to order and read the ingredients for your chosen variety.
| What to look out for | What to check before buying | Who should pay particular attention? |
|---|---|---|
| Fairtrade cocoa or chocolate | Look for an explicit Fairtrade statement for the exact egg cake on the current product page and packaging; UTZ Certified is not an equivalent statement. | If you specifically require Fairtrade chocolate in an egg cake, don’t rely on a certification for another product; around 45% of consumers prioritise this product-specific requirement. |
| Online availability | Check that you can add your chosen variety to your order and that the number of items matches your selection. | When choosing egg cakes for an online grocery order, you need to be able to order your chosen variety; for around 33% of consumers, availability is their top priority. |
| Ingredients and allergens | Read the ingredients, allergens and any ‘may contain’ warning for each variety; check the packaging again when your order arrives. | If ingredients are important to you, don’t assume that a chocolate or milk variety has the same ingredients as a standard egg cake; around 22% of consumers prioritise this check. |
Jumbo’s chocolate egg cake pages state that the products contain UTZ Certified cocoa. This doesn’t confirm an explicit Fairtrade claim for those egg cakes.
Look for the certification you require on the page and packaging for the exact variety.
According to Jumbo, the two chocolate egg cakes we looked at are no longer in its online range, even though their product pages are still available.
Check the current availability before choosing a variety for your online grocery order.
A chocolate or milk variety may contain different ingredients and have different warnings from a standard egg cake. The product pages we checked list several allergens.
Read the information for the exact variety and check the label again when your order arrives.
Albert Heijn lists standard egg cakes and other egg cake varieties in its online range.
Jumbo lists standard egg cakes in its online range and also has pages for chocolate egg cakes.
Bolletje describes Brosse Eierkoek Kaneel as an egg cake with a milk coating.
Look for an explicit Fairtrade statement for the exact egg cake on the current product page, then check the packaging when it arrives. A Fairtrade statement for a separate chocolate bar tells you nothing about the cocoa in an egg cake.
Not on the basis of the UTZ Certified statement: it doesn’t confirm an explicit Fairtrade claim for these egg cakes. The product pages also state that the two Jumbo chocolate varieties we looked at are no longer in the online range.
Check the allergen information for the exact variety, including statements about egg, milk, soya and wheat or cereals containing gluten. These are listed on the Albert Heijn and Jumbo product pages we looked at; also read any ‘may contain’ warnings and check the label when your order arrives.
When you order, use the current information for your chosen variety and check the label when the egg cakes arrive. Albert Heijn states that product information, including ingredients and allergens, can change.
