Who is this choice relevant to?

Travellers taking individual snacks

Want to divide your egg cakes between people or travel days without opening a large pack? According to Jumbo’s product information, Bolletje Soft Egg Cakes with Milk Coating are individually wrapped. The label also says to keep them away from heat.

Shoppers looking for a filled egg cake

If a cream filling matters more to you than an individually wrapped portion, Gulden Krakeling Choco Filled Egg Cakes are a different type of product. Albert Heijn describes this variety as an egg cake with cocoa-flavoured coating and cream filling; don’t assume they’re individually wrapped.

Shoppers who need to check allergens

The varieties mentioned contain different ingredients and allergen warnings. So, check the latest ingredient and allergen information on the packaging when you buy, even if you’ve bought the product before.

What should you look for when choosing?

First decide whether you want a coating, decoration or filling. Then consider how you’ll transport the egg cakes and what the label says about storage.

What to consider What to check when buying Who should pay particular attention?
Heat and transport Read the storage advice and check whether the egg cakes are individually wrapped. Bolletje says to keep them away from heat; Gulden Krakeling recommends storing them in a cool, dark, dry place in a sealed pack. I want to be able to grab a portion on the way without opening the rest or leaving it somewhere warm. For around 31% of consumers, transporting snacks in warm weather is the most important consideration.
Allergens Check the latest packaging to see which allergens the product contains and which may be present. Don’t infer this from the name. If I need to avoid certain ingredients, the label determines whether a variety is suitable for me. For around 25% of consumers, this check comes first.
Coating, decoration or filling Compare the full product description: Bolletje mentions a milk coating, Jumbo a cocoa-flavoured decoration, and Gulden Krakeling a cocoa-flavoured coating with cream filling. I’m looking for a specific type and don’t want to get home with decoration when I meant to buy a filled egg cake. For around 19% of consumers, the type of product is the first thing they consider.
Availability Check the latest online order status or local store stock. Jumbo says on its product page that Chocolate Egg Cakes are no longer part of its online range. When I’m planning my holiday shopping, I need to know that the variety I want will be available in time. For around 13% of consumers, availability comes first.
Portions and packaging Compare the number of pieces, total weight and whether they’re individually wrapped. Bolletje lists 10 pieces and 155 g; Albert Heijn lists a 320 g pack for Gulden Krakeling. I’m taking snacks for several people and want to know whether they’ll be easy to share out. For around 12% of consumers, portion packaging is the deciding factor.

Common mistakes

  • Assuming any mention of chocolate means a full chocolate coating

    The product descriptions distinguish between a milk coating, cocoa-flavoured decoration and cocoa-flavoured coating with cream filling. A search term won’t tell you which type is in the pack.

    Read the exact description and ingredients list. If you specifically want a coated egg cake, check that the label actually describes the type of coating you’re looking for.

  • Leaving egg cakes in the sun or a warm car

    Storage advice varies by product. According to Jumbo, the Bolletje variety should be kept away from heat; Albert Heijn advises storing Gulden Krakeling in a cool, dark, dry place in a sealed pack.

    Follow the advice on the packaging you’re taking with you, and don’t leave it in the sun or a warm car.

  • Trying to work out allergens from the product name

    A name containing ‘choco’ or ‘milk coating’ doesn’t give you the full picture of the ingredients. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly identified on labels for pre-packed food.

    Every time you buy, check the latest ingredients list and any warnings about possible allergens on the physical packaging.

  • Assuming a product page means you can still buy the product

    Jumbo says on the page for its Chocolate Egg Cakes that this variety is no longer part of its online range. So, seeing a product description doesn’t necessarily mean you can order the item.

    Check the order status or local stock when planning your holiday shopping.

    If you leave it until the day you travel, you may need to make an extra trip to the shops or choose an alternative.

Comparing brands and retailers

Bolletje

Soft Egg Cakes with Milk Coating is the variety discussed here for anyone who wants to take individual portions.

  • According to Jumbo’s product information, the 10 egg cakes are individually wrapped; the pack weighs 155 g.
  • The label says to keep them away from heat and lists egg, milk, lactose, soya and wheat, with possible traces of nuts and sesame. ‘Milk coating’ is not a general term for a chocolate coating.

Gulden Krakeling

Choco Filled Egg Cakes are made with cocoa-flavoured coating and cream filling, in a 320 g pack, as described by Albert Heijn.

  • The description makes it clear that you’re choosing a filled egg cake, not simply one with an outer coating.
  • Don’t assume they’re individually wrapped. The product information lists wheat, cereals containing gluten, egg and soya, and says that milk may be present.

Jumbo

The own-brand Chocolate Egg Cakes 8 Pieces are described on the label as egg cakes with cocoa-flavoured decoration.

  • The product description helps you distinguish decoration from a coating or filling.
  • Jumbo says on the product page that this variety is no longer part of its online range. Check the latest label if you find it elsewhere.

Albert Heijn

Albert Heijn is the retailer featured here, with product information for Gulden Krakeling Choco Filled Egg Cakes; it isn’t the manufacturer of this variety.

  • The product page lists details including the description, ingredients, allergens and storage advice for this specific variety.
  • Don’t assume these details apply to other egg cakes at Albert Heijn. Check the packaging, as product information can change.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are a milk coating, cocoa decoration and cream filling the same thing?

No, those terms describe different types of product. Jumbo says the Bolletje variety has a milk coating and its own variety has cocoa-flavoured decoration; Albert Heijn describes the Gulden Krakeling egg cakes as having cocoa-flavoured coating and cream filling. Read the full description if you’re looking for a specific coating or filling.

How should I store these egg cakes on a hot travel day?

Follow the storage advice on the pack you’ve chosen, and don’t leave the egg cakes in the sun or a warm car. According to Jumbo, the Bolletje variety should be kept away from heat; Albert Heijn advises storing Gulden Krakeling in a cool, dark, dry place in a sealed pack.

Where can I check for allergens?

Check the latest ingredients list and allergen information on the physical packaging. The Netherlands Food and Consumer Product Safety Authority explains the labelling requirements for 14 allergens in pre-packed food; which of these are relevant varies from one egg cake to another.

Can I order an egg cake online as soon as I find it?

A product page alone doesn’t confirm that you can. Jumbo says that its Chocolate Egg Cakes are no longer part of its online range. Check the latest order status or local stock before planning your shopping around it.